Course Syllabus

Course Information：

Year-Semester	Course Number	Course Name	Phase	Credits	Hours	Required/Elective	Instructor	Class	Student NO.	Withdraw	Note
Spring Semester Year 2026	359485	AI and Cultural Strategy	1	2.0	2	★	Chen Chia Hsing	4CVD2	35	0	計網電腦教室,上限40人

Course Plan：

Instructor	Chen Chia Hsing
Email	biabobo@icloud.com
Last Updated	2025-12-16 16:49:20
Course Objective	本課程旨在運用生成式 AI 進行文化議題研究、資料分析、敘事創作與策略制定，引導學生從文化觀點出發提出具創意與意義的文化內容提案。課程內容涵蓋 AI 輔助的文化資料蒐集、文化洞察萃取、視覺與影音生成、策略地圖建立與競賽實作。學生將以 A+ 文化資產競賽為核心任務，完成文化創意作品之策略分析、企劃與呈現，並於期末發展升級版文化創意提案。 --------------------------------------------------------------------------- This course introduces the application of generative AI in cultural research, data analysis, narrative creation, and strategic development. Students will learn how to integrate AI-assisted cultural data collection, insight generation, visual and video content creation, and strategic mapping into cultural creative proposals. Centered on preparing submissions for the A+ Cultural Heritage Competition, the course guides students in producing culturally grounded creative works supported by analytical strategies. By the end of the course, students will present an enhanced cultural innovation proposal demonstrating their capability in AI-driven cultural storytelling and strategic communication.
Course Schedule	Week Date 狀態 單元主題 --------------------------------------------------------------------------- 1 2/27 停課 和平紀念日補假（無上課） 2 3/06 上課 課程導論、A+競賽介紹、分組與類別選定 3 3/13 上課 AI 輔助歷屆得獎作品策略分析 4 3/20 上課 AI 參賽策略制定（策略地圖、敘事觀點） 5 3/27 上課 文化議題研究 × AI 資料分析 × 洞察生成 6 4/03 停課 兒童節與清明連假（無上課） 7 4/10 上課 AI 內容創作 I：文本、圖像、視覺風格 8 4/17 上課 AI 內容創作 II：影片、多模態整合、投稿編排 9 4/24 上課 模擬簡報、作品修正、A+競賽投稿 10 5/01 停課 勞動節（無上課） 11 5/08 上課 投稿後回顧：作品檢討與延伸規劃 12 5/15 上課 文化產業案例研究（依各組主題） 13 5/22 上課 AI 行銷策略：文化內容擴散與推廣 14 5/29 上課 文化品牌策略 × 文化主張深化 15 6/05 上課 多模態內容升級：視覺、影片、敘事精緻化 16 6/12 上課 期末專題整合（AI × 文化 × 策略） 17 6/19 停課 端午節（無上課） 18 6/26 上課 期末成果發表 --------------------------------------------------------------------------- Week Date Status Topic --------------------------------------------------------------------------- 1 2/27 No Class Peace Memorial Day (Holiday) 2 3/06 Class Course Introduction, A+ Competition Briefing, Group Formation 3 3/13 Class AI-Assisted Benchmarking Analysis of Past Award-Winning Works 4 3/20 Class AI Strategy Development (Strategy Map, Narrative POV) 5 3/27 Class Cultural Issue Research × AI Data Analysis × Insight Generation 6 4/03 No Class Children's Day and Tomb-Sweeping Festival Holiday 7 4/10 Class AI Content Creation I: Text, Image, and Visual Style 8 4/17 Class AI Content Creation II: Video, Multimodal Integration, Submission Drafting 9 4/24 Class Mock Presentation, Revision, A+ Competition Submission 10 5/01 No Class Labor Day 11 5/08 Class Post-Submission Review and Project Extension Planning 12 5/15 Class Cultural Industry Case Study (Theme-Based) 13 5/22 Class AI Marketing Strategies for Cultural Content Promotion 14 5/29 Class Cultural Branding Strategy and Value Proposition Development 15 6/05 Class Multimodal Enhancement: Visual, Video, and Narrative Refinement 16 6/12 Class Final Project Integration (AI × Culture × Strategy) 17 6/19 No Class Dragon Boat Festival 18 6/26 Class Final Presentation
Evaluation and grading policy	評量項目 比例 評量標準 -------------------------------------------------------------------- 出席與課堂參與 20% 課堂參與度、討論投入、小組協作表現 歷屆作品策略分析報告 15% AI 輔助分析品質、策略洞察、邏輯清晰度 文化議題研究與 AI 洞察分析 15% 資料蒐集完整度、洞察深度、問題定義能力 A+ 競賽投稿作品 25% 文化深度、創意性、AI 應用度、作品完整性 期末升級版文化創意提案 25% 策略清晰度、內容整合、視覺/影片品質、簡報表現 --------------------------------------------------------------------------- Assessment Item Percentage Evaluation Criteria -------------------------------------------------------------------------------------------- Attendance and Participation 20% Engagement, discussion, teamwork Benchmark Strategy Analysis Report 15% Quality of AI-assisted analysis, insights, clarity Cultural Research and AI Insight Analysis 15% Depth of research, insight quality, issue framing A+ Competition Submission 25% Cultural relevance, creativity, AI utilization, completeness Final Enhanced Cultural Creative Proposal 25% Strategic coherence, content integration, visual/video quality, presentation
Materials	All right reserved. Do not reproduce without permission. Foreign-language textbooks:No 使用自編教材 / Use of self-made material
The access to curricular consultation	Email: biabobo@mail.ntut.edu.tw
The course corresponds to the SDGs	SDG4：優質教育（Quality Education） SDG8：尊嚴就業與經濟發展（Decent Work and Economic Growth） SDG9：產業創新與基礎設施（Industry, Innovation and Infrastructure）
Does the course incorporate AI	● 使用生成式AI作為教學過程的輔助工具（Use generative AI tools as an aid to the teaching process） ● 鼓勵學生使用生成式AI工具（Encourage students to use generative AI tools） ● 使用生成式AI進行課堂即時互動（Use generative AI for real-time classroom interaction） ● 簡單介紹AI的基本概念（Briefly introduce the basic concept of AI）
Note	本課程以實務導向進行，學生需以小組方式完成文化創意作品並提交競賽。由於進度緊湊，請務必穩定出席並參與團隊合作，以影響成果。課程將大量使用生成式 AI 進行文化資料分析、內容創作與策略規劃，請於開學前完成 Google Gemini Pro 學生版申請，以利課堂操作。 This course is practice-oriented and requires group work to produce a cultural creative project for competition submission. Consistent attendance is important due to the intensive schedule and collaborative nature of the course. Generative AI tools will be used for analysis, creation, and strategy development. Please activate the Google Gemini Pro Student Plan before the semester begins to ensure smooth participation.