Course Syllabus

Course Information：

Year-Semester	Course Number	Course Name	Phase	Credits	Hours	Required/Elective	Instructor	Class	Student NO.	Withdraw	Note
Fall Semester Year 2025	349391	Industry Analysis	1	3.0	3	★	Yang-Ming Feng SU WEI-HAO	GIEM	77	0

Course Plan：

Instructor	SU WEI-HAO　Office Hours
Email	weihao.su@ntut.edu.tw
Last Updated	2025-05-26 13:10:13
Course Objective	本課程探討企業管理之基本課題，除了作業面外，也包含管理策略面。 This course discusses the fundamental issues regarding the business management. Both the operational and managerial levels are covered.
Course Schedule	WK#01 產業概論 (General Introduction of Industry) WK#02 產業分析與策略管理(一) (Industrial analysis in strategic management - 1) WK#03 產業分析與策略管理(二) (Industrial analysis in strategic management - 2) WK#04 產業組織與五力分析 (Industry Organization and Five Forces Analysis) WK#05 市場空間 (Market Space) WK#06 產業生態 (Industrial Ecology) WK#07 產業標準 (Industrial Standard) WK#08 產業標準 (Value System) WK#09 期中考 (Middle Exam) WK#10 產業群落 (Industrial Community) WK#11 產品競爭分析 (Product competition analysis) WK#12 產業與區位產業聚落及全球產業 (Industry Life Cycle Industry Cluster and Global Industry) WK#13 產業生命週期 (Industry Life Cycle) WK#14 市場空間的演化 (Evolution of Market Space) WK#15 產業轉型與群落演化 (Industry Transformation and Evolution of Industrial Community) WK#16 動態競爭 (Dynamic Competition) WK#17 價值網與競合關係 (Value Net and Competition/Cooperation) WK#18 期末考 (Final Exam)
Evaluation and grading policy	課堂參與與表現(30%) 期末團體報告(70)
Materials	All right reserved. Do not reproduce without permission. Foreign-language textbooks:No 鍾憲瑞(2018)，產業分析精論:多元觀點與策略思維，前程文化
The access to curricular consultation	e-mail :weihai.su@ntut.edu.tw line id:su-wh
Expanding teaching and resources
The course corresponds to the SDGs	SDG4：優質教育（Quality Education） SDG8：尊嚴就業與經濟發展（Decent Work and Economic Growth）
Does the course incorporate AI	● 使用生成式AI作為教學過程的輔助工具（Use generative AI tools as an aid to the teaching process） ● 鼓勵學生使用生成式AI工具（Encourage students to use generative AI tools）
Note	課程對應SDGs指標:8.就業與經濟成長 因應疫情發展，本學期教學及授課方式請依照學校網頁所公布之訊息為準： (https://oaa.ntut.edu.tw/p/404-1008-98622.php?Lang=zh-tw) 若授課方式改線上教學，則以google me作為線上教學用軟體，期中、期末報告以線上方式進行