Course Syllabus

Course Information：

Year-Semester	Course Number	Course Name	Phase	Credits	Hours	Required/Elective	Instructor	Class	Student NO.	Withdraw	Note
Fall Semester Year 2025	352281	Electronic Commerce	1	3.0	3	★	Honga Chen	4IFM3A	59	2

Course Plan：

Instructor	Honga Chen　Office Hours
Email	honga.chen@mail.ntut.edu.tw
Last Updated	2025-05-28 01:03:30
Course Objective	本課程旨在介紹和探討電子商務的基本概念、原理和實踐。學生將瞭解電子商務的發展背景、關鍵技術、商業模式和相關法律法規等方面的知識。課程內容包括電子商務的基礎概念、網站設計與開發、電子支付系統、網絡營銷、電子商務安全和隱私保護、供應鏈管理以及電子商務的社會和經濟影響等主題。透過案例分析和小組討論，學生將學習如何在電子商務環境中建立和管理成功的網上業務。此外，學生還將進行電商平台的實務操作，瞭解電子商務系統的建置和運營。同時，學生也將探討未來電子商務趨勢和創新。通過本課程的學習，學生將獲得在數字時代運營和成功利用電子商務的能力和知識。 This course aims to introduce and explore the fundamental concepts, principles, and practices of e-commerce. Students will gain an understanding of the development background, key technologies, business models, and relevant laws and regulations in e-commerce. The course covers topics such as the basics of e-commerce, website design and development, electronic payment systems, internet marketing, e-commerce security and privacy protection, supply chain management, and the social and economic impacts of e-commerce. Through case studies and group discussions, students will learn how to establish and manage successful online businesses in the e-commerce environment. Additionally, students will engage in practical exercises on e-commerce platforms to understand the setup and operation of e-commerce systems. Furthermore, students will explore future trends and innovations in e-commerce. By the end of this course, students will acquire the knowledge and skills to operate and leverage e-commerce effectively in the digital era.
Course Schedule	Week 1: 課程介紹 (Course Introduction) Week 2:電子商務基本概念與發展背景 (Fundamental concepts and development background of e-commerce) Week 3:電子商務的商業模式 (Business models in e-commerce) Week 4:網站設計與開發 (Website design and development) Week 5:電子支付系統 (Electronic payment systems) Week 6:網絡營銷與推廣 (Internet marketing and promotion) Week 7:電子商務安全與隱私保護 (E-commerce security and privacy protection) Week 8:供應鏈管理與物流 (Supply chain management and logistics) Week 9:期中考周 (midterm exam) Week 10:電子商務與社會影響 (E-commerce and its social impacts) Week 11:電子商務法律法規 (Legal regulations in e-commerce) Week 12:電子商務個案探討 (Case studies in e-commerce) Week 13:電商平台實務操作 (Practical operation of e-commerce platforms) Week 14:電子商務創新與趨勢 (E-commerce innovations and trends) Week 15:跨境電子商務 (Cross-border e-commerce) Week 16:電子商務市場分析與策略 (Market analysis and strategies in e-commerce) Week 17:電子商務數據分析與決策 (Data analytics and decision-making in e-commerce) Week 18:期末考周 (final exam)
Evaluation and grading policy	課程參與與出席率:占總成績10% 報告成績：占總成績30% 期中成績：占總成績30% 期末成績：占總成績30% Course Participation and Attendance: 10% of the total grade Report Grade: 30% of the total grade Midterm Exam Grade: 30% of the total grade Final Exam Grade: 30% of the total grade
Materials	All right reserved. Do not reproduce without permission. Foreign-language textbooks:No 參考書目 電子商務與網路行銷(第八版) 作者： 劉文良 出版社：碁峰 出版日期：2023/06/06 ISBN：9786263245013 規格：平裝 / 440頁 / 19 x 26 x 1.84 cm / 普通級 / 單色印刷 / 八版
The access to curricular consultation	email: honga.chen@ntut.edu.tw
Expanding teaching and resources
The course corresponds to the SDGs	SDG11：永續城市與社區（Sustainable Cities and Communities） SDG12：負責任的消費與生產（Responsible Consumption and Production）
Does the course incorporate AI	● 使用生成式AI作為教學過程的輔助工具（Use generative AI tools as an aid to the teaching process） ● 鼓勵學生使用生成式AI工具（Encourage students to use generative AI tools） ● 使用生成式AI進行課堂即時互動（Use generative AI for real-time classroom interaction）
Note	1.本課程將以北科i學園plus做為課程網頁，並於開學後選定課代設line群方便同學聯繫與討論。 2.如有加退選或課程問題請寄email給老師(honga.chen@ntut.edu.tw)。 3.因應疫情可能會調整授課方式、進度與評量方式。 4.若無法實體上課，採取學校的 Microsoft Teams（學號@cc.ntut.edu.tw）於原定上課時間遠距上課。