| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 3704053 | 服務行銷 | Service Marketing | 3.0 | 3 |
| 中文概述 Chinese Description | 本課程主要探討服務行銷的重要內容，包括顧客行為、關係行銷、行銷策略設計與服務品質模式探討及顧客滿意度研究。課程將配合實例進行討論。 | |||
| 英文概述 English Description | This course is to discuss some important topics of service marketing: Consumer Behavior, Relationship Marketing, Marketing Strategy, Service Quality Model and Customer Satisfaction. The course contains lecture and case study helping student to know the most important issues in service marketing practice. | |||
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