Course Syllabus

Course Information：

Year-Semester	Course Number	Course Name	Phase	Credits	Hours	Required/Elective	Instructor	Class	Student NO.	Withdraw	Note
Fall Semester Year 2026	363971	Research Methods	1	3.0	3	▲	Liu Shih Wen	GBM	69	0

Course Plan：

Instructor

Liu Shih Wen　Office Hours

swenliu@ntut.edu.tw

Last Updated

2026-09-03 09:46:29

Course Objective

主要內容包含：企業研究的本質、研究流程、研究問題與假設、文獻評論、資料收集、操作性定義、測量、理論架構模型化、研究設計、量化與質化研究、個案研究法、資料分析與解釋、研究報告撰寫。
The course mainly discusses concepts of business research methods. The contents will include following topics：（1）the nature of business research, （2）elements of research and research process, （3）research problem and hypothesis,（4）literature review, （5）research design, （6）research proposal, （7）case study, （8）analysis and the interpretation of data, （9）quantitative and qualitative research,(10) research report.

Course Schedule
(Week 1-16)

Week 1 Understanding Research
Week 2 Dealing with practical issues
Week 3 Research paradigm & designs
Week 4 Literature review
Week 5 Research proposal
Week 6~8 Statistics Review 
Week 9 Midterm
Week 10 Regression Analysis
Week 11 Experimental Design
Week 12 Collecting data for statistical analysis
Week 13 Writing your dissertation or thesis
Week 14 Publishing your research
Week 15~16 Group Presentations

Flexible Learning
(Week 17-18)

Category	● 學生分組實作及討論(Student group practice and discussion) ● 參與課程相關作業、作品、實驗、田野調查(Participation in course-related assignments, works, experiments, or field research)
Content	Encourage students to conduct a comprehensive review and discussion of the content covered across the 16 lessons, fostering mutual learning through active peer interaction.
Hours	3
Learning Outcomes	Report
Assessment Percentage	5%

Evaluation and grading policy

20% Participation
40% Midterm
40% Final

Materials

All right reserved. Do not reproduce without permission.

Foreign-language textbooks:Yes

“Business Research: A Practical Guide for Students”  5th Edition.
Authors: Jill Collins, Roger Hussey.

The access to curricular consultation

Please email to the instructor.

Expanding teaching and resources

● 參與式創新教學 (Participatory & Innovative Teaching)
強調學生參與與產出，導入翻轉、PBL/專題、設計思考或遊戲化等策略。
Emphasizes student engagement and outcomes by adopting strategies such as Flipped Classroom, PBL (Problem/Project- Based Learning), Design Thinking, or Gamification.
● 數位科技融入 (Digital Technology Integration)
運用生成式AI、VR/AR、IoT、IRS等新興科技輔助教學與評量。
Utilizes emerging technologies such as Generative AI, VR/AR, IoT, and IRS (Interactive Response Systems) to facilitate teaching and assessment.

The course corresponds to the SDGs

SDG1：消除貧窮（No Poverty）

Does the course incorporate AI

● 使用生成式AI作為教學過程的輔助工具（Use generative AI tools as an aid to the teaching process）
● 簡單介紹AI的基本概念（Briefly introduce the basic concept of AI）

Note