Course Syllabus

Course Information：

Year-Semester Course Number Course Name Phase Credits Hours Required/Elective Instructor Class Student NO. Withdraw Note

Spring Semester
Year 2026 359812 Internet entrepreneurial management 1 3.0 3 ★ YIN, CHIN-CHING GIEM 34 0 　

Year-Semester	Course Number	Course Name	Phase	Credits	Hours	Required/Elective	Instructor	Class	Student NO.	Withdraw	Note
Spring Semester Year 2026	359812	Internet entrepreneurial management	1	3.0	3	★	YIN, CHIN-CHING	GIEM	34	0

Course Plan：

Instructor YIN, CHIN-CHING　Office Hours

Email yinchinching@ntut.edu.tw

Last Updated 2026-03-06 13:22:31

Course Objective With the development of internet technology, vigorous internet entrepreneurship has challenged traditional physical stores and provided huge opportunities in the modern business environment. new digital technologies and mobile devices do not only change our lives but also change consumers' behavior and communication channels. This course combines innovation and entrepreneurship with the business environment in the digital age, including business strategy, innovative thinking, and entrepreneurship. This course will introduce online entrepreneurship concepts, approaches, and practices. learning objectives mainly include: 1. Identify the online business opportunities in digital times. 2. Understand innovative concepts and business models. 3. Discuss online business operations and marketing. 4. Learn to write an online business plan. 5. Prepare to participate in entrepreneurship competitions.

Course Schedule Week | Course Content Week 1 | Peace Memorial Day Holiday Week 2 | Course Introduction Week 3 | Entrepreneurship and Entrepreneurial Spirit Week 4 | Business Opportunities in the Digital Era I Week 5 | Business Opportunities in the Digital Era II Week 6 | Children’s Day Holiday Week 7 | Go-to-market (GTM) Strategy Week 8 | Innovative Thinking and Business Model Week 9 | Midterm Exam Week 10 | Labor Day Holiday Week 11 | Industry Analysis Week 12 | Social Media Marketing Week 13 | Generative AI in Marketing Week 14 | Business Model Redesign Week 15 | Entrepreneurial Marketing Strategy Week 16 | Business Plan Writing Week 17 | Dragon Boat Festival Holiday Week 18 | Final Report

Evaluation and grading policy 1. Attendance & Class Participation: 30% 2. Midterm Exam: 30% 3. Final Report: 40%

Materials All right reserved. Do not reproduce without permission.

Foreign-language textbooks:No
1. Dolbec, Pierre-Yann. (2021). Digital Marketing Strategy. Open Textbook Library. 網址：https://open.umn.edu/opentextbooks/textbooks/1148 2. Dolbec, P.-Y. (2021). Digital marketing strategy. Open Textbook Library. 網址：https://open.umn.edu/opentextbooks/textbooks/1148

The access to curricular consultation Email, Office Hours, Microsoft Teams, and i-School Plus

Expanding teaching and resources ● 數位教材資源應用 (Application of Digital Resources)
採用影音多媒體或具開放授權之資源（如OCW、開放教科書）作為主要或輔助教材。
Adopts multimedia or open-licensed resources (e.g., OCW, Open Textbooks) as primary or supplementary teaching materials.
● 數位科技融入 (Digital Technology Integration)
運用生成式AI、VR/AR、IoT、IRS等新興科技輔助教學與評量。
Utilizes emerging technologies such as Generative AI, VR/AR, IoT, and IRS (Interactive Response Systems) to facilitate teaching and assessment.

The course corresponds to the SDGs SDG4：優質教育（Quality Education）
SDG8：尊嚴就業與經濟發展（Decent Work and Economic Growth）
SDG12：負責任的消費與生產（Responsible Consumption and Production）

Does the course incorporate AI ● 使用生成式AI作為教學過程的輔助工具（Use generative AI tools as an aid to the teaching process）
● 鼓勵學生使用生成式AI工具（Encourage students to use generative AI tools）

Note
　

Instructor	YIN, CHIN-CHING　Office Hours
Email	yinchinching@ntut.edu.tw
Last Updated	2026-03-06 13:22:31
Course Objective	With the development of internet technology, vigorous internet entrepreneurship has challenged traditional physical stores and provided huge opportunities in the modern business environment. new digital technologies and mobile devices do not only change our lives but also change consumers' behavior and communication channels. This course combines innovation and entrepreneurship with the business environment in the digital age, including business strategy, innovative thinking, and entrepreneurship. This course will introduce online entrepreneurship concepts, approaches, and practices. learning objectives mainly include: 1. Identify the online business opportunities in digital times. 2. Understand innovative concepts and business models. 3. Discuss online business operations and marketing. 4. Learn to write an online business plan. 5. Prepare to participate in entrepreneurship competitions.
Course Schedule	Week \| Course Content Week 1 \| Peace Memorial Day Holiday Week 2 \| Course Introduction Week 3 \| Entrepreneurship and Entrepreneurial Spirit Week 4 \| Business Opportunities in the Digital Era I Week 5 \| Business Opportunities in the Digital Era II Week 6 \| Children’s Day Holiday Week 7 \| Go-to-market (GTM) Strategy Week 8 \| Innovative Thinking and Business Model Week 9 \| Midterm Exam Week 10 \| Labor Day Holiday Week 11 \| Industry Analysis Week 12 \| Social Media Marketing Week 13 \| Generative AI in Marketing Week 14 \| Business Model Redesign Week 15 \| Entrepreneurial Marketing Strategy Week 16 \| Business Plan Writing Week 17 \| Dragon Boat Festival Holiday Week 18 \| Final Report
Evaluation and grading policy	1. Attendance & Class Participation: 30% 2. Midterm Exam: 30% 3. Final Report: 40%
Materials	All right reserved. Do not reproduce without permission. Foreign-language textbooks:No 1. Dolbec, Pierre-Yann. (2021). Digital Marketing Strategy. Open Textbook Library. 網址：https://open.umn.edu/opentextbooks/textbooks/1148 2. Dolbec, P.-Y. (2021). Digital marketing strategy. Open Textbook Library. 網址：https://open.umn.edu/opentextbooks/textbooks/1148
The access to curricular consultation	Email, Office Hours, Microsoft Teams, and i-School Plus
Expanding teaching and resources	● 數位教材資源應用 (Application of Digital Resources) 採用影音多媒體或具開放授權之資源（如OCW、開放教科書）作為主要或輔助教材。 Adopts multimedia or open-licensed resources (e.g., OCW, Open Textbooks) as primary or supplementary teaching materials. ● 數位科技融入 (Digital Technology Integration) 運用生成式AI、VR/AR、IoT、IRS等新興科技輔助教學與評量。 Utilizes emerging technologies such as Generative AI, VR/AR, IoT, and IRS (Interactive Response Systems) to facilitate teaching and assessment.
The course corresponds to the SDGs	SDG4：優質教育（Quality Education） SDG8：尊嚴就業與經濟發展（Decent Work and Economic Growth） SDG12：負責任的消費與生產（Responsible Consumption and Production）
Does the course incorporate AI	● 使用生成式AI作為教學過程的輔助工具（Use generative AI tools as an aid to the teaching process） ● 鼓勵學生使用生成式AI工具（Encourage students to use generative AI tools）
Note