| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 3513037 | 紡織行銷實習 | Textile Marketing Lab. | 2.0 | 6 |
| 中文概述 Chinese Description | 使學生們習得在紡織行銷之各種知識，學生由以下題材中自行選擇題目作實例研究並提出報告。 （1）紡織行銷之基本機能（2）拓展組織上行銷功能（3）價格企劃 （4）促銷企劃（5）銷售通路企劃（6）產品企劃（7）顧客分析（8）國際競爭與新行銷策略（9）紡織行銷之重要功能（10）行銷決策所需資訊（11）國際紡織競爭與市場研究（12）台灣紡織所需採取的成功策略。 | |||
| 英文概述 English Description | The course provides students a case study of the whole spectrum of textile marketing issues,Essentially the course gives students flexibility in choosing their own subject of study from the various cases available.Student should submit several papers durning the course. (1)The Basic fuctions of textile marketing. (2)Broadening an organization's marketing scope. (3)Price planning. (4)Promotion planning. (5)Distribution planning. (6)Product planning. (7)Consumer analysis. (8)Global competition and new marketing strategy. (9) The important functions of textile marketing. (10) Information for marketing decisions. (11) International textile competition and marketing research. (12) A successful approach to marketing in Taiwanese textile industry. Essentially the course gives students flexibility in choosing their own subject of study from one of the above issues. Students should submit several papers durning the course. | |||
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