Course Syllabus

Course Information：

Year-Semester Course Number Course Name Phase Credits Hours Required/Elective Instructor Class Student NO. Withdraw Note

Fall Semester
Year 2018 248821 Consumer Behavior 1 3.0 3 ★ Ying-Yin,Huang IMFI 5 0 Elective Course

Year-Semester	Course Number	Course Name	Phase	Credits	Hours	Required/Elective	Instructor	Class	Student NO.	Withdraw	Note
Fall Semester Year 2018	248821	Consumer Behavior	1	3.0	3	★	Ying-Yin,Huang	IMFI	5	0	Elective Course

Course Plan：

Instructor Ying-Yin,Huang

Email yingyinhuang@ntut.edu.tw

Last Updated 2018-06-10 19:47:43

Course Objective 本課程藉由觀察並分析消費者的決策過程以及他們對各式產品所抱持之態度，來了解其消費行為。消費者為什麼又是如何作出他們最終的消費抉擇？在消費過程當中，他們的思考及行動是如何運作的？完成消費行為之後，他們是否對自己的決定感到滿意？在本課程中，多項與消費者行為息息相關之概念及主題將會一一於課堂中討論（如：感知及認知、人類行為、使用者經驗、人因工程、人本設計、制度規範、產品開發等等）。 This course will focus on the understanding of consumer behavior through consumers' decision-making processes as well as consumers' attitudes towards certain products. How and why do consumers make their consumption choices, how do they think and act during the processes, and do they feel satisfied or dissatisfied with their decisions? Various underlying concepts and topics will be discussed (e.g. perception and cognition, human behavior, user experience, ergonomics, human-centered design, policy and social norms, product development, etc.)

Course Schedule W01 Course introduction and announcement W02 Introduction to consumer behavior (1/2) W03 Introduction to consumer behavior (2/2) W04 Consumer decision process (1/2) W05 Consumer decision process (2/2) W06 Exercise session W07 Pre-purchase process W08 Purchase W09 (Mid-term week) W10 Post-purchase process W11 Individual differences W12 Consumer beliefs, feelings, attitudes, and intentions W13 Environmental/external influences W14 Influencing consumer behavior W15 New-/Modern- purchasing platforms W16 Final project presentation W17 Final project presentation W18 (Final exam week)

Evaluation and grading policy In-class assignment(s) & participation: 30% Individual report or mid-term exam: 30% Final group project: 40%

Materials All right reserved. Do not reproduce without permission.

Foreign-language textbooks:Yes
Blackwell, R. D., Miniard, P. W., and Engel, J. F. (2006). Consumer Behavior (10th ed.). Mason: Thomson. Understanding Consumer Behavior and Consumption Experience (ISBN 978-1-4666-7518-6) Technology and Consumption - Understanding Consumer Choices and Behaviors (ISBN 978-1-4614-2157-3)

The access to curricular consultation

Note
　

Instructor	Ying-Yin,Huang
Email	yingyinhuang@ntut.edu.tw
Last Updated	2018-06-10 19:47:43
Course Objective	本課程藉由觀察並分析消費者的決策過程以及他們對各式產品所抱持之態度，來了解其消費行為。消費者為什麼又是如何作出他們最終的消費抉擇？在消費過程當中，他們的思考及行動是如何運作的？完成消費行為之後，他們是否對自己的決定感到滿意？在本課程中，多項與消費者行為息息相關之概念及主題將會一一於課堂中討論（如：感知及認知、人類行為、使用者經驗、人因工程、人本設計、制度規範、產品開發等等）。 This course will focus on the understanding of consumer behavior through consumers' decision-making processes as well as consumers' attitudes towards certain products. How and why do consumers make their consumption choices, how do they think and act during the processes, and do they feel satisfied or dissatisfied with their decisions? Various underlying concepts and topics will be discussed (e.g. perception and cognition, human behavior, user experience, ergonomics, human-centered design, policy and social norms, product development, etc.)
Course Schedule	W01 Course introduction and announcement W02 Introduction to consumer behavior (1/2) W03 Introduction to consumer behavior (2/2) W04 Consumer decision process (1/2) W05 Consumer decision process (2/2) W06 Exercise session W07 Pre-purchase process W08 Purchase W09 (Mid-term week) W10 Post-purchase process W11 Individual differences W12 Consumer beliefs, feelings, attitudes, and intentions W13 Environmental/external influences W14 Influencing consumer behavior W15 New-/Modern- purchasing platforms W16 Final project presentation W17 Final project presentation W18 (Final exam week)
Evaluation and grading policy	In-class assignment(s) & participation: 30% Individual report or mid-term exam: 30% Final group project: 40%
Materials	All right reserved. Do not reproduce without permission. Foreign-language textbooks:Yes Blackwell, R. D., Miniard, P. W., and Engel, J. F. (2006). Consumer Behavior (10th ed.). Mason: Thomson. Understanding Consumer Behavior and Consumption Experience (ISBN 978-1-4666-7518-6) Technology and Consumption - Understanding Consumer Choices and Behaviors (ISBN 978-1-4614-2157-3)
The access to curricular consultation
Note