Course Syllabus

Course Information：

Year-Semester Course Number Course Name Phase Credits Hours Required/Elective Instructor Class Student NO. Withdraw Note

Spring Semester
Year 2026 354772 Corporate Identity System 1 3.0 3 ★ Paul Theodore Price 4IDI3 9 0 Joint class for Interaction Design Year 3 and International Program Year 3, with a limit of 13 students from this program.

Year-Semester	Course Number	Course Name	Phase	Credits	Hours	Required/Elective	Instructor	Class	Student NO.	Withdraw	Note
Spring Semester Year 2026	354772	Corporate Identity System	1	3.0	3	★	Paul Theodore Price	4IDI3	9	0	Joint class for Interaction Design Year 3 and International Program Year 3, with a limit of 13 students from this program.

Course Plan：

Instructor Paul Theodore Price

Email paultp0702@gmail.com

Last Updated 2025-12-17 22:15:30

Course Objective This course explores the three pillars of Corporate Identity System: Mind Identity System (MIS), Behavior Identity System (BIS), and Visual Identity System (VIS). It aims to equip students with the knowledge and skills to create effective logo designs that embody an organization's ethos, behavior, and visual identity. Course Objectives 1.Understand the principles of MIS, BIS, and VIS in the context of logo design. 2.Learn to integrate conceptual thinking with practical design skills. 3.Develop logos that effectively communicate a brand's identity. 4.Analyze real-world examples of successful corporate identity systems.

Course Schedule Week 1-3: Introduction to Corporate Identity Systems Overview of CIS: Definition and Importance Understanding Mind Identity System (MIS) Exploring Behavior Identity System (BIS) Fundamentals of Visual Identity System (VIS) Week 4-6: Deep Dive into Mind Identity System (MIS) Psychological aspects of branding Conceptualizing brand personality Case studies analysis Week 7-9: Exploring Behavior Identity System (BIS) Brand behavior and consumer perception Aligning brand values with behavior Workshop: Developing a BIS strategy Week 10-12: Mastering Visual Identity System (VIS) Elements of visual identity: Color, Typography, Imagery Logo design principles and techniques Software and tools for logo creation Week 13-15: Integrated CIS Approach in Logo Design Synthesizing MIS, BIS, and VIS in logo creation Project: Designing a logo with a comprehensive CIS approach Peer reviews and critiques Week 16: Final Project and Presentation Develop a complete CIS for a hypothetical or real company Present the project, highlighting the integration of MIS, BIS, and VIS

Evaluation and grading policy attendance rate 20% practical exercises 20% Mid-term 30% Final project 30%

Materials All right reserved. Do not reproduce without permission.

Foreign-language textbooks:Yes
Adobe Illustrator Classroom in a Book (2021 release) 1st Edition, by Brian Wood Publisher: Adobe Press; 1st edition (December 22, 2020)

The access to curricular consultation Remote course link: https://meet.google.com/ubb-ffpw-wfk
email: paultp0702@gmail.com
LINE:paultp0702

The course corresponds to the SDGs SDG4：優質教育（Quality Education）
SDG9：產業創新與基礎設施（Industry, Innovation and Infrastructure）
SDG10：減少不平等（Reduced Inequalities）
SDG11：永續城市與社區（Sustainable Cities and Communities）

Does the course incorporate AI ● 使用生成式AI作為教學過程的輔助工具（Use generative AI tools as an aid to the teaching process）
● 鼓勵學生使用生成式AI工具（Encourage students to use generative AI tools）

Note
　

Instructor	Paul Theodore Price
Email	paultp0702@gmail.com
Last Updated	2025-12-17 22:15:30
Course Objective	This course explores the three pillars of Corporate Identity System: Mind Identity System (MIS), Behavior Identity System (BIS), and Visual Identity System (VIS). It aims to equip students with the knowledge and skills to create effective logo designs that embody an organization's ethos, behavior, and visual identity. Course Objectives 1.Understand the principles of MIS, BIS, and VIS in the context of logo design. 2.Learn to integrate conceptual thinking with practical design skills. 3.Develop logos that effectively communicate a brand's identity. 4.Analyze real-world examples of successful corporate identity systems.
Course Schedule	Week 1-3: Introduction to Corporate Identity Systems Overview of CIS: Definition and Importance Understanding Mind Identity System (MIS) Exploring Behavior Identity System (BIS) Fundamentals of Visual Identity System (VIS) Week 4-6: Deep Dive into Mind Identity System (MIS) Psychological aspects of branding Conceptualizing brand personality Case studies analysis Week 7-9: Exploring Behavior Identity System (BIS) Brand behavior and consumer perception Aligning brand values with behavior Workshop: Developing a BIS strategy Week 10-12: Mastering Visual Identity System (VIS) Elements of visual identity: Color, Typography, Imagery Logo design principles and techniques Software and tools for logo creation Week 13-15: Integrated CIS Approach in Logo Design Synthesizing MIS, BIS, and VIS in logo creation Project: Designing a logo with a comprehensive CIS approach Peer reviews and critiques Week 16: Final Project and Presentation Develop a complete CIS for a hypothetical or real company Present the project, highlighting the integration of MIS, BIS, and VIS
Evaluation and grading policy	attendance rate 20% practical exercises 20% Mid-term 30% Final project 30%
Materials	All right reserved. Do not reproduce without permission. Foreign-language textbooks:Yes Adobe Illustrator Classroom in a Book (2021 release) 1st Edition, by Brian Wood Publisher: Adobe Press; 1st edition (December 22, 2020)
The access to curricular consultation	Remote course link: https://meet.google.com/ubb-ffpw-wfk email: paultp0702@gmail.com LINE:paultp0702
The course corresponds to the SDGs	SDG4：優質教育（Quality Education） SDG9：產業創新與基礎設施（Industry, Innovation and Infrastructure） SDG10：減少不平等（Reduced Inequalities） SDG11：永續城市與社區（Sustainable Cities and Communities）
Does the course incorporate AI	● 使用生成式AI作為教學過程的輔助工具（Use generative AI tools as an aid to the teaching process） ● 鼓勵學生使用生成式AI工具（Encourage students to use generative AI tools）
Note