Course Syllabus

Course Information：

Year-Semester Course Number Course Name Phase Credits Hours Required/Elective Instructor Class Student NO. Withdraw Note

Spring Semester
Year 2025 346269 Business Case Studies in English 1 3.0 3 ★ Angela Yang
Yang Yun-Hua
Cheng, Chen-Yang IMBA 4 0 英文三&IMBA

Year-Semester	Course Number	Course Name	Phase	Credits	Hours	Required/Elective	Instructor	Class	Student NO.	Withdraw	Note
Spring Semester Year 2025	346269	Business Case Studies in English	1	3.0	3	★	Angela Yang Yang Yun-Hua Cheng, Chen-Yang	IMBA	4	0	英文三&IMBA

Course Plan：

Instructor Angela Yang

Email Pearlinself@gmail.com

Last Updated 2024-12-25 17:17:20

Course Objective 本課程著重於商業溝通及實務的應用。每個實例討論均能幫助學生了解英文商務應用，並且提供學生去研習，分析並將個人論點英文表達。課程的重點有二：加強學生理解英文在商業領域的重要性，增強學生在商業案件中的綜合分析的表達能力。此外，由實際的商業實務中反應出各種未來可能出現的不同挑戰，讓學生有機會學習應對。根據課程規定，學生須具備高級英文的能力跟基本的商業知識。 The course explores the intersection of the English language communication and cases in real business world. Each case to be discussed in this course illustrates the many aspects of business operations and provides students with the opportunities to examine, to analyze and to present their views in English. The emphasis of the course is two-fold. While reinforcing the importance of business communications in English and enhancing students' analytical competence in discussing the cases, real-world business stories reflect a multitude of challenges to resolve and opportunities to embrace in hopes that students are well-prepare to cope with all these in the future to come. As the course prescribes, students are required to have an advanced English level and fundamental business knowledge.

Course Schedule Seminar and Journal paper presentation

Evaluation and grading policy Mid Term 25% (Group Presentation-4-5 people in a group) Final Term 25% (Paper Exam + Group Presentation) Participation 50% (30% Attendance on time got 2 points) (20% Class participation, such as asking and answering questions)  Proof of documents required, such as sick leave notice to be provided later.  A wrap-up presentation of previous class is required in next class.  360-degree evaluation at the end of the class by peers.

Materials All right reserved. Do not reproduce without permission.

Foreign-language textbooks:Yes
Journal paper, case studyLampel, J., & Germain, O. Creative industries as hubs of new organizational and business practices. In. UK: Elsevier (2016) Yang, Angela, Shiyi Multimedia Corporation: The Value Conversion of Intellectual Property of SanYu Special Exhibition (2021) 產業鏈上利害關係人(Stakeholders管理) Conley, J. G., Bican, P. M., & Ernst, H. Value Articulation: A Framework For The Strategic Management of Intellectual Property. California Management Review, 55(4), 102-120. doi:10.1525/cmr.2013.55.4.102 (2013)

The access to curricular consultation Teacher Contact information:
Email: shenchu.yang@gmail.com | Cell Phone: 0932302756 | Line:shenchu.yang

The course corresponds to the SDGs SDG3：良好健康和福祉（Good Health and Well-being）
SDG4：優質教育（Quality Education）
SDG5：性別平等（Gender Equality）
SDG10：減少不平等（Reduced Inequalities）
SDG12：負責任的消費與生產（Responsible Consumption and Production）
SDG16：和平正義與有力的制度（Peace, Justice and Strong Institutions）
SDG17：夥伴關係（Partnerships for the Goals）

Note
Journal paper, case study

Instructor	Angela Yang
Email	Pearlinself@gmail.com
Last Updated	2024-12-25 17:17:20
Course Objective	本課程著重於商業溝通及實務的應用。每個實例討論均能幫助學生了解英文商務應用，並且提供學生去研習，分析並將個人論點英文表達。課程的重點有二：加強學生理解英文在商業領域的重要性，增強學生在商業案件中的綜合分析的表達能力。此外，由實際的商業實務中反應出各種未來可能出現的不同挑戰，讓學生有機會學習應對。根據課程規定，學生須具備高級英文的能力跟基本的商業知識。 The course explores the intersection of the English language communication and cases in real business world. Each case to be discussed in this course illustrates the many aspects of business operations and provides students with the opportunities to examine, to analyze and to present their views in English. The emphasis of the course is two-fold. While reinforcing the importance of business communications in English and enhancing students' analytical competence in discussing the cases, real-world business stories reflect a multitude of challenges to resolve and opportunities to embrace in hopes that students are well-prepare to cope with all these in the future to come. As the course prescribes, students are required to have an advanced English level and fundamental business knowledge.
Course Schedule	Seminar and Journal paper presentation
Evaluation and grading policy	Mid Term 25% (Group Presentation-4-5 people in a group) Final Term 25% (Paper Exam + Group Presentation) Participation 50% (30% Attendance on time got 2 points) (20% Class participation, such as asking and answering questions)  Proof of documents required, such as sick leave notice to be provided later.  A wrap-up presentation of previous class is required in next class.  360-degree evaluation at the end of the class by peers.
Materials	All right reserved. Do not reproduce without permission. Foreign-language textbooks:Yes Journal paper, case studyLampel, J., & Germain, O. Creative industries as hubs of new organizational and business practices. In. UK: Elsevier (2016) Yang, Angela, Shiyi Multimedia Corporation: The Value Conversion of Intellectual Property of SanYu Special Exhibition (2021) 產業鏈上利害關係人(Stakeholders管理) Conley, J. G., Bican, P. M., & Ernst, H. Value Articulation: A Framework For The Strategic Management of Intellectual Property. California Management Review, 55(4), 102-120. doi:10.1525/cmr.2013.55.4.102 (2013)
The access to curricular consultation	Teacher Contact information: Email: shenchu.yang@gmail.com \| Cell Phone: 0932302756 \| Line:shenchu.yang
The course corresponds to the SDGs	SDG3：良好健康和福祉（Good Health and Well-being） SDG4：優質教育（Quality Education） SDG5：性別平等（Gender Equality） SDG10：減少不平等（Reduced Inequalities） SDG12：負責任的消費與生產（Responsible Consumption and Production） SDG16：和平正義與有力的制度（Peace, Justice and Strong Institutions） SDG17：夥伴關係（Partnerships for the Goals）
Note	Journal paper, case study