Course Syllabus

Course Information：

Year-Semester Course Number Course Name Phase Credits Hours Required/Elective Instructor Class Student NO. Withdraw Note

Spring Semester
Year 2025 345540 Industry Analysis 1 3.0 3 ★ LIN, YA-HUI 4BM3 47 0 　

Year-Semester	Course Number	Course Name	Phase	Credits	Hours	Required/Elective	Instructor	Class	Student NO.	Withdraw	Note
Spring Semester Year 2025	345540	Industry Analysis	1	3.0	3	★	LIN, YA-HUI	4BM3	47	0

Course Plan：

Instructor LIN, YA-HUI　Office Hours

Email yhvica@ntut.edu.tw

Last Updated 2024-12-17 09:34:54

Course Objective 本課程之要旨在於建構產業分析之思維架構及洞悉市場預測擴展之研究能力。課程中引用各種研究方法及預測手法並以個案探討方式配合。 The objective of this course is to construct the infrastructure of industry analysis and to build up the research capability. By introducing the methodologies and forecasting tools, the case study is implied in this class.

Course Schedule week1:課程說明 week2:產業分析概論-為什麼要學產業分析? week3:產業組織與五力分析(I) week4:產業組織與五力分析(II) week5:市場空間-新產業出現 week6:市場空間-產業疆界突破 week7:春假 week8:個案討論 week9: 期中考週 week10:產業標準(I)-產業標準戰 week11:產業標準(II)-贏者通吃 week12:產業聚落及全球產業-產業聚落 week13:產業聚落及全球產業(II)-國家競爭優勢 week14:技術S型曲線 week15:個案討論 week16:期末報告 week17:期末報告 week18: 期末考週

Evaluation and grading policy 平時成績40% (課堂參與:25%；時事報告:15%) 期中:25% 分組(期末)報告(35%)

Materials All right reserved. Do not reproduce without permission.

Foreign-language textbooks:No
1.鍾憲瑞，產業分析精論:多元觀點與策略思維，第2版，前程文化，2013年5月 2.朱延智，圖解產業分析，第2版，五南出版社，2019年9月 3.Cases study

The access to curricular consultation 1.課程上課時間，同學有問題可以直接詢問
2.可以透過e-mail與老師約時間討論
3.第17周與18周可以透過課程群組討論或詢問相關問題

The course corresponds to the SDGs SDG9：產業創新與基礎設施（Industry, Innovation and Infrastructure）

Does the course incorporate AI

Note
1. 根據學校規定
2.第17周與18周透過teams上課

Instructor	LIN, YA-HUI　Office Hours
Email	yhvica@ntut.edu.tw
Last Updated	2024-12-17 09:34:54
Course Objective	本課程之要旨在於建構產業分析之思維架構及洞悉市場預測擴展之研究能力。課程中引用各種研究方法及預測手法並以個案探討方式配合。 The objective of this course is to construct the infrastructure of industry analysis and to build up the research capability. By introducing the methodologies and forecasting tools, the case study is implied in this class.
Course Schedule	week1:課程說明 week2:產業分析概論-為什麼要學產業分析? week3:產業組織與五力分析(I) week4:產業組織與五力分析(II) week5:市場空間-新產業出現 week6:市場空間-產業疆界突破 week7:春假 week8:個案討論 week9: 期中考週 week10:產業標準(I)-產業標準戰 week11:產業標準(II)-贏者通吃 week12:產業聚落及全球產業-產業聚落 week13:產業聚落及全球產業(II)-國家競爭優勢 week14:技術S型曲線 week15:個案討論 week16:期末報告 week17:期末報告 week18: 期末考週
Evaluation and grading policy	平時成績40% (課堂參與:25%；時事報告:15%) 期中:25% 分組(期末)報告(35%)
Materials	All right reserved. Do not reproduce without permission. Foreign-language textbooks:No 1.鍾憲瑞，產業分析精論:多元觀點與策略思維，第2版，前程文化，2013年5月 2.朱延智，圖解產業分析，第2版，五南出版社，2019年9月 3.Cases study
The access to curricular consultation	1.課程上課時間，同學有問題可以直接詢問 2.可以透過e-mail與老師約時間討論 3.第17周與18周可以透過課程群組討論或詢問相關問題
The course corresponds to the SDGs	SDG9：產業創新與基礎設施（Industry, Innovation and Infrastructure）
Does the course incorporate AI
Note	1. 根據學校規定 2.第17周與18周透過teams上課