Course Syllabus

Course Information：

Year-Semester Course Number Course Name Phase Credits Hours Required/Elective Instructor Class Student NO. Withdraw Note

Fall Semester
Year 2025 349838 Strategic Management 1 3.0 3 ★ LIN, YA-HUI GBM
IMBA 20 0 經管所和IMBA合開

Year-Semester	Course Number	Course Name	Phase	Credits	Hours	Required/Elective	Instructor	Class	Student NO.	Withdraw	Note
Fall Semester Year 2025	349838	Strategic Management	1	3.0	3	★	LIN, YA-HUI	GBM IMBA	20	0	經管所和IMBA合開

Course Plan：

Instructor LIN, YA-HUI　Office Hours

Email yhvica@ntut.edu.tw

Last Updated 2025-06-01 17:43:59

Course Objective 策略管理主要是幫助高階管理階層作決策。一般而言，這門課為商學課程中的課程主要協助學員們具有整合能力。學員不只是在策略管理中應活學活用，也融合所學應用於管理決策中。此門課將幫助您學習、研讀個案和討論，這是此門課的目標。 1. 瞭解組織所處環境 2. 分析外部環境之時機和危機 3. 剖析內部組織之優劣勢 4. 探討企業不同層次之應對策略。 Strategic management deals with the decision making at the top management level. Traditionally, this course has been the capstone course in the business program and is taught at the last year of study so that students can integrate functional area knowledge into a coherent one. Students are expected not only to learn a body of knowledge on strategic management, but also to synthesize economics, accounting, and marketing as an aid top management level decisions. We will use a combination of readings, case studies, and lectures to achieve the goals of the course.

Course Schedule Week 1: Course overview/What is Strategy?(I) Week 2: What is Strategy?(II) Week 3: External Analysis-Five forces model Week 4: Internal Analysis-VRIO framework&RBV Week 5: Internal Analysis-Dynamic capability Week 6: Functional strategy Week 7: Case/Paper Discussion Week 8: Business-Level Strategy-Differentiation VS Low-Cost Week 9: Midterm Week10: Business-Level Strategy-Search New markets Week11: Corporate Strategy- Horizontal Integration and Vertical Integration (I) Week12: Case/Paper Discussion Week13: Corporate Strategy- Horizontal Integration and Vertical Integration (II) Week14: Case/Paper Discussion Week15: Corporate Governance, Social Responsibility, and Ethics (I) Week16: Corporate Governance, Social Responsibility, and Ethics (II) Week17: Final Presentation Week18: Final Presentation

Evaluation and grading policy 1.Participation 25% 2.Case / Paper Discussion 25% 3. Final Presentation 35% 4. Homework or Assigment 15%

Materials All right reserved. Do not reproduce without permission.

Foreign-language textbooks:Yes
Hill, C. W., Schilling, M. A. & Jones, G. R., “Strategic Management: An Integrated Approach: Theory”, 13th ed., McGraw-Hill Publisher Inc.

The access to curricular consultation 1.If students have any questions, students can ask directly during the class time
2.If students have any questions, students can make an appointment to discuss by e-mail (yhvica@ntut.edu.tw)．

The course corresponds to the SDGs SDG8：尊嚴就業與經濟發展（Decent Work and Economic Growth）
SDG12：負責任的消費與生產（Responsible Consumption and Production）

Does the course incorporate AI AI1：使用生成式AI作為教學過程的輔助工具（Use generative AI tools as an aid to the teaching process）

Note
According to school regulations

Instructor	LIN, YA-HUI　Office Hours
Email	yhvica@ntut.edu.tw
Last Updated	2025-06-01 17:43:59
Course Objective	策略管理主要是幫助高階管理階層作決策。一般而言，這門課為商學課程中的課程主要協助學員們具有整合能力。學員不只是在策略管理中應活學活用，也融合所學應用於管理決策中。此門課將幫助您學習、研讀個案和討論，這是此門課的目標。 1. 瞭解組織所處環境 2. 分析外部環境之時機和危機 3. 剖析內部組織之優劣勢 4. 探討企業不同層次之應對策略。 Strategic management deals with the decision making at the top management level. Traditionally, this course has been the capstone course in the business program and is taught at the last year of study so that students can integrate functional area knowledge into a coherent one. Students are expected not only to learn a body of knowledge on strategic management, but also to synthesize economics, accounting, and marketing as an aid top management level decisions. We will use a combination of readings, case studies, and lectures to achieve the goals of the course.
Course Schedule	Week 1: Course overview/What is Strategy?(I) Week 2: What is Strategy?(II) Week 3: External Analysis-Five forces model Week 4: Internal Analysis-VRIO framework&RBV Week 5: Internal Analysis-Dynamic capability Week 6: Functional strategy Week 7: Case/Paper Discussion Week 8: Business-Level Strategy-Differentiation VS Low-Cost Week 9: Midterm Week10: Business-Level Strategy-Search New markets Week11: Corporate Strategy- Horizontal Integration and Vertical Integration (I) Week12: Case/Paper Discussion Week13: Corporate Strategy- Horizontal Integration and Vertical Integration (II) Week14: Case/Paper Discussion Week15: Corporate Governance, Social Responsibility, and Ethics (I) Week16: Corporate Governance, Social Responsibility, and Ethics (II) Week17: Final Presentation Week18: Final Presentation
Evaluation and grading policy	1.Participation 25% 2.Case / Paper Discussion 25% 3. Final Presentation 35% 4. Homework or Assigment 15%
Materials	All right reserved. Do not reproduce without permission. Foreign-language textbooks:Yes Hill, C. W., Schilling, M. A. & Jones, G. R., “Strategic Management: An Integrated Approach: Theory”, 13th ed., McGraw-Hill Publisher Inc.
The access to curricular consultation	1.If students have any questions, students can ask directly during the class time 2.If students have any questions, students can make an appointment to discuss by e-mail (yhvica@ntut.edu.tw)．
The course corresponds to the SDGs	SDG8：尊嚴就業與經濟發展（Decent Work and Economic Growth） SDG12：負責任的消費與生產（Responsible Consumption and Production）
Does the course incorporate AI	AI1：使用生成式AI作為教學過程的輔助工具（Use generative AI tools as an aid to the teaching process）
Note	According to school regulations