Course Syllabus

Course Information：

Year-Semester	Course Number	Course Name	Phase	Credits	Hours	Required/Elective	Instructor	Class	Student NO.	Withdraw	Note
Fall Semester Year 2026	365959	Strategic Management	1	3.0	3	★	LIN, YA-HUI	GBM IMBA GIFM CMGT	34	0	經管所、資財所、IMBA和管理博合開

Course Plan：

Instructor	LIN, YA-HUI　Office Hours
Email	yhvica@ntut.edu.tw
Last Updated	2026-08-06 16:24:43
Course Objective	策略管理主要是幫助高階管理階層作決策。一般而言，這門課為商學課程中的課程主要協助學員們具有整合能力。學員不只是在策略管理中應活學活用，也融合所學應用於管理決策中。此門課將幫助您學習、研讀個案和討論，這是此門課的目標。 1. 瞭解組織所處環境 2. 分析外部環境之時機和危機 3. 剖析內部組織之優劣勢 4. 探討企業不同層次之應對策略。 Strategic management deals with the decision making at the top management level. Traditionally, this course has been the capstone course in the business program and is taught at the last year of study so that students can integrate functional area knowledge into a coherent one. Students are expected not only to learn a body of knowledge on strategic management, but also to synthesize economics, accounting, and marketing as an aid top management level decisions. We will use a combination of readings, case studies, and lectures to achieve the goals of the course.
Course Schedule (Week 1-16)	Week 1: Course overview/What is Strategy?(I) Week 2: What is Strategy?(II) Week 3: External Analysis-Five forces model Week 4: Internal Analysis-VRIO framework & RBV Week 5: Internal Analysis-Dynamic capability Week 6: Case/Paper Discussion Week 7: Business-Level Strategy-Differentiation VS Low-Cost Week 8: Business-Level Strategy-Search New markets Week 9: Midterm Week10: Corporate Strategy- Horizontal Integration and Vertical Integration (I) Week11: Case/Paper Discussion Week12: Corporate Strategy- Horizontal Integration and Vertical Integration (II) Week13: Case/Paper Discussion Week14: Corporate Governance, Social Responsibility, and Ethics Week15: Final Presentation Week16: Final Presentation
Flexible Learning (Week 17-18)	Category ● 學生分組實作及討論(Student group practice and discussion) Content Week17: Final Report Revision Workshop Week18: Revised Final Report Submission and Course Reflection Hours 6 Learning Outcomes After revising the final report, students should be able to: 1 .Use feedback from the instructor and classmates to improve their Final reports. 2. Identify the strengths and weaknesses of their strategic analyses and explain what they changed and why. Assessment Percentage Final Report: 35% The final report will be evaluated based on the overall quality of the revised version, including the extent to which it appropriately addresses the feedback received and improves the depth of analysis, logical coherence, and feasibility of the strategic recommendations.
Evaluation and grading policy	1.Participation 25% 2.Case / Paper Discussion 20% 3. Final Presentation 35% 4. Homework or Assigment 20%
Materials	All right reserved. Do not reproduce without permission. Foreign-language textbooks:Yes Hill, C. W., Schilling, M. A. & Jones, G. R., “Strategic Management: An Integrated Approach: Theory”, 13th ed., McGraw-Hill Publisher Inc.
The access to curricular consultation	1.If students have any questions, students can ask directly during the class time 2.If students have any questions, students can make an appointment to discuss by e-mail (yhvica@ntut.edu.tw)．
Expanding teaching and resources	● 參與式創新教學 (Participatory & Innovative Teaching) 強調學生參與與產出，導入翻轉、PBL/專題、設計思考或遊戲化等策略。 Emphasizes student engagement and outcomes by adopting strategies such as Flipped Classroom, PBL (Problem/Project- Based Learning), Design Thinking, or Gamification.
The course corresponds to the SDGs	SDG8：尊嚴就業與經濟發展（Decent Work and Economic Growth） SDG12：負責任的消費與生產（Responsible Consumption and Production）
Does the course incorporate AI	● 使用生成式AI作為教學過程的輔助工具（Use generative AI tools as an aid to the teaching process）
Note	According to school regulations