| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 3703023 | 經營決策理論 | Management Strategy | 2.0 | 2 |
| 中文概述 Chinese Description | 競爭策略是一個企業在競爭市場上績效之核心。本課程所要介紹的是一個企業要如何才能創造與保持競爭的優勢。本課程之主要內容大綱如下：競爭策略之核心思想、價值鍊與競爭優勢、成本優勢、產品差異化、技術與競爭優勢、選擇競爭者、產業競爭市場細分化與競爭優勢、產品之替代、經營單位之間的相互聯繫、橫向策略。 | |||
| 英文概述 English Description | Competitive strategy plays the key role in competitive market. This course introduces how to create and maintain the competitive advantage. The outline includes the core thinking of competitive strategy, value chain and competitive strategy, cost advantage, product difference, technology and competitive advantage, competitor selection, market segmentation, product replacement, and cooperation among different departments. | |||
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