Course Syllabus

Course Information：

Year-Semester Course Number Course Name Phase Credits Hours Required/Elective Instructor Class Student NO. Withdraw Note

Spring Semester
Year 2026 359716 Service Design and Innovation 1 3.0 3 ★ Hui Ping Liao GID 28 0 　

Year-Semester	Course Number	Course Name	Phase	Credits	Hours	Required/Elective	Instructor	Class	Student NO.	Withdraw	Note
Spring Semester Year 2026	359716	Service Design and Innovation	1	3.0	3	★	Hui Ping Liao	GID	28	0

Course Plan：

Instructor Hui Ping Liao

Email Helenaliao6@gmail.com

Last Updated 2025-12-30 12:03:39

Course Objective 本課程透過使用者體驗與實踐導向的方法，引導學生學習服務設計與創新。課程以服務科學思維作為基礎，將設計思維從"產品開發"拓展至"服務體驗與系統設計"層面。其中採用「工作理論」(Jobs-to-be-Done, JTBD)作為創新的核心分析框架。 This course introduces service design and innovation through an experience-centered and practice-oriented approach. Designed for industrial design graduate students, the course expands design capability from product-focused thinking to service experiences and systems. Jobs-to-be-Done (JTBD) is used as the core framing logic for innovation.

Course Schedule Module 1 – Experience Foundations (Weeks 1–4) Week 1 – 2025/02/26 | Course Introduction & Service Experience Week 2 – 2025/03/05 | Touchpoints & Moments Week 3 – 2025/03/12 | Customer Journey Mapping (Team) Week 4 – 2025/03/19 | Cool Hunting: Innovation & Value (Individual) Week 5 – 2025/03/26 | Jobs-to-be-Done Deep Dive / Team Formation Module 2 – JTBD & Opportunity (Weeks 5–8) Week 6 – 2025/04/02 | From Cool Innovation to Jobs Week 7 – 2025/04/09 | Insight & Opportunity Framing (Team) Week 8 – 2025/04/16 | Midterm Proposal – Pitch 1 Module 3 – Service × Product Innovation (Weeks 9–14) Week 9 – 2025/04/23 | Service Concepting Week 10 – 2025/04/30 | Service × Product Touchpoints Week 11 – 2025/05/07 | Service Blueprint (Team) Week 12 – 2025/05/14 | Multi-touchpoint Integration Week 13 – 2025/05/21 | Service Prototyping Week 14 – 2025/05/28 | User Testing & Iteration Module 4 – Finalization & Pitch (Weeks 15–18) Week 15 – 2025/06/04 | Storytelling for Service Innovation Week 16 – 2025/06/11 | Final Prototype Production & Coaching Week 17 – 2025/06/18 | Final Presentation – Pitch 2 Week 18 – 2025/06/25 | Reflection & Portfolio Integration This syllabus is subject to adjustment based on class progress and learning needs.

Evaluation and grading policy Individual: 45% Team: 45% Attendance/Participation: 10%

Materials All right reserved. Do not reproduce without permission.

Foreign-language textbooks:No
Stickdorn et al., This Is Service Design Doing (2018) Christensen et al., Competing Against Luck (2016) Patrício et al., Journal of Service Research (2018) Manzini, E. Design, When Everybody Designs (2015) Stickdorn, M., Hormess, M. E., & Lawrence, A. This Is Service Design Doing (Workbook) (2020)

The access to curricular consultation email to helena.liao@iss.nthu.edu.tw

The course corresponds to the SDGs SDG9：產業創新與基礎設施（Industry, Innovation and Infrastructure）
SDG12：負責任的消費與生產（Responsible Consumption and Production）
SDG17：夥伴關係（Partnerships for the Goals）

Does the course incorporate AI ● 使用生成式AI作為教學過程的輔助工具（Use generative AI tools as an aid to the teaching process）
● 鼓勵學生使用生成式AI工具（Encourage students to use generative AI tools）

Note
　

Instructor	Hui Ping Liao
Email	Helenaliao6@gmail.com
Last Updated	2025-12-30 12:03:39
Course Objective	本課程透過使用者體驗與實踐導向的方法，引導學生學習服務設計與創新。課程以服務科學思維作為基礎，將設計思維從"產品開發"拓展至"服務體驗與系統設計"層面。其中採用「工作理論」(Jobs-to-be-Done, JTBD)作為創新的核心分析框架。 This course introduces service design and innovation through an experience-centered and practice-oriented approach. Designed for industrial design graduate students, the course expands design capability from product-focused thinking to service experiences and systems. Jobs-to-be-Done (JTBD) is used as the core framing logic for innovation.
Course Schedule	Module 1 – Experience Foundations (Weeks 1–4) Week 1 – 2025/02/26 \| Course Introduction & Service Experience Week 2 – 2025/03/05 \| Touchpoints & Moments Week 3 – 2025/03/12 \| Customer Journey Mapping (Team) Week 4 – 2025/03/19 \| Cool Hunting: Innovation & Value (Individual) Week 5 – 2025/03/26 \| Jobs-to-be-Done Deep Dive / Team Formation Module 2 – JTBD & Opportunity (Weeks 5–8) Week 6 – 2025/04/02 \| From Cool Innovation to Jobs Week 7 – 2025/04/09 \| Insight & Opportunity Framing (Team) Week 8 – 2025/04/16 \| Midterm Proposal – Pitch 1 Module 3 – Service × Product Innovation (Weeks 9–14) Week 9 – 2025/04/23 \| Service Concepting Week 10 – 2025/04/30 \| Service × Product Touchpoints Week 11 – 2025/05/07 \| Service Blueprint (Team) Week 12 – 2025/05/14 \| Multi-touchpoint Integration Week 13 – 2025/05/21 \| Service Prototyping Week 14 – 2025/05/28 \| User Testing & Iteration Module 4 – Finalization & Pitch (Weeks 15–18) Week 15 – 2025/06/04 \| Storytelling for Service Innovation Week 16 – 2025/06/11 \| Final Prototype Production & Coaching Week 17 – 2025/06/18 \| Final Presentation – Pitch 2 Week 18 – 2025/06/25 \| Reflection & Portfolio Integration This syllabus is subject to adjustment based on class progress and learning needs.
Evaluation and grading policy	Individual: 45% Team: 45% Attendance/Participation: 10%
Materials	All right reserved. Do not reproduce without permission. Foreign-language textbooks:No Stickdorn et al., This Is Service Design Doing (2018) Christensen et al., Competing Against Luck (2016) Patrício et al., Journal of Service Research (2018) Manzini, E. Design, When Everybody Designs (2015) Stickdorn, M., Hormess, M. E., & Lawrence, A. This Is Service Design Doing (Workbook) (2020)
The access to curricular consultation	email to helena.liao@iss.nthu.edu.tw
The course corresponds to the SDGs	SDG9：產業創新與基礎設施（Industry, Innovation and Infrastructure） SDG12：負責任的消費與生產（Responsible Consumption and Production） SDG17：夥伴關係（Partnerships for the Goals）
Does the course incorporate AI	● 使用生成式AI作為教學過程的輔助工具（Use generative AI tools as an aid to the teaching process） ● 鼓勵學生使用生成式AI工具（Encourage students to use generative AI tools）
Note