Course Syllabus

Course Information：

Year-Semester Course Number Course Name Phase Credits Hours Required/Elective Instructor Class Student NO. Withdraw Note

Fall Semester
Year 2025 351746 Integrated Management Case Studies 1 3.0 3 ▲ Wu Shih wei
RONG-HO LIN
Sung-Shun Weng
Ching-Jui Keng
Liou jiann-haw
Cheng, Li-Chen EMBA - BM
資財EMBA
EMBA - IEM 78 0 碩一必修，台北上課

Year-Semester	Course Number	Course Name	Phase	Credits	Hours	Required/Elective	Instructor	Class	Student NO.	Withdraw	Note
Fall Semester Year 2025	351746	Integrated Management Case Studies	1	3.0	3	▲	Wu Shih wei RONG-HO LIN Sung-Shun Weng Ching-Jui Keng Liou jiann-haw Cheng, Li-Chen	EMBA - BM 資財EMBA EMBA - IEM	78	0	碩一必修，台北上課

Course Plan：

Instructor Cheng, Li-Chen　Office Hours

Email jessicacheng@mail.ntut.edu.tw

Last Updated 2025-08-06 16:16:08

Course Objective 本課程以哈佛個案教學方法進行，在每個個案討論當中，同時由行銷管理、財務管理、科技管理、生產管理領域老師教授。可以讓學生在學管理工功能之外，還可以學習這些管理功能的整合，學期末並有分組個案競賽，促進團隊互動與學習。 The Integrated Management Case Studies would be taught by case methods from Havard Business School’s cases. Every case will be taught from Marketing, Financing, Technology Management, and Operation Management areas faculty. This course focus on the integration of management functions. The case contest will be hold on the final week to encourage team building and learning.

Course Schedule
(Week 1-16) 每位老師準備三個個案

Evaluation and grading policy 個案課前一頁心得報告: 30% 課中參與及出席率 (思考並參與討論): 40% 期末個案競賽: 30% 作業說明: 請於個案上課前，針對即將使用的個案，撰寫心得報告並回答指定問題，長度以一頁為限，字體大小為12點，行間距須為1.2~1.5 倍行高。

Materials All right reserved. Do not reproduce without permission.

Foreign-language textbooks:No
哈佛大學個案

The access to curricular consultation 同學如有加退選簽核或課程問題請 email: lijen.cheng@gmail.com

2.因應疫情防疫規定，可能調整教學方式
遠距教學，預計使用教學軟體: meet

Expanding teaching and resources

The course corresponds to the SDGs SDG4：優質教育（Quality Education）
SDG9：產業創新與基礎設施（Industry, Innovation and Infrastructure）
SDG16：和平正義與有力的制度（Peace, Justice and Strong Institutions）

Does the course incorporate AI ● 鼓勵學生使用生成式AI工具（Encourage students to use generative AI tools）

Note
　

Instructor	Cheng, Li-Chen　Office Hours
Email	jessicacheng@mail.ntut.edu.tw
Last Updated	2025-08-06 16:16:08
Course Objective	本課程以哈佛個案教學方法進行，在每個個案討論當中，同時由行銷管理、財務管理、科技管理、生產管理領域老師教授。可以讓學生在學管理工功能之外，還可以學習這些管理功能的整合，學期末並有分組個案競賽，促進團隊互動與學習。 The Integrated Management Case Studies would be taught by case methods from Havard Business School’s cases. Every case will be taught from Marketing, Financing, Technology Management, and Operation Management areas faculty. This course focus on the integration of management functions. The case contest will be hold on the final week to encourage team building and learning.
Course Schedule (Week 1-16)	每位老師準備三個個案
Evaluation and grading policy	個案課前一頁心得報告: 30% 課中參與及出席率 (思考並參與討論): 40% 期末個案競賽: 30% 作業說明: 請於個案上課前，針對即將使用的個案，撰寫心得報告並回答指定問題，長度以一頁為限，字體大小為12點，行間距須為1.2~1.5 倍行高。
Materials	All right reserved. Do not reproduce without permission. Foreign-language textbooks:No 哈佛大學個案
The access to curricular consultation	同學如有加退選簽核或課程問題請 email: lijen.cheng@gmail.com 2.因應疫情防疫規定，可能調整教學方式遠距教學，預計使用教學軟體: meet
Expanding teaching and resources
The course corresponds to the SDGs	SDG4：優質教育（Quality Education） SDG9：產業創新與基礎設施（Industry, Innovation and Infrastructure） SDG16：和平正義與有力的制度（Peace, Justice and Strong Institutions）
Does the course incorporate AI	● 鼓勵學生使用生成式AI工具（Encourage students to use generative AI tools）
Note