Course Syllabus

Course Information：

Year-Semester	Course Number	Course Name	Phase	Credits	Hours	Required/Elective	Instructor	Class	Student NO.	Withdraw	Note
Spring Semester Year 2025	345262	English for Innovation and Entrepreneurship II	1	2.0	2	△	Chia-Wen Yu	Diversified English (II)	40	0	中級

Course Plan：

Instructor	Chia-Wen Yu
Email	jennyszu@ntut.edu.tw
Last Updated	2025-02-16 00:07:30
Course Objective	本課程目的在提升學生溝通表達能力，並著重於創業思維與專業英文。從專業英語文學習及創業的角度，讓學生了解流程與架構並實際演練，藉此提升學生學習及未來工作所需要之英文能力。 This course aims to enhance communicative competence with special emphasis on entrepreneurial thinking and professional English skills. From the perspectives of learning English for specific purposes (ESP) and entrepreneurship, students will learn how to create, rehearse and effectively participate in a range of different scenarios for current academic and future career pursuits.
Course Schedule	Week 1: Course Introduction & Material Overview Week 2: Marketing Transformation in the Age of COVID-19 Week 3: Evolution of the Marketing Mix Week 4: Basic Principles of Social Media Marketing Week 5: Branding and Search Engine Optimization (SEO) Week 6: The Nature and Value Proposition of Enterprises Week 7-9: Midterm presentation: Course project 1/2 Week 10: Target Audience Analysis Week 11: Competitive Analysis and Social Media Strategy Week 12: Social Media Platform Characteristics and Content Strategy Week 13: Metaverse Week 14: Time Management and AI Application Week 15: Value Evaluation of Social Media Marketing Week 16-18: Final presentation: Course project 2/2
Evaluation and grading policy	* 選修本課程，請務必準時到班上課。 * Any student who accumulates FIVE unexcused absences in the semester class will receive a no-credit status. 無故缺席5次，即無法獲得本課程學分。 (1) Class Performance (CP), including: - Midterm Presentation: 20% - Final Presentation: 20% - Chapter Presentation 10% - Participation: 30% - Attendance: 20% (-5% for each absence) (2) School-wide English Proficiency Exam (EPE) Overall score = 80%(1) CP + 20%(2) EPE
Materials	All right reserved. Do not reproduce without permission. Foreign-language textbooks:Yes Book1: Intro to Social Media https://open.library.okstate.edu/introtosocialmedia/ Book2: Principles of Marketing https://open.umn.edu/opentextbooks/textbooks/50 Other Supplementary Materials - TED Talk - Podcast - Articles or interview
The access to curricular consultation	jennyszu [@] ntut.edu.tw
Expanding teaching and resources
The course corresponds to the SDGs	SDG4：優質教育（Quality Education） SDG8：尊嚴就業與經濟發展（Decent Work and Economic Growth） SDG9：產業創新與基礎設施（Industry, Innovation and Infrastructure） SDG10：減少不平等（Reduced Inequalities） SDG12：負責任的消費與生產（Responsible Consumption and Production） SDG17：夥伴關係（Partnerships for the Goals）
Does the course incorporate AI
Note	Generative AI Usage Policy Conditional Use: You may use generative AI in this course, but you must add a note on the title page or after the references in your assignments or reports, explaining how AI was used (e.g., brainstorming, sentence improvement). Disclosure: For personal and group projects, you must disclose any AI usage. If not disclosed, the assignment will receive a ZERO. Agreement: Enrolling in this course means you agree to these AI usage rules.