Course Syllabus

Course Information：

Year-Semester	Course Number	Course Name	Phase	Credits	Hours	Required/Elective	Instructor	Class	Student NO.	Withdraw	Note
Spring Semester Year 2026	354517	Product Planning	1	2.0	2	▲	WEN-YIN CHEN	4ID3	78	0	產品組

Course Plan：

Instructor	WEN-YIN CHEN
Email	wychen@ntut.edu.tw
Last Updated	2025-12-04 17:43:08
Course Objective	介紹產品企劃觀念、方法及主要工作項目，了解產品計劃及開發工作的組織架構、工作程序及各類相關作業部門在產品企劃中之功能及任務，並使學生能了解工業設計在產品企畫與開發中所扮演之角色。 The introduction of basic concept , procedure , and working element of product planning. Guiding product of design students to understand the infastructure of product development and its cross function. The ultimate goal is to equip design students to have the knowledge of industrial design function with in the product planning and development process.
Course Schedule	1. 2/27補假 2. 課程說明 導論 商品計畫 Product Planning 3. Design Brief / Creative Brief / Program Brief 4. Design Theory History Practice 5. Design Thinking 6. 4/03補假 7. Fuzzy-Front-End Product Planning Project 8. Product Planning Project Discussion 9. 期中報告與討論 10. 5/01勞動節 11. Design Economy Design and Emotion 12. Product Planning and Marketing 13. Business Model 14. Innovation Strategy 15. Product Planning Project Case Study 16. Product Planning Project Presentation and Discussion 17. 6/19端午節 18. 期末報告與總評
Evaluation and grading policy	1. 出勤 10% 2. 平時作業與互動 20% 3. 期中報告 30% 4. 期末報告 40%
Materials	All right reserved. Do not reproduce without permission. Foreign-language textbooks:Yes 1. Steven Eppinger, Karl Ulrich, Maria C. Yang (2019) Product Design and Development, 7th edition. NY: McGraw-Hill 2. Jonathan Cagan & Craig M. Vogel (2020) Creating Breakthrough Products Revealing the Secrets That Drive Global Innovation Carnegie Mellon University: ETC Press Pittsburgh, PA
The access to curricular consultation	如有加退選或課程問題email(wychen@ntut.edu.tw)或(pdid1955@gmail.com)。
Expanding teaching and resources
The course corresponds to the SDGs	SDG4：優質教育（Quality Education） SDG9：產業創新與基礎設施（Industry, Innovation and Infrastructure） SDG12：負責任的消費與生產（Responsible Consumption and Production）
Does the course incorporate AI	● 鼓勵學生使用生成式AI工具（Encourage students to use generative AI tools）
Note	1.以北科i學園plus為課程網頁，設line群聯繫與討論(https://line.me/班代提供)。 2.如有加退選或課程問題email(wychen@ntut.edu.tw)或(pdid1955@gmail.com)。 3.因應疫情遠距教學，使用學校的 Microsoft Teams我的課程（學號@cc.ntut.edu.tw）或Google Meet於原上課時間遠距上課，細節將再另行公布。