Course Syllabus

Course Information：

Year-Semester	Course Number	Course Name	Phase	Credits	Hours	Required/Elective	Instructor	Class	Student NO.	Withdraw	Note
Fall Semester Year 2026	362087	Cultural Collections' Application	1	2.0	2	▲	Ya-Hsuan Wang	4CVD3	38	0

Course Plan：

Instructor	Ya-Hsuan Wang　Office Hours
Email	musechelsea@gmail.com
Last Updated	2026-06-07 21:34:11
Course Objective	This course explores how cultural heritage is understood, applied, and interpreted in contemporary contexts. Starting from museums and large-scale digital archives, students progressively examine the evolving roles of cultural heritage in museums and the cultural industries, and investigate the practical mechanisms of heritage value-added applications. Topics include the formation and functions of digital archives, diverse value-added typologies with case analyses, an introductory overview of image and brand licensing, and ethical and institutional considerations in heritage value creation. Through case discussions, workshops, and a field visit, students will develop culturally grounded and feasible proposals for heritage value-added projects — building the analytical understanding, strategic thinking, and practical judgment required of future cultural professionals.
Course Schedule	Week 1 9/11 Course Introduction: Cultural Heritage in the Digital Age Week 2 9/18 Formation and Functions of Digital Archives : Collections, Digitization, and Databases Week 3 9/25 Holiday Week 4 10/2 From Digital Archives to Value-Added Thinking: Interpretation, Context, and Selection Week 5 10/9 Holiday Week 6 10/16 Field Trip: Museum / Cultural Institution Visit — ★ Off-campus; details TBA Week 7 10/23 Midterm Group Presentation Week 8 10/30 Value-Added Typologies (I): Museum Image and Brand Licensing: Concepts and Overview Week 9 11/6 Value-Added Typologies (II): Education, Community Engagement, and Social Issues Week 10 11/13 Value-Added Typologies (III): Exhibition Extension and Narrative Design Week 11 11/20 Value-Added Typologies (IV): Cultural Creative Products and Brand Collaboration Week 12 11/27 Museum Brand Value: Identity, Collaboration, and Strategic Positioning Week 13 12/4 Cultural Ethics in Heritage Value Creation: Ownership, Representation, and Responsibility Week 14 12/11 Workshop: Value-Added Strategy Design Week 15 12/18 Final Group Presentation and Peer Review Session Week 16 12/25 Holiday
Evaluation and grading policy	Attendance & Participation 20% Including field trip attendance In-class Activities & Short Responses 20% Workshops, discussions Midterm Group Presentation 30% Final Group Presentation 30%
Materials	All right reserved. Do not reproduce without permission. Foreign-language textbooks:Yes 洪孟啟（2022）。從文化到文創：迎向數位、佈局全球的文化政策與文創產業。時報文化 仲曉玲等（2021）。文創20+，我們依然在路上！6條從英國到臺灣的探索路徑×6套實驗與實踐心法×6道真實的成長風景 Thriving in the Knowledge Age: New Business Models for Museums and Other Cultural Institutions John H. Falk & Beverly Sheppard（2006）
The access to curricular consultation	Student Independent Practice and Case Discussion Office Hours-Wednesday 10:00–15:00 / Thursday 16:00–18:00 Instructor contact- chelsea@mail.ntut.edu.tw
Expanding teaching and resources	● 數位科技融入 (Digital Technology Integration) 運用生成式AI、VR/AR、IoT、IRS等新興科技輔助教學與評量。 Utilizes emerging technologies such as Generative AI, VR/AR, IoT, and IRS (Interactive Response Systems) to facilitate teaching and assessment.
The course corresponds to the SDGs	SDG4：優質教育（Quality Education） SDG9：產業創新與基礎設施（Industry, Innovation and Infrastructure）
Does the course incorporate AI	● 鼓勵學生使用生成式AI工具（Encourage students to use generative AI tools）
Note	Week 17- Each student independently identifies and visits a museum or cultural institution to locate a cultural heritage value-added product , and conducts a focused case study on the selected item. Week 18 - Building on the Week 17 case study, each student writes an individual product review report (approx. 500 words) analysing the value-added strategy, cultural relevance, and effectiveness of the selected product. The report must be submitted on time via the course platform. Weeks 17-18 performance accounts for 10% of the In-class Activities & Short Responses component.