Course Syllabus

Course Information：

Year-Semester Course Number Course Name Phase Credits Hours Required/Elective Instructor Class Student NO. Withdraw Note

Spring Semester
Year 2025 345759 Internet entrepreneurial management 1 3.0 3 ★ YIN, CHIN-CHING 創新創業(大)
4IEM2A
4IEM2B 25 0 工管二甲乙合開

Year-Semester	Course Number	Course Name	Phase	Credits	Hours	Required/Elective	Instructor	Class	Student NO.	Withdraw	Note
Spring Semester Year 2025	345759	Internet entrepreneurial management	1	3.0	3	★	YIN, CHIN-CHING	創新創業(大) 4IEM2A 4IEM2B	25	0	工管二甲乙合開

Course Plan：

Instructor YIN, CHIN-CHING　Office Hours

Email yinchinching@ntut.edu.tw

Last Updated 2024-12-16 20:49:38

Course Objective 隨著網際網路的盛行，電子商務迅速地蓬勃發展，使得傳統的商店與行銷環境受到衝擊。資訊科技改變了消費習慣與行銷通路，電子商務的效應已經開始影響商業活動的每個層面，從新產品的開發、銷售、到售後服務均受影響，為企業帶來了無限商機。根據資策會的報告顯示，網際購物市場目前正進入高成長期。網際網路的消費觀念逐漸普及，消費者端的網路交易市集，亦成為未來重要的網路商機。不僅B2C市場（企業對消費者）極具潛力，網友個體戶的開店創業風潮（C2C）更是在蓬勃發中。面對網路商業的來臨，有著大量的網路商業的人才需求。只要有正確的網路商業經營獲利模式，網路是一個可以賺到大錢的管道，尤其低門檻、低成本的網路拍賣場更是最佳踏板。本課程講授網路創業及網路商業的必要實務經營能力，讓同學在本課程裡學得如何快速的以最少成本來DIY速成個人事業及就業的能力。 Following the prevailing of the internet, the vigorous development e-commerce has given great impacts on traditional tangible stores and the whole marketing environments. Information Technology has not only changed our lives, but also changed consumers' behavior and marketing channels; and the e-commerce effect has already started to permeate into every stratum of business activities, including the exploitation, marketing, and after-sales service of new products, brings the industries infinite business chances. According to the reports of Institute for Information Industry, the market of internet shopping is going into its high development period, and there are a lot of chances to establish a new enterprise on the internet. So this course will teach about the internet entrepreneurial management.

Course Schedule Week 1: Course introduction Week 2: Entrepreneurship Week 3: Entrepreneurial team I Week 4: Entrepreneurial team II Week 5: Financial management I Week 6: Financial management II Week 7: Holidays Week 8: Business opportunities in digital times Week 9: Midterm exam Week 10: Innovative thinking I Week 11: Innovative thinking II Week 12: Business models I Week 13: Business models II Week 10: Entrepreneurship marketing tactics I Week 11: Entrepreneurship marketing tactics II Week 16: Prepare a business plan Week 17: Final report Week 18: Final report

Evaluation and grading policy 1. Attendance & Class Participation: 20% 2. Case Study Presentation: 20% 3. Midterm Exam: 30% 4. Final Report: 30%

Materials All right reserved. Do not reproduce without permission.

Foreign-language textbooks:No
The reference book is not required.

The access to curricular consultation Email, Office Hours, Microsoft Teams, and i-School Plus

The course corresponds to the SDGs SDG4：優質教育（Quality Education）
SDG9：產業創新與基礎設施（Industry, Innovation and Infrastructure）

Note
　

Instructor	YIN, CHIN-CHING　Office Hours
Email	yinchinching@ntut.edu.tw
Last Updated	2024-12-16 20:49:38
Course Objective	隨著網際網路的盛行，電子商務迅速地蓬勃發展，使得傳統的商店與行銷環境受到衝擊。資訊科技改變了消費習慣與行銷通路，電子商務的效應已經開始影響商業活動的每個層面，從新產品的開發、銷售、到售後服務均受影響，為企業帶來了無限商機。根據資策會的報告顯示，網際購物市場目前正進入高成長期。網際網路的消費觀念逐漸普及，消費者端的網路交易市集，亦成為未來重要的網路商機。不僅B2C市場（企業對消費者）極具潛力，網友個體戶的開店創業風潮（C2C）更是在蓬勃發中。面對網路商業的來臨，有著大量的網路商業的人才需求。只要有正確的網路商業經營獲利模式，網路是一個可以賺到大錢的管道，尤其低門檻、低成本的網路拍賣場更是最佳踏板。本課程講授網路創業及網路商業的必要實務經營能力，讓同學在本課程裡學得如何快速的以最少成本來DIY速成個人事業及就業的能力。 Following the prevailing of the internet, the vigorous development e-commerce has given great impacts on traditional tangible stores and the whole marketing environments. Information Technology has not only changed our lives, but also changed consumers' behavior and marketing channels; and the e-commerce effect has already started to permeate into every stratum of business activities, including the exploitation, marketing, and after-sales service of new products, brings the industries infinite business chances. According to the reports of Institute for Information Industry, the market of internet shopping is going into its high development period, and there are a lot of chances to establish a new enterprise on the internet. So this course will teach about the internet entrepreneurial management.
Course Schedule	Week 1: Course introduction Week 2: Entrepreneurship Week 3: Entrepreneurial team I Week 4: Entrepreneurial team II Week 5: Financial management I Week 6: Financial management II Week 7: Holidays Week 8: Business opportunities in digital times Week 9: Midterm exam Week 10: Innovative thinking I Week 11: Innovative thinking II Week 12: Business models I Week 13: Business models II Week 10: Entrepreneurship marketing tactics I Week 11: Entrepreneurship marketing tactics II Week 16: Prepare a business plan Week 17: Final report Week 18: Final report
Evaluation and grading policy	1. Attendance & Class Participation: 20% 2. Case Study Presentation: 20% 3. Midterm Exam: 30% 4. Final Report: 30%
Materials	All right reserved. Do not reproduce without permission. Foreign-language textbooks:No The reference book is not required.
The access to curricular consultation	Email, Office Hours, Microsoft Teams, and i-School Plus
The course corresponds to the SDGs	SDG4：優質教育（Quality Education） SDG9：產業創新與基礎設施（Industry, Innovation and Infrastructure）
Note