Course Syllabus

Course Information：

Year-Semester	Course Number	Course Name	Phase	Credits	Hours	Required/Elective	Instructor	Class	Student NO.	Withdraw	Note
Fall Semester Year 2025	349391	Industry Analysis	1	3.0	3	★	Yang-Ming Feng SU WEI-HAO	GIEM	77	0

Course Plan：

Instructor	Yang-Ming Feng
Email	yang60429@ydu.edu.tw
Last Updated	2025-09-02 17:46:06
Course Objective	本課程探討企業管理之基本課題，除了作業面外，也包含管理策略面藉由案例分析與趨勢分析針對不同產業進行個案討論。 This course discusses the basic issues of enterprise management, in addition to the operation aspect, it also includes the management strategy aspect. Through case analysis and trend analysis, case discussions are conducted for different industries.
Course Schedule	01 課程介紹 教學計畫表概說與課程安排交換意見 introduction Outline of teaching Planner 02 產業概論 General Introduction of Industry 03 台灣產業變遷史 Taiwan's industrial change history 04 產業組織與五力分析 Industry Organization and Five Forces Analysis 05 市場空間 Market Space 06 產業生態 Industrial Ecology 07 產業標準 Industrial Standard 08 產業標準 Value System 09 期中考 Middle Examination 10 產業群落 Industrial Community 11 產品競爭分析 Product competition analysis 12 產業與區位產業聚落及全球產業 Industry Life Cycle Industry Cluster and Global Industry 13 產業生命週期 Industry Life Cycle 14 市場空間的演化 Evolution of Market Space 15 產業轉型與群落演化 Industry Transformation and Evolution of Industrial Community 16 動態競爭 Dynamic Competition 17 價值網與競合關係 Value Net and Competition/Cooperation 18 期末考 Final Examination
Evaluation and grading policy	期中考40% 期末報告40% 口頭報告20%
Materials	All right reserved. Do not reproduce without permission. Foreign-language textbooks:No 鍾憲瑞(2018)，產業分析精論:多元觀點與策略思維，新北前程文化
The access to curricular consultation	可以用email或line討論
Expanding teaching and resources
The course corresponds to the SDGs	SDG4：優質教育（Quality Education） SDG9：產業創新與基礎設施（Industry, Innovation and Infrastructure）
Does the course incorporate AI	● 無（None）
Note