Course Syllabus

Course Information：

Year-Semester Course Number Course Name Phase Credits Hours Required/Elective Instructor Class Student NO. Withdraw Note

Spring Semester
Year 2026 360403 Interactive Advertisement 1 3.0 3 ★ Yi-Ting Huang GIMD
IDI
DID 23 2 limited to 20 students.

Year-Semester	Course Number	Course Name	Phase	Credits	Hours	Required/Elective	Instructor	Class	Student NO.	Withdraw	Note
Spring Semester Year 2026	360403	Interactive Advertisement	1	3.0	3	★	Yi-Ting Huang	GIMD IDI DID	23	2	limited to 20 students.

Course Plan：

Instructor Yi-Ting Huang　Office Hours

Email evie.ting.huang@gmail.com

Last Updated 2026-02-20 23:01:56

Course Objective This course explores the theories, practices, and evolving forms of interactive advertising in digital and social media environments. The course examines how interactivity, user participation, and social media dynamics reshape contemporary advertising communication.Key topics include the development of interactive advertising, social media interactivity, online advertising evolution, online community user behavior, and meme marketing. Through lectures, case studies, discussions, and presentations, students will develop analytical and research-oriented perspectives on interactive advertising phenomena.

Course Schedule Week 1｜National Holiday Week 2｜a. Course Introduction: What Is Interactive Advertising? b. Development and Overview of Interactive Advertising Week 3｜Interactivity and User Engagement Week 4｜Social Media Platforms and Interactivity Week 5｜Evolution of Online Advertising Formats Week 6｜Digital Storytelling in Interactive Advertising Week 7｜Online Communities and User Behavior Week 8｜Research Methods for Interactive Advertising Studies Week 9｜Assignment 1 Presentation: Interactive Advertising Case Analysis Assignment 1｜Individual or small-group presentation (2–3 students) In-class presentation and discussion Week 10｜Introduction to Meme Culture Week 11｜Meme Marketing and Brand Communication Week 12｜Participatory Culture and User-Generated Content Week 13｜Ethical Issues in Interactive Advertising Week 14｜Emerging Trends in Interactive Advertising Week 15｜Assignment 2 Presentation: Interactive Advertising Research Proposal Assignment 2｜Group research proposal Week 16｜Integrating Research and Design Strategies Week 17｜Assignment 3 Presentation: Final Project Assignment 3｜Final integrative presentation Week 18｜Course Review and Future Perspectives

Evaluation and grading policy Class participation and discussion: 20% Assignment 1 (Case analysis): 20% Assignment 2 (Research proposal): 25% Assignment 3 (Final project): 35%

Materials All right reserved. Do not reproduce without permission.

Foreign-language textbooks:No
Use of self-made materials

The access to curricular consultation ythuang@mail.ntut.edu.tw
#8914 @408 Room, KuangHua Building

Expanding teaching and resources ● 參與式創新教學 (Participatory & Innovative Teaching)
強調學生參與與產出，導入翻轉、PBL/專題、設計思考或遊戲化等策略。
Emphasizes student engagement and outcomes by adopting strategies such as Flipped Classroom, PBL (Problem/Project- Based Learning), Design Thinking, or Gamification.

The course corresponds to the SDGs SDG5：性別平等（Gender Equality）
SDG12：負責任的消費與生產（Responsible Consumption and Production）

Does the course incorporate AI ● 使用生成式AI作為教學過程的輔助工具（Use generative AI tools as an aid to the teaching process）
● 鼓勵學生使用生成式AI工具（Encourage students to use generative AI tools）

Note
　

Instructor	Yi-Ting Huang　Office Hours
Email	evie.ting.huang@gmail.com
Last Updated	2026-02-20 23:01:56
Course Objective	This course explores the theories, practices, and evolving forms of interactive advertising in digital and social media environments. The course examines how interactivity, user participation, and social media dynamics reshape contemporary advertising communication.Key topics include the development of interactive advertising, social media interactivity, online advertising evolution, online community user behavior, and meme marketing. Through lectures, case studies, discussions, and presentations, students will develop analytical and research-oriented perspectives on interactive advertising phenomena.
Course Schedule	Week 1｜National Holiday Week 2｜a. Course Introduction: What Is Interactive Advertising? b. Development and Overview of Interactive Advertising Week 3｜Interactivity and User Engagement Week 4｜Social Media Platforms and Interactivity Week 5｜Evolution of Online Advertising Formats Week 6｜Digital Storytelling in Interactive Advertising Week 7｜Online Communities and User Behavior Week 8｜Research Methods for Interactive Advertising Studies Week 9｜Assignment 1 Presentation: Interactive Advertising Case Analysis Assignment 1｜Individual or small-group presentation (2–3 students) In-class presentation and discussion Week 10｜Introduction to Meme Culture Week 11｜Meme Marketing and Brand Communication Week 12｜Participatory Culture and User-Generated Content Week 13｜Ethical Issues in Interactive Advertising Week 14｜Emerging Trends in Interactive Advertising Week 15｜Assignment 2 Presentation: Interactive Advertising Research Proposal Assignment 2｜Group research proposal Week 16｜Integrating Research and Design Strategies Week 17｜Assignment 3 Presentation: Final Project Assignment 3｜Final integrative presentation Week 18｜Course Review and Future Perspectives
Evaluation and grading policy	Class participation and discussion: 20% Assignment 1 (Case analysis): 20% Assignment 2 (Research proposal): 25% Assignment 3 (Final project): 35%
Materials	All right reserved. Do not reproduce without permission. Foreign-language textbooks:No Use of self-made materials
The access to curricular consultation	ythuang@mail.ntut.edu.tw #8914 @408 Room, KuangHua Building
Expanding teaching and resources	● 參與式創新教學 (Participatory & Innovative Teaching) 強調學生參與與產出，導入翻轉、PBL/專題、設計思考或遊戲化等策略。 Emphasizes student engagement and outcomes by adopting strategies such as Flipped Classroom, PBL (Problem/Project- Based Learning), Design Thinking, or Gamification.
The course corresponds to the SDGs	SDG5：性別平等（Gender Equality） SDG12：負責任的消費與生產（Responsible Consumption and Production）
Does the course incorporate AI	● 使用生成式AI作為教學過程的輔助工具（Use generative AI tools as an aid to the teaching process） ● 鼓勵學生使用生成式AI工具（Encourage students to use generative AI tools）
Note