Course Syllabus

Course Information：

Year-Semester	Course Number	Course Name	Phase	Credits	Hours	Required/Elective	Instructor	Class	Student NO.	Withdraw	Note
Spring Semester Year 2023	316940	Internet entrepreneurial management	1	3.0	3	★	YIN, CHIN-CHING	GIEM CMGT	38	1	工管所和管理博合開

Course Plan：

Instructor	YIN, CHIN-CHING　Office Hours
Email	yinchinching@ntut.edu.tw
Last Updated	2022-12-20 22:04:10
Course Objective	With the development of internet technology, vigorous internet entrepreneurship has challenged traditional physical stores and provided huge opportunities in the modern business environment. new digital technologies and mobile devices do not only change our lives but also change consumers' behavior and communication channels. This course combines innovation and entrepreneurship with the business environment in the digital age, including business strategy, innovative thinking, and entrepreneurship. This course will introduce online entrepreneurship concepts, approaches, and practices. learning objectives mainly include: 1. Identify the online business opportunities in digital times. 2. Understand innovative concepts and business models. 3. Discuss online business operations and marketing. 4. Learn to write an online business plan. 5. Prepare to participate in entrepreneurship competitions.
Course Schedule	Week 1: Course Introduction Week 2: Concept of entrepreneurship Week 3: Business opportunities in digital times I Week 4: Business opportunities in digital times II Week 5: Financial Planning for Entrepreneurs Week 6: Entrepreneurial Teams Week 7: Innovative thinking and business models I Week 8: Innovative thinking and business models II Week 9: Midterm Exam Week 10: Go-to-market (GTM) strategy I Week 11: Go-to-market (GTM) strategy II Week 12: Entrepreneurship marketing tactics I Week 13: Entrepreneurship marketing tactics II Week 14: Customer needs and internet consumer behavior I Week 15: Customer needs and internet consumer behavior II Week 16: How to write an internet business plan I Week 17: Final report (PPT presentation) Week 18: Holiday for Dragon Boat Festival
Evaluation and grading policy	1. Attendance & Class Participation: 20% 2. Case Study Presentation: 20% 3. Midterm Exam: 30% 4. Final Report: 30%
Materials	All right reserved. Do not reproduce without permission. Foreign-language textbooks:No The reference book is not required.
The access to curricular consultation	1. Email: yinchinching@ntut.edu.tw 2. Office hours: Thu. 16:00-20:00; Fri. 12:00-14:00 (Please email to make an appointment)
The course corresponds to the SDGs
Note	We'll follow the university's COVID-19 regulations. Online links will be provided in case of distance learning, probably using Google Meet or Microsoft Teams to conduct lectures and discussions. Please ensure your desktop computer or laptop, internet connection, and earphones/microphone will be available.