Course Syllabus

Course Information：

Year-Semester Course Number Course Name Phase Credits Hours Required/Elective Instructor Class Student NO. Withdraw Note

Spring Semester
Year 2026 359812 Internet entrepreneurial management 1 3.0 3 ★ YIN, CHIN-CHING GIEM 26 0 　

Year-Semester	Course Number	Course Name	Phase	Credits	Hours	Required/Elective	Instructor	Class	Student NO.	Withdraw	Note
Spring Semester Year 2026	359812	Internet entrepreneurial management	1	3.0	3	★	YIN, CHIN-CHING	GIEM	26	0

Course Plan：

Instructor YIN, CHIN-CHING　Office Hours

Email yinchinching@ntut.edu.tw

Last Updated 2025-12-17 18:51:27

Course Objective With the development of internet technology, vigorous internet entrepreneurship has challenged traditional physical stores and provided huge opportunities in the modern business environment. new digital technologies and mobile devices do not only change our lives but also change consumers' behavior and communication channels. This course combines innovation and entrepreneurship with the business environment in the digital age, including business strategy, innovative thinking, and entrepreneurship. This course will introduce online entrepreneurship concepts, approaches, and practices. learning objectives mainly include: 1. Identify the online business opportunities in digital times. 2. Understand innovative concepts and business models. 3. Discuss online business operations and marketing. 4. Learn to write an online business plan. 5. Prepare to participate in entrepreneurship competitions.

Course Schedule Week 1: Peace Memorial Day Make-up Holiday Week 2: Introduction to Digital Entrepreneurship Week 3: Online Market Opportunities Week 4: Startup Idea Evaluation Week 5: Innovation and Problem Solving Week 6: Children’s Day Make-up Holiday Week 7: Digital Business Models Week 8: Revenue and Competitive Strategy Week 9: Midterm Exam Week 10: Labor Day Holiday Week 11: Online Operations and Team Management Week 12: Customer Analysis and User Needs Week 13: Online Customer Engagement Week 14: Digital Marketing Strategy Week 15: Online Business Plan Development Week 16: Go-to-Market Strategy and Pitching Week 17: Dragon Boat Festival Holiday Week 18: Final Report

Evaluation and grading policy 1. Attendance & Class Participation: 20% 2. Case Study Presentation: 20% 3. Midterm Exam: 30% 4. Final Report: 30%

Materials All right reserved. Do not reproduce without permission.

Foreign-language textbooks:No
The reference book is not required.

The access to curricular consultation Email, Office Hours, Microsoft Teams, and i-School Plus

The course corresponds to the SDGs SDG4：優質教育（Quality Education）

Does the course incorporate AI ● 使用生成式AI作為教學過程的輔助工具（Use generative AI tools as an aid to the teaching process）
● 鼓勵學生使用生成式AI工具（Encourage students to use generative AI tools）

Note
　

Instructor	YIN, CHIN-CHING　Office Hours
Email	yinchinching@ntut.edu.tw
Last Updated	2025-12-17 18:51:27
Course Objective	With the development of internet technology, vigorous internet entrepreneurship has challenged traditional physical stores and provided huge opportunities in the modern business environment. new digital technologies and mobile devices do not only change our lives but also change consumers' behavior and communication channels. This course combines innovation and entrepreneurship with the business environment in the digital age, including business strategy, innovative thinking, and entrepreneurship. This course will introduce online entrepreneurship concepts, approaches, and practices. learning objectives mainly include: 1. Identify the online business opportunities in digital times. 2. Understand innovative concepts and business models. 3. Discuss online business operations and marketing. 4. Learn to write an online business plan. 5. Prepare to participate in entrepreneurship competitions.
Course Schedule	Week 1: Peace Memorial Day Make-up Holiday Week 2: Introduction to Digital Entrepreneurship Week 3: Online Market Opportunities Week 4: Startup Idea Evaluation Week 5: Innovation and Problem Solving Week 6: Children’s Day Make-up Holiday Week 7: Digital Business Models Week 8: Revenue and Competitive Strategy Week 9: Midterm Exam Week 10: Labor Day Holiday Week 11: Online Operations and Team Management Week 12: Customer Analysis and User Needs Week 13: Online Customer Engagement Week 14: Digital Marketing Strategy Week 15: Online Business Plan Development Week 16: Go-to-Market Strategy and Pitching Week 17: Dragon Boat Festival Holiday Week 18: Final Report
Evaluation and grading policy	1. Attendance & Class Participation: 20% 2. Case Study Presentation: 20% 3. Midterm Exam: 30% 4. Final Report: 30%
Materials	All right reserved. Do not reproduce without permission. Foreign-language textbooks:No The reference book is not required.
The access to curricular consultation	Email, Office Hours, Microsoft Teams, and i-School Plus
The course corresponds to the SDGs	SDG4：優質教育（Quality Education）
Does the course incorporate AI	● 使用生成式AI作為教學過程的輔助工具（Use generative AI tools as an aid to the teaching process） ● 鼓勵學生使用生成式AI工具（Encourage students to use generative AI tools）
Note