Course Syllabus

Course Information：

Year-Semester Course Number Course Name Phase Credits Hours Required/Elective Instructor Class Student NO. Withdraw Note

Fall Semester
Year 2025 351708 Advanced Management Practice and Integrated Management Case Studies 1 3.0 3 ▲ Ting, Hsiu-I
FANG-CHIH TIEN
Wu, Mu-en
LU, LIN-HUA
Tseng-Lung Huang
Ying, Kuo-Ching 上海EMBA 28 0 碩一必修

Year-Semester	Course Number	Course Name	Phase	Credits	Hours	Required/Elective	Instructor	Class	Student NO.	Withdraw	Note
Fall Semester Year 2025	351708	Advanced Management Practice and Integrated Management Case Studies	1	3.0	3	▲	Ting, Hsiu-I FANG-CHIH TIEN Wu, Mu-en LU, LIN-HUA Tseng-Lung Huang Ying, Kuo-Ching	上海EMBA	28	0	碩一必修

Course Plan：

Instructor Tseng-Lung Huang　Office Hours

Email blessing@ntut.edu.tw

Last Updated 2025-08-31 22:06:30

Course Objective 本課程主要在介紹高階管理的理論與實務。將透過學校老師與企業高階管理者與學生一起探討當前管理重要議題。本課程以哈佛個案教學方法進行，在每個個案討論當中，同時由行銷管理、財務管理、科技管理、生產管理領域老師教授。可以讓學生在學管理工功能之外，還可以學習這些管理功能的整合，學期末並有分組個案競賽，促進團隊互動與學習。 This course focuses on the introduction and discussion of theories and practices of contemporary management topics. Besides university professors, renowned top manager will be invited to share the best practice experiences of the workplace in the lecture. The Integrated Management Case Studies would be taught by case methods from Havard Business School’s cases. Every case will be taught from Marketing, Financing, Technology Management, and Operation Management areas faculty. This course focus on the integration of management functions. The case contest will be hold on the final week to encourage team building and learning.

Course Schedule
(Week 1-16) 1. 智慧與數位行銷策略的內涵; 2. 智慧與數位行銷策略的案例; 3. 智慧與數位行銷策略應用於實際場域

Evaluation and grading policy 課堂參與35% 實作報告35% 同儕評分30%

Materials All right reserved. Do not reproduce without permission.

Foreign-language textbooks:No
課程教材來自國內外期刊

The access to curricular consultation 黃增隆老師的信箱:blessing@ntut.edu.tw

Expanding teaching and resources

The course corresponds to the SDGs SDG3：良好健康和福祉（Good Health and Well-being）

Does the course incorporate AI ● 鼓勵學生使用生成式AI工具（Encourage students to use generative AI tools）

Note
依照學校規定

Instructor	Tseng-Lung Huang　Office Hours
Email	blessing@ntut.edu.tw
Last Updated	2025-08-31 22:06:30
Course Objective	本課程主要在介紹高階管理的理論與實務。將透過學校老師與企業高階管理者與學生一起探討當前管理重要議題。本課程以哈佛個案教學方法進行，在每個個案討論當中，同時由行銷管理、財務管理、科技管理、生產管理領域老師教授。可以讓學生在學管理工功能之外，還可以學習這些管理功能的整合，學期末並有分組個案競賽，促進團隊互動與學習。 This course focuses on the introduction and discussion of theories and practices of contemporary management topics. Besides university professors, renowned top manager will be invited to share the best practice experiences of the workplace in the lecture. The Integrated Management Case Studies would be taught by case methods from Havard Business School’s cases. Every case will be taught from Marketing, Financing, Technology Management, and Operation Management areas faculty. This course focus on the integration of management functions. The case contest will be hold on the final week to encourage team building and learning.
Course Schedule (Week 1-16)	1. 智慧與數位行銷策略的內涵; 2. 智慧與數位行銷策略的案例; 3. 智慧與數位行銷策略應用於實際場域
Evaluation and grading policy	課堂參與35% 實作報告35% 同儕評分30%
Materials	All right reserved. Do not reproduce without permission. Foreign-language textbooks:No 課程教材來自國內外期刊
The access to curricular consultation	黃增隆老師的信箱:blessing@ntut.edu.tw
Expanding teaching and resources
The course corresponds to the SDGs	SDG3：良好健康和福祉（Good Health and Well-being）
Does the course incorporate AI	● 鼓勵學生使用生成式AI工具（Encourage students to use generative AI tools）
Note	依照學校規定