Course Syllabus

Course Information：

Year-Semester Course Number Course Name Phase Credits Hours Required/Elective Instructor Class Student NO. Withdraw Note

Spring Semester
Year 2025 346369 Innovation and Entrepreneurship 1 2.0 2 △ Cheng,jeng-chung Courses for International Students
4IDI2 14 0 Liberal Education

Year-Semester	Course Number	Course Name	Phase	Credits	Hours	Required/Elective	Instructor	Class	Student NO.	Withdraw	Note
Spring Semester Year 2025	346369	Innovation and Entrepreneurship	1	2.0	2	△	Cheng,jeng-chung	Courses for International Students 4IDI2	14	0	Liberal Education

Course Plan：

Instructor Cheng,jeng-chung　Office Hours

Email chenjengchung@gmail.com

Last Updated 2025-01-09 09:29:10

Course Objective 新創事業面臨許多的挑戰，包括：避與大企業競爭，找到存活的依據、從無到創立強勢品牌、創立或擴張自有市場/消費者據點等。本課程旨在啟發修課同學創業的興趣並協助修課同學思考新創事業如何平衡有限資源以迎向挑戰。新創企業已發展成熟的企業是不一樣，主要是因為新創事業的資源有限，創業家必須同時兼顧許多面向並回應顧客所需。本課程旨在協助修課同學思考創建企業應注意的各種面向評估自己的創能力。課程包含了三大部份，第一部份為創新與創業概念啟發；第二部份在辨別市場機會與發展市場；最後第三部份為新創事業行銷管理。行銷活動能夠將企業的產品及服務傳遞給顧客；並將產品、服務及企業本身的資訊帶到市場上；將顧客資訊回饋給企業。創業行銷管理能夠幫助創業者向潛在投資者及企業夥伴銷售創意以獲得資源，也讓創業家透過創新的商業手法來充分利用稀少的資源。 Managers must have excellent leadership skills in order to A start-up company has lots of challenges, such as: niche market located and brand diffusion. The course intends to encourage the participant to become an entrepreneur and handle with these challenges. A start-up company is different from well-developed one due to limited resources. Usually, to response customer’s requirement, the entrepreneur must take multiple criteria into consideration simultaneously. The course includes three parts. Part I build students’ concept about innovation and entrepreneurship. Part II is about market identification. Part III is about marketing management of a start-up company. The efficient marketing activities enable business to approach customer’s requirement, to bring their customer product (or services) and get customer’s feedback. Also, the marketing management helps entrepreneur to reach their potential investor to obtain more resources.

Course Schedule WK-1: Introduce to innovation and entrepreneurship (創新與創業課程說明) WK-2: Topic_1 Introduction to Technological Innovation (主題-1 認識技術創新) WK-3~4: Topic_2 Introduction to Innovation Management (主題-2 認識創新管理) WK-5~6: Topic_3 Innovation and Competitiveness: Case Study (主題-3 創新與競爭力) WK-7~8: Topic_4 Innovation as a Management Process (主題-4 創新管理流程) WK-9: Midterm exam WK-10~12: Topic_5 Innovation Systems (主題-5 創新系統) WK-13~14: Topic_6 Introduction to Technological Entrepreneurship (主題-6 認識技術性創業) WK-15~17: Topic_7 Entrepreneurship and Innovation Practices (主題-7 實踐創業與創新) WK-18: Final exam

Evaluation and grading policy Homework 20% Midterm exam 25% Final exam 25% Final team project 30%

Materials All right reserved. Do not reproduce without permission.

Foreign-language textbooks:Yes
Carayannis, E. G., Samara, E. T., & Bakouros, Y. L. (2015). Innovation and entrepreneurship. Theory, policy and practice, Springer.

The access to curricular consultation Email: chenjengchung@gmail.com
Line ID: 0936946023

The course corresponds to the SDGs SDG9：產業創新與基礎設施（Industry, Innovation and Infrastructure）
SDG10：減少不平等（Reduced Inequalities）

Does the course incorporate AI

Note
　

Instructor	Cheng,jeng-chung　Office Hours
Email	chenjengchung@gmail.com
Last Updated	2025-01-09 09:29:10
Course Objective	新創事業面臨許多的挑戰，包括：避與大企業競爭，找到存活的依據、從無到創立強勢品牌、創立或擴張自有市場/消費者據點等。本課程旨在啟發修課同學創業的興趣並協助修課同學思考新創事業如何平衡有限資源以迎向挑戰。新創企業已發展成熟的企業是不一樣，主要是因為新創事業的資源有限，創業家必須同時兼顧許多面向並回應顧客所需。本課程旨在協助修課同學思考創建企業應注意的各種面向評估自己的創能力。課程包含了三大部份，第一部份為創新與創業概念啟發；第二部份在辨別市場機會與發展市場；最後第三部份為新創事業行銷管理。行銷活動能夠將企業的產品及服務傳遞給顧客；並將產品、服務及企業本身的資訊帶到市場上；將顧客資訊回饋給企業。創業行銷管理能夠幫助創業者向潛在投資者及企業夥伴銷售創意以獲得資源，也讓創業家透過創新的商業手法來充分利用稀少的資源。 Managers must have excellent leadership skills in order to A start-up company has lots of challenges, such as: niche market located and brand diffusion. The course intends to encourage the participant to become an entrepreneur and handle with these challenges. A start-up company is different from well-developed one due to limited resources. Usually, to response customer’s requirement, the entrepreneur must take multiple criteria into consideration simultaneously. The course includes three parts. Part I build students’ concept about innovation and entrepreneurship. Part II is about market identification. Part III is about marketing management of a start-up company. The efficient marketing activities enable business to approach customer’s requirement, to bring their customer product (or services) and get customer’s feedback. Also, the marketing management helps entrepreneur to reach their potential investor to obtain more resources.
Course Schedule	WK-1: Introduce to innovation and entrepreneurship (創新與創業課程說明) WK-2: Topic_1 Introduction to Technological Innovation (主題-1 認識技術創新) WK-3~4: Topic_2 Introduction to Innovation Management (主題-2 認識創新管理) WK-5~6: Topic_3 Innovation and Competitiveness: Case Study (主題-3 創新與競爭力) WK-7~8: Topic_4 Innovation as a Management Process (主題-4 創新管理流程) WK-9: Midterm exam WK-10~12: Topic_5 Innovation Systems (主題-5 創新系統) WK-13~14: Topic_6 Introduction to Technological Entrepreneurship (主題-6 認識技術性創業) WK-15~17: Topic_7 Entrepreneurship and Innovation Practices (主題-7 實踐創業與創新) WK-18: Final exam
Evaluation and grading policy	Homework 20% Midterm exam 25% Final exam 25% Final team project 30%
Materials	All right reserved. Do not reproduce without permission. Foreign-language textbooks:Yes Carayannis, E. G., Samara, E. T., & Bakouros, Y. L. (2015). Innovation and entrepreneurship. Theory, policy and practice, Springer.
The access to curricular consultation	Email: chenjengchung@gmail.com Line ID: 0936946023
The course corresponds to the SDGs	SDG9：產業創新與基礎設施（Industry, Innovation and Infrastructure） SDG10：減少不平等（Reduced Inequalities）
Does the course incorporate AI
Note