Course Syllabus

Course Information：

Year-Semester Course Number Course Name Phase Credits Hours Required/Elective Instructor Class Student NO. Withdraw Note

Spring Semester
Year 2025 340665 Service Management 1 3.0 3 ★ Tseng-Lung Huang 4BM3 21 0 申請先鋒大樓PBL教室

Year-Semester	Course Number	Course Name	Phase	Credits	Hours	Required/Elective	Instructor	Class	Student NO.	Withdraw	Note
Spring Semester Year 2025	340665	Service Management	1	3.0	3	★	Tseng-Lung Huang	4BM3	21	0	申請先鋒大樓PBL教室

Course Plan：

Instructor Tseng-Lung Huang　Office Hours

Email blessing@ntut.edu.tw

Last Updated 2024-12-20 09:43:58

Course Objective The course is designed to: 1. To help students be familiar with knowledge of service management; 2. To revisit every theory and concept learned in service management through case studies; 3. Strengthen students' practical insight and make successful service management and marketing. This course will play business case videos for students' discussion and learning. Therefore, the course will require using the Internet and computers to search for information. This course will also lead students to conduct practical activities in service marketing. 本課程主要利用商業影音個案方式學習服務業管理與行銷的概念與實務, 因此本課程將會使用電腦影音設備以幫助同學更快速地融入行銷專業英文的學習情境. 同學每週將會觀看, 撰寫心得並研討一個服務業商業影音個案. 藉此強化同學學習效果. 本課程也將引導學生進行服務行銷的實作活動。

Course Schedule Week 1 Course Introduction 課程介紹 Week 2 228 Peace Memorial Day 放假 Week 3 Sensory Marketing in a Servicescape 感官行銷 Week 4 Concrete Affect in a Servicescape 情感行銷 Week 5 Experiential Marketing in a Servicescape 體驗行銷 Week 6 Persuasive Marketing in a Servicescape 說服行銷 Week 7 Ching Ming Festival 放假 Week 8 Service Innovation Design Activities 1 服務創新設計活動 1 Week 9 Service Innovation Design Activities 2 服務創新設計活動 2 Week 10 Service Innovation Design Activities 3 服務創新設計活動 3 Week 11 Service Robot Marketing Activities 1 服務機器人行銷活動 1 Week 12 Service Robot Marketing Activities 2 服務機器人行銷活動 2 Week 13 Service Robot Marketing Activities 3 服務機器人行銷活動 3 Week 14 Service Robot Marketing Activities 4 服務機器人行銷活動 4 Week 15 Dragon Boat Festival 放假 Week 16 Discuss Final Project Presentation 期末報告研討 Week 17 Final Project Presentation 期末報告 Week 18 Final Project Presentation (peer review)

Evaluation and grading policy Basis for Assignment of the Course Grades: 1. Each case/article reading reports 30% 2. Marketing Activities (peer review) 35% 3. Final Project Presentation 35%

Materials All right reserved. Do not reproduce without permission.

Foreign-language textbooks:No
Teaching materials are taken from (Course handouts will be uploaded to Taipei Tech i-School Plus) 1. Harvard Business Review 2. Video case

The access to curricular consultation Office hours: Friday 12:00 pm ~ 1:00 pm (reservations required)
Contact: Extension 3421
blessing@ntut.edu.tw

The course corresponds to the SDGs SDG3：良好健康和福祉（Good Health and Well-being）

Note
　

Instructor	Tseng-Lung Huang　Office Hours
Email	blessing@ntut.edu.tw
Last Updated	2024-12-20 09:43:58
Course Objective	The course is designed to: 1. To help students be familiar with knowledge of service management; 2. To revisit every theory and concept learned in service management through case studies; 3. Strengthen students' practical insight and make successful service management and marketing. This course will play business case videos for students' discussion and learning. Therefore, the course will require using the Internet and computers to search for information. This course will also lead students to conduct practical activities in service marketing. 本課程主要利用商業影音個案方式學習服務業管理與行銷的概念與實務, 因此本課程將會使用電腦影音設備以幫助同學更快速地融入行銷專業英文的學習情境. 同學每週將會觀看, 撰寫心得並研討一個服務業商業影音個案. 藉此強化同學學習效果. 本課程也將引導學生進行服務行銷的實作活動。
Course Schedule	Week 1 Course Introduction 課程介紹 Week 2 228 Peace Memorial Day 放假 Week 3 Sensory Marketing in a Servicescape 感官行銷 Week 4 Concrete Affect in a Servicescape 情感行銷 Week 5 Experiential Marketing in a Servicescape 體驗行銷 Week 6 Persuasive Marketing in a Servicescape 說服行銷 Week 7 Ching Ming Festival 放假 Week 8 Service Innovation Design Activities 1 服務創新設計活動 1 Week 9 Service Innovation Design Activities 2 服務創新設計活動 2 Week 10 Service Innovation Design Activities 3 服務創新設計活動 3 Week 11 Service Robot Marketing Activities 1 服務機器人行銷活動 1 Week 12 Service Robot Marketing Activities 2 服務機器人行銷活動 2 Week 13 Service Robot Marketing Activities 3 服務機器人行銷活動 3 Week 14 Service Robot Marketing Activities 4 服務機器人行銷活動 4 Week 15 Dragon Boat Festival 放假 Week 16 Discuss Final Project Presentation 期末報告研討 Week 17 Final Project Presentation 期末報告 Week 18 Final Project Presentation (peer review)
Evaluation and grading policy	Basis for Assignment of the Course Grades: 1. Each case/article reading reports 30% 2. Marketing Activities (peer review) 35% 3. Final Project Presentation 35%
Materials	All right reserved. Do not reproduce without permission. Foreign-language textbooks:No Teaching materials are taken from (Course handouts will be uploaded to Taipei Tech i-School Plus) 1. Harvard Business Review 2. Video case
The access to curricular consultation	Office hours: Friday 12:00 pm ~ 1:00 pm (reservations required) Contact: Extension 3421 blessing@ntut.edu.tw
The course corresponds to the SDGs	SDG3：良好健康和福祉（Good Health and Well-being）
Note