Course Syllabus

Course Information：

Year-Semester Course Number Course Name Phase Credits Hours Required/Elective Instructor Class Student NO. Withdraw Note

Fall Semester
Year 2025 347306 Strategic Management 1 3.0 3 ▲ LIN, YA-HUI 4BM4 62 0 　

Year-Semester	Course Number	Course Name	Phase	Credits	Hours	Required/Elective	Instructor	Class	Student NO.	Withdraw	Note
Fall Semester Year 2025	347306	Strategic Management	1	3.0	3	▲	LIN, YA-HUI	4BM4	62	0

Course Plan：

Instructor LIN, YA-HUI　Office Hours

Email yhvica@ntut.edu.tw

Last Updated 2025-06-01 17:42:21

Course Objective 本課程在使學生瞭解策略管理的意義及其演進, 如何建立公司策略以增加之競爭力。課程主要內容包括：1.策略管理的意義, 2.企業內外在環境分析, 3.策略制定, 4.策略執行與評估, 5.事業階層策略, 6.公司策略, 7.購併。 The objective of the course is to establish a set of frameworks for the formulation and implementation of strategy. Topics of the course include SWOT, strategy formulation, strategy implementation, business-level strategy, corporate-level strategy, and merger & acquisition.

Course Schedule Week1: Introduction of the Course/What is Strategy?(I) Week2:What is Strategy?(II) Week3:Assessing Organizational Performance Week4:Evaluating the General Environment Week5:National Holiday Week6:Evaluating the Industry Environment Week7:Resource and Capability (I) Week8:Resource and Capability (II) Week9:Midterm Week10:Business-Level Strategy through "Generic Strategies"(I) Week11: Business-Level Strategy through "Generic Strategies"(II) Week12:Innovation strategies (I) Week13:Innovation strategies (II) Week14:Global strategies (I) Week15:Global strategies (II) Week16:Final Presentation Week17:Final Presentation Week18:Final exam

Evaluation and grading policy Class participation (Individual-based): 20% Assignment (Individual-based): 10% Short case study (Team-based):15% Presentation (Team-based): 30% Final exam (Individual-based): 25%

Materials All right reserved. Do not reproduce without permission.

Foreign-language textbooks:Yes
Open Textbook: Kennedy B. Reed, “Strategic Management”, 1st ed., Publisher: Virginia Tech Publishing.

The access to curricular consultation 1.If students have any questions, students can ask directly during the class time
2.If students have any questions, students can make an appointment to discuss by e-mail (yhvica@ntut.edu.tw)．

Expanding teaching and resources

The course corresponds to the SDGs SDG8：尊嚴就業與經濟發展（Decent Work and Economic Growth）
SDG12：負責任的消費與生產（Responsible Consumption and Production）

Does the course incorporate AI ● 使用生成式AI作為教學過程的輔助工具（Use generative AI tools as an aid to the teaching process）

Note
According to school regulations

Instructor	LIN, YA-HUI　Office Hours
Email	yhvica@ntut.edu.tw
Last Updated	2025-06-01 17:42:21
Course Objective	本課程在使學生瞭解策略管理的意義及其演進, 如何建立公司策略以增加之競爭力。課程主要內容包括：1.策略管理的意義, 2.企業內外在環境分析, 3.策略制定, 4.策略執行與評估, 5.事業階層策略, 6.公司策略, 7.購併。 The objective of the course is to establish a set of frameworks for the formulation and implementation of strategy. Topics of the course include SWOT, strategy formulation, strategy implementation, business-level strategy, corporate-level strategy, and merger & acquisition.
Course Schedule	Week1: Introduction of the Course/What is Strategy?(I) Week2:What is Strategy?(II) Week3:Assessing Organizational Performance Week4:Evaluating the General Environment Week5:National Holiday Week6:Evaluating the Industry Environment Week7:Resource and Capability (I) Week8:Resource and Capability (II) Week9:Midterm Week10:Business-Level Strategy through "Generic Strategies"(I) Week11: Business-Level Strategy through "Generic Strategies"(II) Week12:Innovation strategies (I) Week13:Innovation strategies (II) Week14:Global strategies (I) Week15:Global strategies (II) Week16:Final Presentation Week17:Final Presentation Week18:Final exam
Evaluation and grading policy	Class participation (Individual-based): 20% Assignment (Individual-based): 10% Short case study (Team-based):15% Presentation (Team-based): 30% Final exam (Individual-based): 25%
Materials	All right reserved. Do not reproduce without permission. Foreign-language textbooks:Yes Open Textbook: Kennedy B. Reed, “Strategic Management”, 1st ed., Publisher: Virginia Tech Publishing.
The access to curricular consultation	1.If students have any questions, students can ask directly during the class time 2.If students have any questions, students can make an appointment to discuss by e-mail (yhvica@ntut.edu.tw)．
Expanding teaching and resources
The course corresponds to the SDGs	SDG8：尊嚴就業與經濟發展（Decent Work and Economic Growth） SDG12：負責任的消費與生產（Responsible Consumption and Production）
Does the course incorporate AI	● 使用生成式AI作為教學過程的輔助工具（Use generative AI tools as an aid to the teaching process）
Note	According to school regulations