Course Syllabus

Course Information：

Year-Semester Course Number Course Name Phase Credits Hours Required/Elective Instructor Class Student NO. Withdraw Note

Spring Semester
Year 2026 359603 Interactive Advertisement 1 3.0 3 ★ Yi-Ting Huang GIMD
IDI
DID 20 0 Joint class for Daytime Master’s, International Master’s, and Design PhD students. Regular classroom; limited to 20 students.

Year-Semester	Course Number	Course Name	Phase	Credits	Hours	Required/Elective	Instructor	Class	Student NO.	Withdraw	Note
Spring Semester Year 2026	359603	Interactive Advertisement	1	3.0	3	★	Yi-Ting Huang	GIMD IDI DID	20	0	Joint class for Daytime Master’s, International Master’s, and Design PhD students. Regular classroom; limited to 20 students.

Course Plan：

Instructor Yi-Ting Huang　Office Hours

Email evie.ting.huang@gmail.com

Last Updated 2025-12-16 13:30:50

Course Objective (1)建立互動式廣告之理論基礎與發展脈絡 (2)理解社群媒體與網路社群中的互動機制與使用者行為 (3)分析迷因、參與式文化與數位擴散現象 (4)培養以研究為基礎的互動廣告分析與設計能力 By the end of the course, students will be able to: (1)Understand the theoretical foundations and historical development of interactive advertising (2)Analyze social media platforms and their interactive mechanisms (3)Examine user behavior and participation in online communities (4)Critically evaluate interactive advertising and digital marketing cases (5)Integrate research insights into interactive advertising analysis and design thinking

Course Schedule Week 1｜Course Introduction: What Is Interactive Advertising? Week 2｜Development and Overview of Interactive Advertising Week 3｜Interactivity and User Engagement Week 4｜Social Media Platforms and Interactivity Week 5｜Evolution of Online Advertising Formats Week 6｜Digital Storytelling in Interactive Advertising Week 7｜Online Communities and User Behavior Week 8｜Research Methods for Interactive Advertising Studies Week 9｜Assignment 1 Presentation: Interactive Advertising Case Analysis Week 10｜Introduction to Meme Culture Week 11｜Meme Marketing and Brand Communication Week 12｜Participatory Culture and User-Generated Content Week 13｜Ethical Issues in Interactive Advertising Week 14｜Emerging Trends in Interactive Advertising Week 15｜Assignment 2 Presentation: Interactive Advertising Research Proposal Week 16｜Integrating Research and Design Strategies Week 17｜Assignment 3 Presentation: Final Project Assignment 3｜Final integrative presentation Week 18｜Course Review and Future Perspectives

Evaluation and grading policy Class participation and discussion: 20% Assignment 1 (Case analysis): 20% Assignment 2 (Research proposal): 25% Assignment 3 (Final project): 35%

Materials All right reserved. Do not reproduce without permission.

Foreign-language textbooks:No
Use of Prof. Huang's materials

The access to curricular consultation ythuang@mail.ntut.edu.tw
R408, Guang-Hwa Building

The course corresponds to the SDGs 無（None）

Does the course incorporate AI ● 使用生成式AI作為教學過程的輔助工具（Use generative AI tools as an aid to the teaching process）
● 鼓勵學生使用生成式AI工具（Encourage students to use generative AI tools）

Note
　

Instructor	Yi-Ting Huang　Office Hours
Email	evie.ting.huang@gmail.com
Last Updated	2025-12-16 13:30:50
Course Objective	(1)建立互動式廣告之理論基礎與發展脈絡 (2)理解社群媒體與網路社群中的互動機制與使用者行為 (3)分析迷因、參與式文化與數位擴散現象 (4)培養以研究為基礎的互動廣告分析與設計能力 By the end of the course, students will be able to: (1)Understand the theoretical foundations and historical development of interactive advertising (2)Analyze social media platforms and their interactive mechanisms (3)Examine user behavior and participation in online communities (4)Critically evaluate interactive advertising and digital marketing cases (5)Integrate research insights into interactive advertising analysis and design thinking
Course Schedule	Week 1｜Course Introduction: What Is Interactive Advertising? Week 2｜Development and Overview of Interactive Advertising Week 3｜Interactivity and User Engagement Week 4｜Social Media Platforms and Interactivity Week 5｜Evolution of Online Advertising Formats Week 6｜Digital Storytelling in Interactive Advertising Week 7｜Online Communities and User Behavior Week 8｜Research Methods for Interactive Advertising Studies Week 9｜Assignment 1 Presentation: Interactive Advertising Case Analysis Week 10｜Introduction to Meme Culture Week 11｜Meme Marketing and Brand Communication Week 12｜Participatory Culture and User-Generated Content Week 13｜Ethical Issues in Interactive Advertising Week 14｜Emerging Trends in Interactive Advertising Week 15｜Assignment 2 Presentation: Interactive Advertising Research Proposal Week 16｜Integrating Research and Design Strategies Week 17｜Assignment 3 Presentation: Final Project Assignment 3｜Final integrative presentation Week 18｜Course Review and Future Perspectives
Evaluation and grading policy	Class participation and discussion: 20% Assignment 1 (Case analysis): 20% Assignment 2 (Research proposal): 25% Assignment 3 (Final project): 35%
Materials	All right reserved. Do not reproduce without permission. Foreign-language textbooks:No Use of Prof. Huang's materials
The access to curricular consultation	ythuang@mail.ntut.edu.tw R408, Guang-Hwa Building
The course corresponds to the SDGs	無（None）
Does the course incorporate AI	● 使用生成式AI作為教學過程的輔助工具（Use generative AI tools as an aid to the teaching process） ● 鼓勵學生使用生成式AI工具（Encourage students to use generative AI tools）
Note