Course Syllabus

Course Information：

Year-Semester	Course Number	Course Name	Phase	Credits	Hours	Required/Elective	Instructor	Class	Student NO.	Withdraw	Note
Spring Semester Year 2019	259425	The Marketing and Management of Cultural Industry	1	2.0	2	★	Chang, I-Min	4CVD3	12	0	「修習課程需至校外」

Course Plan：

Instructor	Chang, I-Min
Email	Changimin5216@gmail.com
Last Updated	2019-06-10 18:17:00
Course Objective	N
Course Schedule	1 課程介紹 Introduction 2 消費者與商品 Consumers and goods 3 品牌與行銷活動 Branding and marketing activities 4 城市文創行銷Urban cultural marketing 5 業師協同教學academia-industry cooperative teaching 6 清明節彈性放假Tomb Sweeping ( Qingming) Festival holiday 7 內容商品文創行銷Content merchandise 8 在地文化文創行銷Local cultural and cultural marketing 9 業師協同教學academia-industry cooperative teaching 10 業師協同教學academia-industry cooperative teaching 11 工廠文創行銷Factory cultural marketing 12 業師協同教學academia-industry cooperative teaching 13 業師協同教學academia-industry cooperative teaching 14 商圈文創行銷shopping district culture and marketing 15 時尚商業學Fashion business 16 期末上台報告REPORT & EVALUATE 17 期末上台報告REPORT & EVALUATE 18 期末上台報告REPORT & EVALUATE
Evaluation and grading policy	Participation and Attendance 出缺席 ( 20﹪) Midterm Exam期中考(報告) ( 20﹪) Final Exam期末考(報告) (20﹪) Class Exercises 課堂作業/參訪報告 ( 30﹪)
Materials	All right reserved. Do not reproduce without permission. Foreign-language textbooks:No 鄭自隆 《文創 行銷與管理》，五南，2017.09 時尚商業學：頂尖設計師品牌都該懂的生存法則，從產品發想、策略經營到推向國際的實戰８堂課(原文作者： Annick Schramme, Karinna Nobbs, Trui Moerkerke，•譯者： 林資香) 野人出版社 2016/12 •奢侈品策略：讓你的品牌，成為所有人奢求的夢想 (原文作者： Vincent Bastien, Jean-Noel Kapferer •譯者： 謝綺紅) •出版社：商周出版 •出版日期：2014/10/04 地方文化產業研究 •作者： 廖世璋 •出版社：巨流圖書公司 •出版日期：2016/05/17
The access to curricular consultation
Note