Course Syllabus

Course Information：

Year-Semester	Course Number	Course Name	Phase	Credits	Hours	Required/Elective	Instructor	Class	Student NO.	Withdraw	Note
Spring Semester Year 2024	331183	Design thinking	1	3.0	3	★	Sheng Ming Wang	GIMD IDI DID	21	2	PBL教室,限20人,互動日碩/外碩/設計博合開

Course Plan：

Instructor	Sheng Ming Wang　Office Hours
Email	ryan5885@gmail.com
Last Updated	2024-05-22 16:31:33
Course Objective	Design thinking is a powerful approach to new product development that begins with understanding unmet customer needs. It’s a human-centered design process that approaches problem-solving with understanding the user needs. Design thinking encompasses concept development, applied creativity, prototyping, and experimentation. When design thinking approaches are applied to business, the success rate for innovation has been seen to improve substantially. Design-driven companies such as Apple, Coca-Cola, IBM, Nike, Procter & Gamble, and Whirlpool have outperformed the S&P 500 over the past 10 years by an accumulated 211% in what's called the Design Value Index—a portfolio of 16 publicly traded companies that integrate design thinking into corporate strategy. According to a 2016 report from the Design Management Institute, this marks the third consecutive year the index has shown an excess of 200% over the S&P 500. The Design Thinking course will lead participants through a step by step, design thinking process. To be considered successful, innovations have to solve the three key dimensions of Desirability, Feasibility, and Viability. Desirability: Is this product or service addressing a real customer need? Feasibility: Can we develop a solution that is technically feasible and better than competitors? Viability: Is there a viable business model around this product or service? This course will use Problem-based Learning (PBL) method to teach the five kernel steps of design thinking including the following: Empathize, Define, Ideate, Prototype, and Test. It will also help students in knowing the interdisciplinary innovation methods of interaction design by case studies and real case operation. The main course goals include the following: gain an understanding of the methods and steps of interaction design; explore the methods and operation models for the interdisciplinary innovation of interaction design; and gain the experiences of interaction design by real cases analysis and operation. 本課程將以問題導向學習(Problem-based Learning)的模式，學習設計思考的五個核心步驟：同理心分析、問題定義、創意發想、雛型發展、驗證評估。並透過實際案例的分析與操作，學習互動設計跨領域創新的方法。本課程的主要目標在於提供學生：1. 了解互動設計的方法與步驟；2. 探討互動設計跨領域創新的方法與操作模式；3. 透過實務案例的操作累積互動設計的執行經驗。
Course Schedule	Module 1: Design Thinking Skills Skills expected of design thinking practitioners Innovation challenges, Real-Win-Worth framework Altitude case study – innovation processes, leadership, and overall culture Module 2: Identifying Customer Needs Product development process and concept development phase in design planning and analysis Customer needs and markets Types of product users Customer needs analysis Module 3: Product Specifications Translating customer needs into measurable specifications Benchmarking needs vs. specifications Dynamics of product specifications Quality function deployment (house of quality) Module 4: Applied Creativity Problem decomposition techniques and solution concepts Brainstorming principles and their efficacy in creative thinking System exploration and concept/down-selection Module 5: Prototyping Prototyping and its relevance in the concept development phase Types of prototyping Prototyping strategy Rapid prototyping and virtual prototyping Prototyping examples Module 6: Design for Services Service development process Service cycle experience map Product vs. service systems Service innovation examples Module 7: Product Architecture Types of product architecture: integral and modular Examples of integral and modular architectures Implications of product architecture on the design process Module 8: Financial Analysis Product development economics Project financial modeling Calculating Net Present Value (NPV) and its influence over product decision making Cash flow analysis Module 9: Design for Environment DFE principles and decision making How DFE integrates with the product development process Product life cycle and environmental impacts Herman Miller story Module 10: Product Development Processes Systematic innovation process: Altitude case study Types of development processes – staged, spiral, and agile methodologies
Evaluation and grading policy	1. This course runs over 16-18 weeks with an estimated 4-6 hours per week of study time 2. This course is delivered in mixing online and physical classroom format and encourages students to participate at their own pace according to the provided modules. 3. Students will learn through various formats, including interactive videos, practice quizzes, presentations, assignments, and discussion forums. 4. The results will be evaluated according to the following criteria: Attendance: 20% Midterm report 20% Term project proposal 20% Term project presentation 20% Term project report/paper 20%
Materials	All right reserved. Do not reproduce without permission. Foreign-language textbooks:Yes 1. “design thinking at work: how innovative organizations are embracing design” Excerpt From: David Dunne. “Design Thinking at Work.” Apple Books. 2. “INNOVATION BY DESIGN: How Any Organization Can Leverage Design Thinking to Produce Change, Drive New Ideas, and Deliver Meaningful Solutions” Excerpt From: Thomas Lockwood. “Innovation by Design.” Apple Books.
The access to curricular consultation	1. Send an email to make an appointment for an online or in-person meeting. My Email: ryan5885@mail.ntut.edu.tw 2. Make an appointment in class to attend a consultation session. 3. Line Group "2024 Design Thinking"
The course corresponds to the SDGs
Note	According to the school notice, the class might need to go online from 6/8 to 6/22. Please use the following channel to finalize what you learned this term. 1. Use the "2024 Design Thinking" line group for consultation and discussion. 2. Use the Google Classroom "https://classroom.google.com/c/NjYzODk0OTQ2NDUy?cjc=3dvoouv" for lecture materials and assignment submission. 3. Use Google Meet for further lecturing Lecture: Design Thinking Video call link: https://meet.google.com/gfv-rfhk-fzv