Course Syllabus

Course Information：

Year-Semester	Course Number	Course Name	Phase	Credits	Hours	Required/Elective	Instructor	Class	Student NO.	Withdraw	Note
Spring Semester Year 2026	357226	Case Studies of Trademark Law	1	3.0	3	★	CHEN,KUANG-CHENG Yii-Der SU	GIP	11	0

Course Plan：

Instructor	CHEN,KUANG-CHENG　Office Hours
Email	kchen34@gmail.com
Last Updated	2026-03-04 17:21:46
Course Objective	商標法係為保障商標權及消費者利益，維護市場公平競爭，促進工商企業正常發展所制定之法律。商標得以文字、圖形、記號、顏色、聲音、 立體形狀或其聯合式所組成，並應足以使商品或服務之相關消費者認識其為表彰商品或服務之標識，藉以與他人之商品或服務相區別。凡因表 彰自己之商品或服務，欲取得商標權者，應依該法申請註冊。本課程將兼顧實例與理論進行探討，來深化同學對於商標法的瞭解。事實上，本課程之進行，20%以英文講授、80%以中文講授，而且課堂教材以中文案例為主。 Trademark Act is formulated to safeguard trademark rights and consumers' interest, maintain fair competitions of markets, and facilitate normal development of industries and commerce. A trademark may be composed of a word, design, symbol, color, sound, three-dimensional shape or a combination thereof. A trademark as defined above shall be distinctive enough for relevant consumers of the goods or services to recognize it as identification to those goods or services and to differentiate such goods or services from those offered by others. A person who wishes to obtain trademark rights in order to distinguish its goods or services shall apply for trademark registration as provided under this Act. The discussion in the course covers theory and examples to enhance a deeper understanding of Trademark Act for the students. In fact, the class lectures will be in English 20% and in Chinese 80%, and the class materials are cases in Chinese.
Course Schedule	Week 1 (2026/2/23~2026/2/28) Case Studies of Trademark Use about Keyword Advertising (I) Week 2 (2026/3/2~2026/3/7) Case Studies of Trademark Use about Keyword Advertising (II) Week 3 (2026/3/9~2026/3/14) Case Studies of Trademark Use about Gift (I) Week 4 (2026/3/16~2026/3/21) Case Studies of Trademark Use about Gift (II) Week 5 (2026/3/23~2026/3/28) Case Studies about Judging Trademark Likelihood of Confusion (I) Week 6 (2026/3/30~2026/4/4) Case Studies about Judging Trademark Likelihood of Confusion (II) Week 7 (2026/4/6~2026/4/11) Case Studies of Descriptive Mark Week 8 (2026/4/13~2026/4/18) Case Studies about Name Trademark and Personality Right Protection Week 9 (2026/4/20~2026/4/25) Case Studies about Protection of Well-Known Trademark (I) Week 10 (2025/4/27~2026/5/2) Case Studies about Protection of Well-Known Trademark (II) Week 11 (2026/5/4~2026/5/9) Case Studies about Parallel Importation and Trademark Infringement Week 12 (2026/5/11~2026/5/16) Case Studies about Trademark Exhaustion Doctrine and Parallel Importation of Genuine Goods Week 13 (2026/5/18~2026/5/23) Case Studies about Trademark Bona Fide Use Week 14 (2026/5/25~2025/5/30) Case Studies about Fair Use of Geographical Name Trademark Week 15 (2026/6/1~2026/6/6) Case Studies about Judging Fair Use of Trademark Parody (I) Week 16 (2026/6/8~2026/6/13) Case Studies about Judging Fair Use of Trademark Parody (II); Conclusions Week 17 (2026/6/15~2026/6/20) Final Project Report (I) Week 18 (2026/6/22~2026/6/27) Final Project Report (II)
Evaluation and grading policy	1.Class Case Presentation 25% 2.Final Project Report (Final Paper Work or Oral Presentation is used by either Chinese or English) 70% 3.Class Attendance and Participation 5%
Materials	All right reserved. Do not reproduce without permission. Foreign-language textbooks:No 1.Cases of Intellectual Property and Commercial Court. 2.Chao-Hua Chen & Min-Chuan Wang, Theories and Practices of Trademark Law (Angle Publishing Co. Ltd., 2025). 3.Kuang-Cheng Chen, Yi-Jie Li, Jin-Ching Shen, New Trends of Intellectual Property Law Developments under the Modern Technology (New Sharing Publishing Co. Ltd., 2025). 4.Chou-Fu Lin, Case Analyses of Trademark Law (Wu-Nan Book Inc., 2021). 5.Kuang-Cheng Chen, A Study of Intellectual Property Law on Multiple Vision (Angle Publishing Co. Ltd., 2021). 6.Wen-Yin Chen, Trademark Law (San Min Book Co. Ltd., 2020). 7.Kuang-Cheng Chen, Systematic Research on Trademark Act: Formation, Bona Fide Use, and Infringement of Trademark (Angle Publishing Co. Ltd., 2023). 8.Kuang-Cheng Chen, Specific Research on Trademark Act: Trademark Use, Exhaustion Doctrine, and Likelihood of Confusion (Angle Publishing Co. Ltd., 2020). 9.Tu-Tsun Wang, Trademark Law (Wu-Nan Book Inc., 2012).
The access to curricular consultation	1.E-mail of the Lecturer: kcschen@mail.ntut.edu.tw 2.Line Group Link: 114-2 商標法案例研究 (智財所)
Expanding teaching and resources	● 參與式創新教學 (Participatory & Innovative Teaching) 強調學生參與與產出，導入翻轉、PBL/專題、設計思考或遊戲化等策略。 Emphasizes student engagement and outcomes by adopting strategies such as Flipped Classroom, PBL (Problem/Project- Based Learning), Design Thinking, or Gamification. ● 混成學習 (Blended Learning) 課程結合實體授課與線上學習（同步視訊／非同步活動）。 Combines face-to-face instruction with online learning (including synchronous video sessions or asynchronous activities).
The course corresponds to the SDGs	SDG4：優質教育（Quality Education） SDG10：減少不平等（Reduced Inequalities） SDG16：和平正義與有力的制度（Peace, Justice and Strong Institutions）
Does the course incorporate AI	● 使用生成式AI作為教學過程的輔助工具（Use generative AI tools as an aid to the teaching process） ● 鼓勵學生使用生成式AI工具（Encourage students to use generative AI tools） ● 使用生成式AI進行課堂即時互動（Use generative AI for real-time classroom interaction）
Note	※Level 1 & 2 Epidemic Alert: Classes in Person. ※Level 3 or Above Epidemic Alert: Distance Learning. ●Teaching Method: Distance Learning through Microsoft Teams. ●Grades: 1.Class Case Presentation 25% 2.Final Project Report 70% 3.Class Attendance and Participation 5%