Course Syllabus

Course Information：

Year-Semester Course Number Course Name Phase Credits Hours Required/Elective Instructor Class Student NO. Withdraw Note

Spring Semester
Year 2026 355079 Internet entrepreneurial management 1 3.0 3 ★ YIN, CHIN-CHING 4IEM2A
4IEM2B 20 0 工管二甲乙合開

Year-Semester	Course Number	Course Name	Phase	Credits	Hours	Required/Elective	Instructor	Class	Student NO.	Withdraw	Note
Spring Semester Year 2026	355079	Internet entrepreneurial management	1	3.0	3	★	YIN, CHIN-CHING	4IEM2A 4IEM2B	20	0	工管二甲乙合開

Course Plan：

Instructor YIN, CHIN-CHING　Office Hours

Email yinchinching@ntut.edu.tw

Last Updated 2025-12-17 18:40:02

Course Objective 隨著網際網路的盛行，電子商務迅速地蓬勃發展，使得傳統的商店與行銷環境受到衝擊。資訊科技改變了消費習慣與行銷通路，電子商務的效應已經開始影響商業活動的每個層面，從新產品的開發、銷售、到售後服務均受影響，為企業帶來了無限商機。根據資策會的報告顯示，網際購物市場目前正進入高成長期。網際網路的消費觀念逐漸普及，消費者端的網路交易市集，亦成為未來重要的網路商機。不僅B2C市場（企業對消費者）極具潛力，網友個體戶的開店創業風潮（C2C）更是在蓬勃發中。面對網路商業的來臨，有著大量的網路商業的人才需求。只要有正確的網路商業經營獲利模式，網路是一個可以賺到大錢的管道，尤其低門檻、低成本的網路拍賣場更是最佳踏板。本課程講授網路創業及網路商業的必要實務經營能力，讓同學在本課程裡學得如何快速的以最少成本來DIY速成個人事業及就業的能力。 Following the widespread adoption of the internet, the rapid development of e-commerce has had a profound impact on traditional brick-and-mortar stores and the broader marketing landscape. Information Technology has not only changed our lives but also altered consumers' behavior and marketing channels. The e-commerce effect has already begun to permeate every stratum of business activities, including the development, marketing, and after-sales service of new products, bringing industries infinite business opportunities. According to the Institute for Information Industry's reports, the internet shopping market is entering a high-growth period, presenting numerous opportunities to establish a new internet-based enterprise. This course will teach you about internet entrepreneurial management.

Course Schedule Week 1: Peace Memorial Day make-up holiday Week 2: Course Introduction & Entrepreneurship concept Week 3: Entrepreneurial team I Week 4: Entrepreneurial team II Week 5: Financial management Week 6: Children’s Day make-up holiday Week 7: Business opportunities in digital times I Week 8: Business opportunities in digital times II Week 9: Midterm exam Week 10: Labor Day holiday Week 11: Innovative thinking Week 12: Business models I Week 13: Business models II Week 10: Entrepreneurship marketing tactics I Week 11: Entrepreneurship marketing tactics II Week 16: Prepare a business plan Week 17: Dragon Boat Festival holiday Week 18: Final report

Evaluation and grading policy 1. Attendance & Class Participation: 20% 2. Case Study Presentation: 20% 3. Midterm Exam: 30% 4. Final Report: 30%

Materials All right reserved. Do not reproduce without permission.

Foreign-language textbooks:No
The reference book is not required.

The access to curricular consultation Email, Office Hours, Microsoft Teams, and i-School Plus

The course corresponds to the SDGs SDG4：優質教育（Quality Education）

Does the course incorporate AI ● 使用生成式AI作為教學過程的輔助工具（Use generative AI tools as an aid to the teaching process）
● 鼓勵學生使用生成式AI工具（Encourage students to use generative AI tools）

Note
選課同學需要具備能進行簡單溝通的中文和英文能力。
Students enrolling in this course are required to have a basic understanding of both Chinese and English communication skills.

Instructor	YIN, CHIN-CHING　Office Hours
Email	yinchinching@ntut.edu.tw
Last Updated	2025-12-17 18:40:02
Course Objective	隨著網際網路的盛行，電子商務迅速地蓬勃發展，使得傳統的商店與行銷環境受到衝擊。資訊科技改變了消費習慣與行銷通路，電子商務的效應已經開始影響商業活動的每個層面，從新產品的開發、銷售、到售後服務均受影響，為企業帶來了無限商機。根據資策會的報告顯示，網際購物市場目前正進入高成長期。網際網路的消費觀念逐漸普及，消費者端的網路交易市集，亦成為未來重要的網路商機。不僅B2C市場（企業對消費者）極具潛力，網友個體戶的開店創業風潮（C2C）更是在蓬勃發中。面對網路商業的來臨，有著大量的網路商業的人才需求。只要有正確的網路商業經營獲利模式，網路是一個可以賺到大錢的管道，尤其低門檻、低成本的網路拍賣場更是最佳踏板。本課程講授網路創業及網路商業的必要實務經營能力，讓同學在本課程裡學得如何快速的以最少成本來DIY速成個人事業及就業的能力。 Following the widespread adoption of the internet, the rapid development of e-commerce has had a profound impact on traditional brick-and-mortar stores and the broader marketing landscape. Information Technology has not only changed our lives but also altered consumers' behavior and marketing channels. The e-commerce effect has already begun to permeate every stratum of business activities, including the development, marketing, and after-sales service of new products, bringing industries infinite business opportunities. According to the Institute for Information Industry's reports, the internet shopping market is entering a high-growth period, presenting numerous opportunities to establish a new internet-based enterprise. This course will teach you about internet entrepreneurial management.
Course Schedule	Week 1: Peace Memorial Day make-up holiday Week 2: Course Introduction & Entrepreneurship concept Week 3: Entrepreneurial team I Week 4: Entrepreneurial team II Week 5: Financial management Week 6: Children’s Day make-up holiday Week 7: Business opportunities in digital times I Week 8: Business opportunities in digital times II Week 9: Midterm exam Week 10: Labor Day holiday Week 11: Innovative thinking Week 12: Business models I Week 13: Business models II Week 10: Entrepreneurship marketing tactics I Week 11: Entrepreneurship marketing tactics II Week 16: Prepare a business plan Week 17: Dragon Boat Festival holiday Week 18: Final report
Evaluation and grading policy	1. Attendance & Class Participation: 20% 2. Case Study Presentation: 20% 3. Midterm Exam: 30% 4. Final Report: 30%
Materials	All right reserved. Do not reproduce without permission. Foreign-language textbooks:No The reference book is not required.
The access to curricular consultation	Email, Office Hours, Microsoft Teams, and i-School Plus
The course corresponds to the SDGs	SDG4：優質教育（Quality Education）
Does the course incorporate AI	● 使用生成式AI作為教學過程的輔助工具（Use generative AI tools as an aid to the teaching process） ● 鼓勵學生使用生成式AI工具（Encourage students to use generative AI tools）
Note	選課同學需要具備能進行簡單溝通的中文和英文能力。 Students enrolling in this course are required to have a basic understanding of both Chinese and English communication skills.