Course Syllabus

Course Information：

Year-Semester Course Number Course Name Phase Credits Hours Required/Elective Instructor Class Student NO. Withdraw Note

Fall Semester
Year 2025 348375 Entrepreneurship and Marketing 1 3.0 3 ★ YIN, CHIN-CHING 創新創業(大)
4IEM2A
4IEM2B 50 0 工管二甲乙合開

Year-Semester	Course Number	Course Name	Phase	Credits	Hours	Required/Elective	Instructor	Class	Student NO.	Withdraw	Note
Fall Semester Year 2025	348375	Entrepreneurship and Marketing	1	3.0	3	★	YIN, CHIN-CHING	創新創業(大) 4IEM2A 4IEM2B	50	0	工管二甲乙合開

Course Plan：

Instructor YIN, CHIN-CHING　Office Hours

Email yinchinching@ntut.edu.tw

Last Updated 2025-09-08 10:25:32

Course Objective 本課程旨在為學生提供創業和經營新創企業所需的基本知識和技能。課程內容涵蓋當前各種形態的創業模式和創業家精神所具備的一些關鍵特質與必要的技能，學生將學習到如何識別市場機會並評估將想法商業化的可行性。本課程也將深入介紹行銷的核心概念與市場運作，包括市場細分，目標顧客定位和行銷組合，學生將學習到如何根據市場需求制定行銷策略並有效地實施。該課程還將涵蓋品牌策略、定價策略、推廣和銷售等主題。完成本課程後，學生將獲得關於創業以及經營企業的關鍵知識和技能，以及對行銷在創業過程中的作用有更深入的理解。 This course aims to provide students with the foundational knowledge and skills necessary to start and operate a new business venture. Students will learn about the various forms of entrepreneurship and entrepreneurship essentials, such as the characteristics, traits, and skills of successful entrepreneurs. Students will learn how to identify opportunities and assess the feasibility of a business idea. The course will then delve into the core concepts of marketing, including market segmentation, targeting, positioning, and the marketing mix. Students will learn how to develop a marketing plan and implement it effectively. The course will also cover topics such as branding, pricing strategies, promotion, and distribution. Upon completion of this course, students will have gained the knowledge and skills necessary to launch and operate a new business, as well as a deeper understanding of the role of marketing in entrepreneurship.

Course Schedule 1. Course Introduction 2. Concept of entrepreneurship 3. Business opportunities in digital times I 4. Business opportunities in digital times II 5. Entrepreneurial Marketing 6. Innovative thinking and business models 7. Customer value and marketing position 8. Write a business plan - 9. Midterm Exam 10. Go-to-market (GTM) strategy I 11. Go-to-market (GTM) strategy I 12. Financial planning I 13. Financial planning II 14. Entrepreneurial teams I 15. Entrepreneurial teams II 16. Customer needs and behaviors II 17. Customer needs and behaviors II 18. Final report

Evaluation and grading policy 1. Attendance & Class Participation: 20% 2. Case Study Presentation: 20% 3. Midterm Exam: 30% 4. Final Report: 30%

Materials All right reserved. Do not reproduce without permission.

Foreign-language textbooks:No
The text book is not required.

The access to curricular consultation Email, Office Hours, and i-School Plus

The course corresponds to the SDGs SDG1：消除貧窮（No Poverty）
SDG4：優質教育（Quality Education）
SDG8：尊嚴就業與經濟發展（Decent Work and Economic Growth）
SDG9：產業創新與基礎設施（Industry, Innovation and Infrastructure）

Does the course incorporate AI ● 使用生成式AI作為教學過程的輔助工具（Use generative AI tools as an aid to the teaching process）
● 鼓勵學生使用生成式AI工具（Encourage students to use generative AI tools）
● 使用生成式AI進行課堂即時互動（Use generative AI for real-time classroom interaction）

Note
　

Instructor	YIN, CHIN-CHING　Office Hours
Email	yinchinching@ntut.edu.tw
Last Updated	2025-09-08 10:25:32
Course Objective	本課程旨在為學生提供創業和經營新創企業所需的基本知識和技能。課程內容涵蓋當前各種形態的創業模式和創業家精神所具備的一些關鍵特質與必要的技能，學生將學習到如何識別市場機會並評估將想法商業化的可行性。本課程也將深入介紹行銷的核心概念與市場運作，包括市場細分，目標顧客定位和行銷組合，學生將學習到如何根據市場需求制定行銷策略並有效地實施。該課程還將涵蓋品牌策略、定價策略、推廣和銷售等主題。完成本課程後，學生將獲得關於創業以及經營企業的關鍵知識和技能，以及對行銷在創業過程中的作用有更深入的理解。 This course aims to provide students with the foundational knowledge and skills necessary to start and operate a new business venture. Students will learn about the various forms of entrepreneurship and entrepreneurship essentials, such as the characteristics, traits, and skills of successful entrepreneurs. Students will learn how to identify opportunities and assess the feasibility of a business idea. The course will then delve into the core concepts of marketing, including market segmentation, targeting, positioning, and the marketing mix. Students will learn how to develop a marketing plan and implement it effectively. The course will also cover topics such as branding, pricing strategies, promotion, and distribution. Upon completion of this course, students will have gained the knowledge and skills necessary to launch and operate a new business, as well as a deeper understanding of the role of marketing in entrepreneurship.
Course Schedule	1. Course Introduction 2. Concept of entrepreneurship 3. Business opportunities in digital times I 4. Business opportunities in digital times II 5. Entrepreneurial Marketing 6. Innovative thinking and business models 7. Customer value and marketing position 8. Write a business plan - 9. Midterm Exam 10. Go-to-market (GTM) strategy I 11. Go-to-market (GTM) strategy I 12. Financial planning I 13. Financial planning II 14. Entrepreneurial teams I 15. Entrepreneurial teams II 16. Customer needs and behaviors II 17. Customer needs and behaviors II 18. Final report
Evaluation and grading policy	1. Attendance & Class Participation: 20% 2. Case Study Presentation: 20% 3. Midterm Exam: 30% 4. Final Report: 30%
Materials	All right reserved. Do not reproduce without permission. Foreign-language textbooks:No The text book is not required.
The access to curricular consultation	Email, Office Hours, and i-School Plus
The course corresponds to the SDGs	SDG1：消除貧窮（No Poverty） SDG4：優質教育（Quality Education） SDG8：尊嚴就業與經濟發展（Decent Work and Economic Growth） SDG9：產業創新與基礎設施（Industry, Innovation and Infrastructure）
Does the course incorporate AI	● 使用生成式AI作為教學過程的輔助工具（Use generative AI tools as an aid to the teaching process） ● 鼓勵學生使用生成式AI工具（Encourage students to use generative AI tools） ● 使用生成式AI進行課堂即時互動（Use generative AI for real-time classroom interaction）
Note