| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 3513003 | 紡織行銷與管理 | Textile Marketing and Management | 2.0 | 2 |
| 中文概述 Chinese Description | 了解國內外紡織市場與行銷策略，紡織工業之建立、紡織工業之發展過、台灣紡織與製衣工業外銷情況、世界市場紡織品之行銷策略、如何突破外銷瓶頸、如何生產附加價值高之紡織品以適合市場之需要。 | |||
| 英文概述 English Description | The purpose of this study is to provide an international and historical perspective on the situation in the Taiwan's textile industry and from this perspective on the suggest alternative for its future development. We begin our study of marketing and discuss the facts that form the foundation for the rest of the study. (1) Economics of the global textile industry. (2) The current state of Taiwan's textile industry. (3) The evolution of competitive strategies. (4) Countermeasures for industry. Product differentiation--higher value-added product, better quality, image or superior custmoer service. Computerization--utilize computerized information network for internal management and worldwide trade communication. | |||
備註：