Course Syllabus

Course Information：

Year-Semester	Course Number	Course Name	Phase	Credits	Hours	Required/Elective	Instructor	Class	Student NO.	Withdraw	Note
Fall Semester Year 2025	348558	Strategy and Marketing Plan	1	2.0	2	▲	Wu,Hsin-Yi	4CVD2	48	1

Course Plan：

Instructor	Wu,Hsin-Yi　Office Hours
Email	cinewu@mail.ntut.edu.tw
Last Updated	2025-10-02 16:00:00
Course Objective	本課程是針對有志從事文化創意產業的學生而設計的創意策略與企劃課程。課程從廣告的基本概念開始說明，如產品的開發策略、市場規模估計、競爭產品的研究和分析、消費者行為研究、SWOT、3C等。本課程的目的是以創新思考和市場行銷概念引導學生，並鼓勵學生從當前的創意產業中，發掘潛在機會，以創造新鮮且有趣的想法。 This course is a strategy and general project management for students interested in pursuing careers in the cultural and creative industry. The course starts from the basic concepts and functions in the advertising, such as the development of product strategy, market size estimation, competitor identification and analysis, consumer behavior research, SWOT, 3Cs, and so on. This course aims to guide students equipped with innovation thinking and marketing sense. Additionally, the course drives students to look through potential opportunities in the creative industry and to implement new and interesting ideas.
Course Schedule	Part 1 : Market-led Proposal Week 01: Course Introduction: A Compelling Proposal! Week 02: Copywriting Tools: Detailed Fragment Descriptions, Distinguishing Internal and External Factors, 5W2H1E Week 03: No Class. Due to the faculty's workshop, the course is rescheduled to the TCCF Pitching Conference, November 4-7, optionally. Week 04: TA, Persona。 10/3 (Fri.) 課程教室異動 10/3 Change of Classroom Notice Due to the air conditioning malfunction in General Building 614, the classroom for 10/3 is now The Third Academic Building 303. 因共科614冷氣還沒修好，10/3教室調整為三教303。 Part 2 : Successful Pitch Begins with Data Thinking Week 05: Holiday Week 06: Visual Storytelling (Ch3), AEIOU Week 07: Holiday Week 08: Quiz (I); Teamwork: Storytelling through the fragmented information. Part 3: How to Cultivate a Growth Mindset in Marketing Week 09: Data, Content Marketing Week 10: Social Media Marketing Week 11: No Class; Rescheduled to the Group Discussion. Part 4: Pitch Your Way: Dare to Speak, Strategize Your Opportunity. Week 12: Quiz (II) ; Brief Week 13: Elevator Pitch Week 14: Guest Lecture Week 15: Group Presentations Week 16: Group Presentations Week 17: Feedback Week 18: Feedback
Evaluation and grading policy	• Attendance and strong participation in class. 20% • Quizzes. 40% • Oral presentations with the group. 20% • Individual assignment. 20%
Materials	All right reserved. Do not reproduce without permission. Foreign-language textbooks:Yes self-made materials
The access to curricular consultation	cinewu@mail.mtut.edu.tw
Expanding teaching and resources
The course corresponds to the SDGs	SDG4：優質教育（Quality Education） SDG10：減少不平等（Reduced Inequalities） SDG17：夥伴關係（Partnerships for the Goals）
Does the course incorporate AI	● 使用生成式AI作為教學過程的輔助工具（Use generative AI tools as an aid to the teaching process） ● 鼓勵學生使用生成式AI工具（Encourage students to use generative AI tools）
Note	10/3 (Fri.) 課程教室異動 10/3 Change of Classroom Notice Due to the air conditioning malfunction in General Building 614, the classroom for 10/3 is now The Third Academic Building 303. ------------- 9/19 Notice of Classroom Change Due to the air conditioning malfunction in General Building 614, the classroom for 9/19 is now The Third Academic Building 303. 9/26 No Class. Due to the faculty's workshop, the course is rescheduled to the TCCF Pitching Conference, November 4-7, optionally.