課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
---|---|---|---|---|
3203102 | 創業與品牌智財管理 | Management of entrepreneurship, brand, and intellectual property | 3.0 | 3 |
中文概述 Chinese Description | 本課程為培育學生創業與品牌智財管理能力的課程。課程規劃一系列主題講座,邀請不同領域的專家學者組成授課團隊,分享自己的創業與品牌智財管理經驗,著重培養學生的創業管理能力,品牌管理能力 與智財管理能力。 | |||
英文概述 English Description | The objective of this course is to develop the management abilities of entrepreneurship, brand, and intellectual property for students. The curriculum is designed to include the special lectures given by the experts in various fields. The lecture will focus on the experience sharing and case studies. |
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