Course Syllabus

Course Information：

Year-Semester Course Number Course Name Phase Credits Hours Required/Elective Instructor Class Student NO. Withdraw Note

Spring Semester
Year 2023 316895 E-Marketing and data analysis 1 3.0 3 ★ Cheng, Li-Chen IMBA
GIFM
IMFI
CMGT 11 0 IMBA&IMFI&資財四甲乙碩&管理博班合開

Year-Semester	Course Number	Course Name	Phase	Credits	Hours	Required/Elective	Instructor	Class	Student NO.	Withdraw	Note
Spring Semester Year 2023	316895	E-Marketing and data analysis	1	3.0	3	★	Cheng, Li-Chen	IMBA GIFM IMFI CMGT	11	0	IMBA&IMFI&資財四甲乙碩&管理博班合開

Course Plan：

Instructor Cheng, Li-Chen　Office Hours

Email jessicacheng@mail.ntut.edu.tw

Last Updated 2022-12-15 18:54:05

Course Objective E-Marketing involves information technology and marketing. The course will explore information technology/systems concepts from a non-technical perspective and examine how the marketing function is influenced by emerging technology trends. In addition, some famous e-marketing technique would be introduced in this course including recommended system, customer segmentation and so on. This course also discusses the journal paper to enhance the students' theoretical base NOTE: This is an advanced course. Student should take a prerequirement course "Big Data Analytics". Student also should familiar with python

Course Schedule Part I: e marketing concepts 1. E marketing in context 2. E marketing environment 3. E marketing strategy 4. D E marketing management Part II: Data analysis of E marketing concepts 1. Recommended system 2. Opinion mining 3. Social network analysis 4 .Customer segmentation Part III: paper presentation Part IV: project presentation

Evaluation and grading policy Attendance: 10% Participation and discussion every week: 30% Paper presentation ~30% final term project: 30%

Materials All right reserved. Do not reproduce without permission.

Foreign-language textbooks:Yes
Data Mining for Business Analytics: Concepts, Techniques, and Applications in Python (First Edition) Galit Shmueli, Peter C. Bruce, Peter Gedeck, and Nitin R. Patel (c) 2019 John Wiley & Sons, Inc. Bing Liu Sentiment Analysis : Mining Opinions, Sentiments, and Emotions, 2015 E-marketing 8th edition, Raymond D. Frost, Alexa Fox, Judy Strauss, 2018 Recent academic papers, tutorials, and slides.

The access to curricular consultation lijen.cheng@gmail.com

The course corresponds to the SDGs

Note
1. 開學周課程問題將透過北科 i 學園公告，之後主要是zuvio
同學如有加退選簽核或課程問題請 email: lijen.cheng@gmail.com
信件標題 [網路行銷與數據分析]
2.因應疫情防疫規定，可能調整教學方式
遠距教學，預計使用教學軟體: 微軟的 teams

Instructor	Cheng, Li-Chen　Office Hours
Email	jessicacheng@mail.ntut.edu.tw
Last Updated	2022-12-15 18:54:05
Course Objective	E-Marketing involves information technology and marketing. The course will explore information technology/systems concepts from a non-technical perspective and examine how the marketing function is influenced by emerging technology trends. In addition, some famous e-marketing technique would be introduced in this course including recommended system, customer segmentation and so on. This course also discusses the journal paper to enhance the students' theoretical base NOTE: This is an advanced course. Student should take a prerequirement course "Big Data Analytics". Student also should familiar with python
Course Schedule	Part I: e marketing concepts 1. E marketing in context 2. E marketing environment 3. E marketing strategy 4. D E marketing management Part II: Data analysis of E marketing concepts 1. Recommended system 2. Opinion mining 3. Social network analysis 4 .Customer segmentation Part III: paper presentation Part IV: project presentation
Evaluation and grading policy	Attendance: 10% Participation and discussion every week: 30% Paper presentation ~30% final term project: 30%
Materials	All right reserved. Do not reproduce without permission. Foreign-language textbooks:Yes Data Mining for Business Analytics: Concepts, Techniques, and Applications in Python (First Edition) Galit Shmueli, Peter C. Bruce, Peter Gedeck, and Nitin R. Patel (c) 2019 John Wiley & Sons, Inc. Bing Liu Sentiment Analysis : Mining Opinions, Sentiments, and Emotions, 2015 E-marketing 8th edition, Raymond D. Frost, Alexa Fox, Judy Strauss, 2018 Recent academic papers, tutorials, and slides.
The access to curricular consultation	lijen.cheng@gmail.com
The course corresponds to the SDGs
Note	1. 開學周課程問題將透過北科 i 學園公告，之後主要是zuvio 同學如有加退選簽核或課程問題請 email: lijen.cheng@gmail.com 信件標題 [網路行銷與數據分析] 2.因應疫情防疫規定，可能調整教學方式遠距教學，預計使用教學軟體: 微軟的 teams