Course Syllabus

Course Information：

Year-Semester Course Number Course Name Phase Credits Hours Required/Elective Instructor Class Student NO. Withdraw Note

Fall Semester
Year 2025 350340 Business Projects’ Profitability Analysis 1 3.0 3 ★ Kuan Chung Lin GBM
IMBA 43 1 經管所和IMBA合開

Year-Semester	Course Number	Course Name	Phase	Credits	Hours	Required/Elective	Instructor	Class	Student NO.	Withdraw	Note
Fall Semester Year 2025	350340	Business Projects’ Profitability Analysis	1	3.0	3	★	Kuan Chung Lin	GBM IMBA	43	1	經管所和IMBA合開

Course Plan：

Instructor Kuan Chung Lin

Email kuanchunglin@gmail.com

Last Updated 2025-08-12 13:33:04

Course Objective 教學目標課程目標：執行計劃的現金流量計劃，並通過提供的財務指標進行分析，從而可以就是否方便執行項目做出全面的決策。在本主題中，模型和項目評估標準為決策提供了必要的要素，尤其是在是否實施投資項目方面。學會識別和定義投資項目的主要成本效益參數” Course Objectives：Execute a projected Cash flow planning, analyzing it by the Provided financial indicators that allow comprehensive decisions to be made on whether or not the execution of projects is convenient. In this subject the models and Project evaluation criteria that provide the necessary elements for decision-making, particularly on whether or not to implement investment projects. Learn to identify and define the main cost-benefit parameters of an investment project "

Course Schedule 9/10 Course Introduction Syllabus and Team Building 9/17 Business model, strategy and financial reports 9/24 Book1/ Part II: Chap 6: Multichannel marketing Chap 7:The 4 Ps marketing 10/1 Book1/ Part II: Chap 8:Pricing strategies: dynamic pricing Chap 9: Product lifecycle 10/8 Book1/ Part III: Chap10:Segmentation & personalized marketing Chap11: The BCG growth-share matrix 10/15 Book1/ Part III: Chap12:Blue ocean strategy Chap13: Core competence & resource-based view 10/22 Book1/ Part III: Chap14: Five forces analysis Chap15: Game theory: the prisoner’s dilemma 10/29 Book1/ Part IV: Chap16: Design Thinking Chap18: The lean startup 11/5 Mid-Term 11/12 Book1/ Part IV: Chap20: Scenario planning Chap21:Capital asset pricing model 11/19 Book1/ Part IV: Chap22:Capital budegting Chap23:Ratio analysis 11/26 Book1/ Part IV: Chap24:Valuing the firm Chap25:Weighted average cost of capital 12/3 Book2: Chap2: Total Cost method Chap3: Contribution margin method 12/10 Book2: Chap4: Target profit Method Chap5: Cost of goods sold method 12/17 Book2: Chap6: Modified breakeven analysis Chap8: High-Low method 12/24 Book2: Chap10:Changing costs Chap11:Changing prices 12/31 Book2: Chap12: Selling price at various volume Chap13: Multiple breakeven points 1/7 Book2: Chap14: Net present value method Chap15: Quadratic Equation

Evaluation and grading policy Participation in class (30%); Presentation and discussion (70%);

Materials All right reserved. Do not reproduce without permission.

Foreign-language textbooks:Yes
25 Need-to-Know MBA Models Breakeven Analysis: The Definitive Guide to Cost-Volume-Profit Analysis, Second Edition

The access to curricular consultation kuanchunglin@gmail.com

Expanding teaching and resources

The course corresponds to the SDGs SDG8：尊嚴就業與經濟發展（Decent Work and Economic Growth）
SDG9：產業創新與基礎設施（Industry, Innovation and Infrastructure）

Does the course incorporate AI ● 無（None）

Note
NO

Instructor	Kuan Chung Lin
Email	kuanchunglin@gmail.com
Last Updated	2025-08-12 13:33:04
Course Objective	教學目標課程目標：執行計劃的現金流量計劃，並通過提供的財務指標進行分析，從而可以就是否方便執行項目做出全面的決策。在本主題中，模型和項目評估標準為決策提供了必要的要素，尤其是在是否實施投資項目方面。學會識別和定義投資項目的主要成本效益參數” Course Objectives：Execute a projected Cash flow planning, analyzing it by the Provided financial indicators that allow comprehensive decisions to be made on whether or not the execution of projects is convenient. In this subject the models and Project evaluation criteria that provide the necessary elements for decision-making, particularly on whether or not to implement investment projects. Learn to identify and define the main cost-benefit parameters of an investment project "
Course Schedule	9/10 Course Introduction Syllabus and Team Building 9/17 Business model, strategy and financial reports 9/24 Book1/ Part II: Chap 6: Multichannel marketing Chap 7:The 4 Ps marketing 10/1 Book1/ Part II: Chap 8:Pricing strategies: dynamic pricing Chap 9: Product lifecycle 10/8 Book1/ Part III: Chap10:Segmentation & personalized marketing Chap11: The BCG growth-share matrix 10/15 Book1/ Part III: Chap12:Blue ocean strategy Chap13: Core competence & resource-based view 10/22 Book1/ Part III: Chap14: Five forces analysis Chap15: Game theory: the prisoner’s dilemma 10/29 Book1/ Part IV: Chap16: Design Thinking Chap18: The lean startup 11/5 Mid-Term 11/12 Book1/ Part IV: Chap20: Scenario planning Chap21:Capital asset pricing model 11/19 Book1/ Part IV: Chap22:Capital budegting Chap23:Ratio analysis 11/26 Book1/ Part IV: Chap24:Valuing the firm Chap25:Weighted average cost of capital 12/3 Book2: Chap2: Total Cost method Chap3: Contribution margin method 12/10 Book2: Chap4: Target profit Method Chap5: Cost of goods sold method 12/17 Book2: Chap6: Modified breakeven analysis Chap8: High-Low method 12/24 Book2: Chap10:Changing costs Chap11:Changing prices 12/31 Book2: Chap12: Selling price at various volume Chap13: Multiple breakeven points 1/7 Book2: Chap14: Net present value method Chap15: Quadratic Equation
Evaluation and grading policy	Participation in class (30%); Presentation and discussion (70%);
Materials	All right reserved. Do not reproduce without permission. Foreign-language textbooks:Yes 25 Need-to-Know MBA Models Breakeven Analysis: The Definitive Guide to Cost-Volume-Profit Analysis, Second Edition
The access to curricular consultation	kuanchunglin@gmail.com
Expanding teaching and resources
The course corresponds to the SDGs	SDG8：尊嚴就業與經濟發展（Decent Work and Economic Growth） SDG9：產業創新與基礎設施（Industry, Innovation and Infrastructure）
Does the course incorporate AI	● 無（None）
Note	NO