Course Syllabus

Course Information：

Year-Semester Course Number Course Name Phase Credits Hours Required/Elective Instructor Class Student NO. Withdraw Note

Spring Semester
Year 2026 355213 English for Management 1 3.0 3 ★ Catherine W. Kuo 4BM2 24 0 　

Year-Semester	Course Number	Course Name	Phase	Credits	Hours	Required/Elective	Instructor	Class	Student NO.	Withdraw	Note
Spring Semester Year 2026	355213	English for Management	1	3.0	3	★	Catherine W. Kuo	4BM2	24	0

Course Plan：

Instructor Catherine W. Kuo

Email ckuo66ntut@ntut.edu.tw

Last Updated 2025-12-20 15:13:41

Course Objective This course, Integrated and Cross-Functional Management, provides an integrated overview of core business management functions, including marketing management, sales management, project management, supply chain management, and logistics management. The course emphasizes cross-functional coordination, managerial decision-making, and leadership skills necessary for effective organizational performance. Students will learn why integration is critical in competitive business environments. Real-world examples will demonstrate the consequences of poor coordination. Students develop analytical and practical competencies through case studies, applied exercises, and a team-based capstone project.

Course Schedule W1- 2/23 Introduction of Integrated & cross-functional Management W2- 3/02 Business strategy and value creation W3- 3/09 Marketing management fundamentals W4- 3/16 Sales management and revenue generation W5- 3/23 Sales-Marketing alignment and CRM systems W6- 3/30 Project management principles W7- 4/06 National Holiday W8- 4/13 Project leadership and risk management W9- 4/20 Mid-term Exam. W10 4/27 Supply chain management fundamentals W11 5/04 Logistics and operations management W12 5/11 Global supply chain risk and ethics W13 5/18 Cross-functional decision making W14 5/25 Data-driven management and analytics W15 6/01 Leadership and Organizational Integration W16 6/08 Adv.& DisAdv. 0f A.I. in business management W17 6/15 Future trends of A.I. in business management W18 6/22 Final Exam.

Evaluation and grading policy Students will engage in team and individual presentations, contributing 30% to the midterm and 40% to the final exam. The remaining 30% of the overall grade will be determined by class attendance.

Materials All right reserved. Do not reproduce without permission.

Foreign-language textbooks:Yes
1) Business in Action (Bovee/Thill) 2) Understanding Management (Daft)

The access to curricular consultation Catherine W. Kuo, Ph.D. (ckuo66ntut@ntut.edu.tw)

Expanding teaching and resources

The course corresponds to the SDGs SDG1：消除貧窮（No Poverty）
SDG2：消除飢餓（Zero Hunger）
SDG3：良好健康和福祉（Good Health and Well-being）
SDG4：優質教育（Quality Education）
SDG5：性別平等（Gender Equality）
SDG8：尊嚴就業與經濟發展（Decent Work and Economic Growth）
SDG9：產業創新與基礎設施（Industry, Innovation and Infrastructure）
SDG10：減少不平等（Reduced Inequalities）
SDG16：和平正義與有力的制度（Peace, Justice and Strong Institutions）
SDG17：夥伴關係（Partnerships for the Goals）

Does the course incorporate AI ● 使用生成式AI作為教學過程的輔助工具（Use generative AI tools as an aid to the teaching process）
● 簡單介紹AI的基本概念（Briefly introduce the basic concept of AI）

Note
　

Instructor	Catherine W. Kuo
Email	ckuo66ntut@ntut.edu.tw
Last Updated	2025-12-20 15:13:41
Course Objective	This course, Integrated and Cross-Functional Management, provides an integrated overview of core business management functions, including marketing management, sales management, project management, supply chain management, and logistics management. The course emphasizes cross-functional coordination, managerial decision-making, and leadership skills necessary for effective organizational performance. Students will learn why integration is critical in competitive business environments. Real-world examples will demonstrate the consequences of poor coordination. Students develop analytical and practical competencies through case studies, applied exercises, and a team-based capstone project.
Course Schedule	W1- 2/23 Introduction of Integrated & cross-functional Management W2- 3/02 Business strategy and value creation W3- 3/09 Marketing management fundamentals W4- 3/16 Sales management and revenue generation W5- 3/23 Sales-Marketing alignment and CRM systems W6- 3/30 Project management principles W7- 4/06 National Holiday W8- 4/13 Project leadership and risk management W9- 4/20 Mid-term Exam. W10 4/27 Supply chain management fundamentals W11 5/04 Logistics and operations management W12 5/11 Global supply chain risk and ethics W13 5/18 Cross-functional decision making W14 5/25 Data-driven management and analytics W15 6/01 Leadership and Organizational Integration W16 6/08 Adv.& DisAdv. 0f A.I. in business management W17 6/15 Future trends of A.I. in business management W18 6/22 Final Exam.
Evaluation and grading policy	Students will engage in team and individual presentations, contributing 30% to the midterm and 40% to the final exam. The remaining 30% of the overall grade will be determined by class attendance.
Materials	All right reserved. Do not reproduce without permission. Foreign-language textbooks:Yes 1) Business in Action (Bovee/Thill) 2) Understanding Management (Daft)
The access to curricular consultation	Catherine W. Kuo, Ph.D. (ckuo66ntut@ntut.edu.tw)
Expanding teaching and resources
The course corresponds to the SDGs	SDG1：消除貧窮（No Poverty） SDG2：消除飢餓（Zero Hunger） SDG3：良好健康和福祉（Good Health and Well-being） SDG4：優質教育（Quality Education） SDG5：性別平等（Gender Equality） SDG8：尊嚴就業與經濟發展（Decent Work and Economic Growth） SDG9：產業創新與基礎設施（Industry, Innovation and Infrastructure） SDG10：減少不平等（Reduced Inequalities） SDG16：和平正義與有力的制度（Peace, Justice and Strong Institutions） SDG17：夥伴關係（Partnerships for the Goals）
Does the course incorporate AI	● 使用生成式AI作為教學過程的輔助工具（Use generative AI tools as an aid to the teaching process） ● 簡單介紹AI的基本概念（Briefly introduce the basic concept of AI）
Note