Course Syllabus

Course Information：

Year-Semester Course Number Course Name Phase Credits Hours Required/Elective Instructor Class Student NO. Withdraw Note

Spring Semester
Year 2026 359537 Introduction to Entrepreneurial 1 2.0 2 △ Cheng,jeng-chung Courses for International Students
4IDI2
ISMPE1 18 0 創新與創業向度

Year-Semester	Course Number	Course Name	Phase	Credits	Hours	Required/Elective	Instructor	Class	Student NO.	Withdraw	Note
Spring Semester Year 2026	359537	Introduction to Entrepreneurial	1	2.0	2	△	Cheng,jeng-chung	Courses for International Students 4IDI2 ISMPE1	18	0	創新與創業向度

Course Plan：

Instructor Cheng,jeng-chung

Email chenjengchung@gmail.com

Last Updated 2025-12-16 08:05:37

Course Objective 透過分析創新成功之實際個案，讓修課同學了解創新的本質。課程中將介紹不同類型的創新個案，包括：技術創新、產品創新、服務創新與管理創新。本課程也擬搭配邀請成功之創業顧問與談，提供實務經驗，分享創業者該有的認知以及創業的重要理念，當然也包括分享他們在邀創業過程中所面臨的各類挑戰。創業是每個人都曾經懷抱過的夢想，透過創新成功之個案的分析，可以了解到個案公司是如何有步驟的循序漸進。針對每個個案，我們要求每位同學於課前完成個案的閱讀，並於上課前交出本次課程的課前預習心得。我們希望每位參與的同學都能在討論時充分表達意見，遇有不清楚或不同意見時能夠勇於提出他們的看法。本課程擬營造出一種研究的環境，讓學生可以針對個案盡其所能清楚的提出建議並來說服同儕。 The course enable participant to realize the essential features of innovation via cases study. Various types of innovation cases are included, such as: technology innovation, service innovation and management innovation. We also plan to invites some successful constants to give participants talk and share their experiences, including the challenge and their resolving process. The real case study enables participants to understand the entrepreneurship and the steps to start a business. The participants are required to complete the case reading and a preview report is required in advance the class. We hope that every participant can propose their opinion and persuade others colleges of their viewpoints.

Course Schedule WK-1 創業管理課程說明 Introduce to entrepreneurship & WK-2創業管理概論 Basic concepts of entrepreneurship WK-3 創業精神的力量 The power of entrepreneurship WK-4 機會的辨識 Recognizing opportunities WK-5 商業模式及發展策略 Develop business model WK-6 創業行銷 Marketing issues WK-7 新企業的行銷Marketing in a New Venture WK-8 建立創業團隊 Create an entrepreneur team WK-9 期中報告- Midterm exam WK-10 商業計畫書 Write an Effective Business Plan WK-11 創業計畫過程 Write a business plan WK-12 建立擬制財務報表 Prepare your financial forecast WK-13 全球的創業融資 Global entrepreneurial finance WK-14 新創事業的資金募集 Funding your new business WK-15 專題演講 Speech WK-16 群眾募資 Crowdfunding WK-17 小組期末報告-1 Team final report 01 WK-18 小組期末報告-2 Team final report 02

Evaluation and grading policy - Homework 20% - Midterm exam 25% - Final exam 25% - Final team project 30% * Write a survey report for the selected problem. * Solve a real-world problem using knowledge and skills of logistics management

Materials All right reserved. Do not reproduce without permission.

Foreign-language textbooks:Yes
- Robert A. Baron，Scott A. Shane (2008), Entrepreneurship: A Process Perspective (2nd ed.), South Western (華泰文化事業股份有限公司代理) - 陳明惠 (2010), 創業管理, 華泰文化

The access to curricular consultation Email: chenjengchung@gmail.com
Line ID: 0936946023

The course corresponds to the SDGs SDG1：消除貧窮（No Poverty）
SDG10：減少不平等（Reduced Inequalities）
SDG11：永續城市與社區（Sustainable Cities and Communities）

Does the course incorporate AI ● 無（None）

Note
　

Instructor	Cheng,jeng-chung
Email	chenjengchung@gmail.com
Last Updated	2025-12-16 08:05:37
Course Objective	透過分析創新成功之實際個案，讓修課同學了解創新的本質。課程中將介紹不同類型的創新個案，包括：技術創新、產品創新、服務創新與管理創新。本課程也擬搭配邀請成功之創業顧問與談，提供實務經驗，分享創業者該有的認知以及創業的重要理念，當然也包括分享他們在邀創業過程中所面臨的各類挑戰。創業是每個人都曾經懷抱過的夢想，透過創新成功之個案的分析，可以了解到個案公司是如何有步驟的循序漸進。針對每個個案，我們要求每位同學於課前完成個案的閱讀，並於上課前交出本次課程的課前預習心得。我們希望每位參與的同學都能在討論時充分表達意見，遇有不清楚或不同意見時能夠勇於提出他們的看法。本課程擬營造出一種研究的環境，讓學生可以針對個案盡其所能清楚的提出建議並來說服同儕。 The course enable participant to realize the essential features of innovation via cases study. Various types of innovation cases are included, such as: technology innovation, service innovation and management innovation. We also plan to invites some successful constants to give participants talk and share their experiences, including the challenge and their resolving process. The real case study enables participants to understand the entrepreneurship and the steps to start a business. The participants are required to complete the case reading and a preview report is required in advance the class. We hope that every participant can propose their opinion and persuade others colleges of their viewpoints.
Course Schedule	WK-1 創業管理課程說明 Introduce to entrepreneurship & WK-2創業管理概論 Basic concepts of entrepreneurship WK-3 創業精神的力量 The power of entrepreneurship WK-4 機會的辨識 Recognizing opportunities WK-5 商業模式及發展策略 Develop business model WK-6 創業行銷 Marketing issues WK-7 新企業的行銷Marketing in a New Venture WK-8 建立創業團隊 Create an entrepreneur team WK-9 期中報告- Midterm exam WK-10 商業計畫書 Write an Effective Business Plan WK-11 創業計畫過程 Write a business plan WK-12 建立擬制財務報表 Prepare your financial forecast WK-13 全球的創業融資 Global entrepreneurial finance WK-14 新創事業的資金募集 Funding your new business WK-15 專題演講 Speech WK-16 群眾募資 Crowdfunding WK-17 小組期末報告-1 Team final report 01 WK-18 小組期末報告-2 Team final report 02
Evaluation and grading policy	- Homework 20% - Midterm exam 25% - Final exam 25% - Final team project 30% * Write a survey report for the selected problem. * Solve a real-world problem using knowledge and skills of logistics management
Materials	All right reserved. Do not reproduce without permission. Foreign-language textbooks:Yes - Robert A. Baron，Scott A. Shane (2008), Entrepreneurship: A Process Perspective (2nd ed.), South Western (華泰文化事業股份有限公司代理) - 陳明惠 (2010), 創業管理, 華泰文化
The access to curricular consultation	Email: chenjengchung@gmail.com Line ID: 0936946023
The course corresponds to the SDGs	SDG1：消除貧窮（No Poverty） SDG10：減少不平等（Reduced Inequalities） SDG11：永續城市與社區（Sustainable Cities and Communities）
Does the course incorporate AI	● 無（None）
Note