| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 3706067 | 品牌與設計行銷 | Brand and Design Marketing | 3.0 | 3 |
| 中文概述 Chinese Description | 本課程目的在於透過衡量和建構、設計和維持品牌權益。其中，一最有效的工具是對抗市場風險以及與差異化或提供比競爭者更好的服務。這個課程將提供給EMBA在職學生藉由品牌發展技術來管理和提升組織品牌的核心價值使之在競爭市場取得一席之地。課程將分兩步驟來進行，首先，是提供一個架構給學生，讓學生可以學習這些參予競爭市場中成功的品牌要素；其二，我們也提供工具去發展和替代成功的品牌其中包含能清楚實踐市場願景和行銷策略定義以及與目標顧客溝通並給產品定位。此課程特別是加以運用。 | |||
| 英文概述 English Description | To examine and understand the processes of building, designing, and maintaining brand equity. One of the most effective tools to hedge against market risk and distance similar products or services from competitors is an organization's underlying brand identity. This course will provide EMBA and eBusiness candidates with the skills needed to successfully develop, manage and promote the core values of an organization's brand internally and in competitive markets. We will accomplish this through two specific components. First, we will provide a framework within which students will be able to study those factors that most often determine the overall success of particular brands in competitive markets. Second, we will then provide practical tools to develop and implement winning brands, including the ability to develop a clear market vision, implement a successful marketing strategy, identify and communicate with a specific target audience and position a product for optimal success. This c | |||
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