Course Syllabus

Course Information：

Year-Semester Course Number Course Name Phase Credits Hours Required/Elective Instructor Class Student NO. Withdraw Note

Fall Semester
Year 2025 348558 Strategy and Marketing Plan 1 2.0 2 ▲ Wu,Hsin-Yi 4CVD2 42 0 　

Year-Semester	Course Number	Course Name	Phase	Credits	Hours	Required/Elective	Instructor	Class	Student NO.	Withdraw	Note
Fall Semester Year 2025	348558	Strategy and Marketing Plan	1	2.0	2	▲	Wu,Hsin-Yi	4CVD2	42	0

Course Plan：

Instructor Wu,Hsin-Yi　Office Hours

Email cinewu@mail.ntut.edu.tw

Last Updated 2025-05-20 12:58:56

Course Objective 本課程是針對有志從事文化創意產業的學生而設計的創意策略與企劃課程。課程從廣告的基本概念開始說明，如產品的開發策略、市場規模估計、競爭產品的研究和分析、消費者行為研究、SWOT、3C等。本課程的目的是以創新思考和市場行銷概念引導學生，並鼓勵學生從當前的創意產業中，發掘潛在機會，以創造新鮮且有趣的想法。 This course is a strategy and general project management for students interested in pursuing careers in the cultural and creative industry. The course starts from the basic concepts and functions in the advertising, such as the development of product strategy, market size estimation, competitor identification and analysis, consumer behavior research, SWOT, 3Cs, and so on. This course aims to guide students equipped with innovation thinking and marketing sense. Additionally, the course drives students to look through potential opportunities in the creative industry and to implement new and interesting ideas.

Course Schedule Stage ONE : TA Week 01: Course Introduction: A Compelling Proposal! Week 02: Copywriting Tools: Detailed Fragment Descriptions, Distinguishing Internal and External Factors, 5W2H1E Week 03: Project Ideation Pathways: Brainstorming 3+2, Market Positioning and Segmentation Week 04: TA, Persona Week 05: Case Study Week 06: Presentation Skills: Ensuring Clarity for Supervisors, Teammates, and Clients. Week 07: Proposal Preparation Week 08: Midterm Exam Stage TWO: Problem Discovery! Week 09: Guest Speaker Lecture Week 10: Discussion Week 11: Individual Oral Presentations Week 12: Individual Oral Presentations Week 13: Individual Oral Presentations Stage Three: Group-based Project Week 14: Group Discussion and Consultation Week 15: Discussion Week 16: Group Presentations Week 17: Group Presentations Week 18: Feedback

Evaluation and grading policy • Attendance and participation: 15% • Pre-midterm group participation: 15% • Midterm exam: 30% • Individual oral presentations: 20% • Group project: 20%

Materials All right reserved. Do not reproduce without permission.

Foreign-language textbooks:Yes
self-made materials

The access to curricular consultation cinewu@mail.mtut.edu.tw

The course corresponds to the SDGs SDG4：優質教育（Quality Education）
SDG10：減少不平等（Reduced Inequalities）
SDG17：夥伴關係（Partnerships for the Goals）

Does the course incorporate AI AI1：使用生成式AI作為教學過程的輔助工具（Use generative AI tools as an aid to the teaching process）
AI2：鼓勵學生使用生成式AI工具（Encourage students to use generative AI tools）

Note
　

Instructor	Wu,Hsin-Yi　Office Hours
Email	cinewu@mail.ntut.edu.tw
Last Updated	2025-05-20 12:58:56
Course Objective	本課程是針對有志從事文化創意產業的學生而設計的創意策略與企劃課程。課程從廣告的基本概念開始說明，如產品的開發策略、市場規模估計、競爭產品的研究和分析、消費者行為研究、SWOT、3C等。本課程的目的是以創新思考和市場行銷概念引導學生，並鼓勵學生從當前的創意產業中，發掘潛在機會，以創造新鮮且有趣的想法。 This course is a strategy and general project management for students interested in pursuing careers in the cultural and creative industry. The course starts from the basic concepts and functions in the advertising, such as the development of product strategy, market size estimation, competitor identification and analysis, consumer behavior research, SWOT, 3Cs, and so on. This course aims to guide students equipped with innovation thinking and marketing sense. Additionally, the course drives students to look through potential opportunities in the creative industry and to implement new and interesting ideas.
Course Schedule	Stage ONE : TA Week 01: Course Introduction: A Compelling Proposal! Week 02: Copywriting Tools: Detailed Fragment Descriptions, Distinguishing Internal and External Factors, 5W2H1E Week 03: Project Ideation Pathways: Brainstorming 3+2, Market Positioning and Segmentation Week 04: TA, Persona Week 05: Case Study Week 06: Presentation Skills: Ensuring Clarity for Supervisors, Teammates, and Clients. Week 07: Proposal Preparation Week 08: Midterm Exam Stage TWO: Problem Discovery! Week 09: Guest Speaker Lecture Week 10: Discussion Week 11: Individual Oral Presentations Week 12: Individual Oral Presentations Week 13: Individual Oral Presentations Stage Three: Group-based Project Week 14: Group Discussion and Consultation Week 15: Discussion Week 16: Group Presentations Week 17: Group Presentations Week 18: Feedback
Evaluation and grading policy	• Attendance and participation: 15% • Pre-midterm group participation: 15% • Midterm exam: 30% • Individual oral presentations: 20% • Group project: 20%
Materials	All right reserved. Do not reproduce without permission. Foreign-language textbooks:Yes self-made materials
The access to curricular consultation	cinewu@mail.mtut.edu.tw
The course corresponds to the SDGs	SDG4：優質教育（Quality Education） SDG10：減少不平等（Reduced Inequalities） SDG17：夥伴關係（Partnerships for the Goals）
Does the course incorporate AI	AI1：使用生成式AI作為教學過程的輔助工具（Use generative AI tools as an aid to the teaching process） AI2：鼓勵學生使用生成式AI工具（Encourage students to use generative AI tools）
Note