| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 1418019 | 數位創新 | Digital Innovation | 2.0 | 2 |
| 中文概述 Chinese Description | 未來，網際網路中存在著如「互聯網＋」和「互聯網應用」等機會，而我們每天的食衣住行育樂所衍生出的各項產業，又如何與互聯網相加，創造無限商機與無限可能呢？工具＋社群的商業模式，產生了數化經濟。數位經濟不是艱深的研究專題，原來與我們的生活息息相關！ 平日網購的電子商務平台、行動支付、演算法出現的廣告都屬於數位經濟的範疇。數位科技的創新，需要建立在解決使用者的痛點上，因此它就不單純是一項技術創新的議題，同時要兼具對於人類社會與行為的觀察力，對於既有市場的洞 察力，因此科技來自於人性這句話，也可以理解為科技來自於人的需求。這本書帶您認識數位科技在商業經濟上的運用實例：行動支付、訂閱制、會員制、嵌入式廣告、遊戲化……等等。並提供經濟學的思考方式，核心理念是商業模式思考要有經濟學的基本功，了解市場運作的經濟邏輯，再了解全球創新商業模式，從中找到適合自身企業的模式。 | |||
| 英文概述 English Description | E-commerce platforms for daily online shopping, mobile payments, and algorithm-based advertisements all fall into the category of the digital economy. Innovation in digital technology needs to be based on solving the pain points of users. Therefore, it is not just a matter of technological innovation, but also requires observation of human society and behavior, as well as insight into the existing market. Therefore, The saying that technology comes from human nature can also be understood to mean that technology comes from human needs. It also provides a way of thinking in economics. The core concept is that when thinking about business models, you need to have basic skills in economics, understand the economic logic of market operations, and then understand global innovative business models to find a model that suits your own enterprise. | |||
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