Course Syllabus

Course Information：

Year-Semester Course Number Course Name Phase Credits Hours Required/Elective Instructor Class Student NO. Withdraw Note

Fall Semester
Year 2025 357771 Decision and Big Data Analysis 1 3.0 3 ★ Ting, Hsiu-I
FANG-CHIH TIEN
Wu, Mu-en
LU, LIN-HUA
Tseng-Lung Huang
Ying, Kuo-Ching 上海EMBA 28 0 碩一

Year-Semester	Course Number	Course Name	Phase	Credits	Hours	Required/Elective	Instructor	Class	Student NO.	Withdraw	Note
Fall Semester Year 2025	357771	Decision and Big Data Analysis	1	3.0	3	★	Ting, Hsiu-I FANG-CHIH TIEN Wu, Mu-en LU, LIN-HUA Tseng-Lung Huang Ying, Kuo-Ching	上海EMBA	28	0	碩一

Course Plan：

Instructor Tseng-Lung Huang　Office Hours

Email blessing@ntut.edu.tw

Last Updated 2025-08-31 22:03:16

Course Objective 隨著雲端運算服務的廣為使用及網際網路服務的發展，如何處理與儲存大數據，並探勘有用的知識是企業成功關鍵。本課程內容包括決策理論之基本觀念、如何處理與分析大數據、以及如何更進一步從大數據分析連接在真實世界裡相關決策問題應用。 With the development of cloud computing services and internet services, the ability to store big data and transform into applicable knowledge is critical. This course includes an overview of the basic concepts of decision theory, and how to handle and process big data with applications on the real-world decision problems.

Course Schedule
(Week 1-16) 週次授課老師內容黃增隆當代數位行銷趨勢分析黃增隆商業數據分析案例黃增隆精準行銷企劃實務操作

Evaluation and grading policy 出席狀況 40% 課堂討論 30% 課堂報告 30%

Materials All right reserved. Do not reproduce without permission.

Foreign-language textbooks:No
所有教材來自相關個案與學術期刊.

The access to curricular consultation 同學可以透過email方式事前預約諮詢.
電子郵件: blessing@ntut.edu.tw

Expanding teaching and resources

The course corresponds to the SDGs SDG3：良好健康和福祉（Good Health and Well-being）
SDG8：尊嚴就業與經濟發展（Decent Work and Economic Growth）

Does the course incorporate AI ● 使用生成式AI作為教學過程的輔助工具（Use generative AI tools as an aid to the teaching process）
● 鼓勵學生使用生成式AI工具（Encourage students to use generative AI tools）

Note
依照學校規定

Instructor	Tseng-Lung Huang　Office Hours
Email	blessing@ntut.edu.tw
Last Updated	2025-08-31 22:03:16
Course Objective	隨著雲端運算服務的廣為使用及網際網路服務的發展，如何處理與儲存大數據，並探勘有用的知識是企業成功關鍵。本課程內容包括決策理論之基本觀念、如何處理與分析大數據、以及如何更進一步從大數據分析連接在真實世界裡相關決策問題應用。 With the development of cloud computing services and internet services, the ability to store big data and transform into applicable knowledge is critical. This course includes an overview of the basic concepts of decision theory, and how to handle and process big data with applications on the real-world decision problems.
Course Schedule (Week 1-16)	週次授課老師內容黃增隆當代數位行銷趨勢分析黃增隆商業數據分析案例黃增隆精準行銷企劃實務操作
Evaluation and grading policy	出席狀況 40% 課堂討論 30% 課堂報告 30%
Materials	All right reserved. Do not reproduce without permission. Foreign-language textbooks:No 所有教材來自相關個案與學術期刊.
The access to curricular consultation	同學可以透過email方式事前預約諮詢. 電子郵件: blessing@ntut.edu.tw
Expanding teaching and resources
The course corresponds to the SDGs	SDG3：良好健康和福祉（Good Health and Well-being） SDG8：尊嚴就業與經濟發展（Decent Work and Economic Growth）
Does the course incorporate AI	● 使用生成式AI作為教學過程的輔助工具（Use generative AI tools as an aid to the teaching process） ● 鼓勵學生使用生成式AI工具（Encourage students to use generative AI tools）
Note	依照學校規定