Course Syllabus

Course Information：

Year-Semester Course Number Course Name Phase Credits Hours Required/Elective Instructor Class Student NO. Withdraw Note

Fall Semester
Year 2025 351749 Strategic Management 1 3.0 3 ★ LU, LIN-HUA
Wei-Lun Chang
Tsai Jung-Fa EMBA - BM
資財EMBA
EMBA - IEM 40 0 (群組1) 經營與策略管理

Year-Semester	Course Number	Course Name	Phase	Credits	Hours	Required/Elective	Instructor	Class	Student NO.	Withdraw	Note
Fall Semester Year 2025	351749	Strategic Management	1	3.0	3	★	LU, LIN-HUA Wei-Lun Chang Tsai Jung-Fa	EMBA - BM 資財EMBA EMBA - IEM	40	0	(群組1) 經營與策略管理

Course Plan：

Instructor LU, LIN-HUA　Office Hours

Email lhlu@ntut.edu.tw

Last Updated 2025-09-13 15:32:57

Course Objective 策略管理主要是幫助製造業與服務業高階管理者作決策。一般而言，這門課程主要協助學員們具有策略思維與整合能力。學員可在策略管理學習過程活學活用，更能融合所學應用於管理決策中。此門課也採用適當的製造業與服務業個案研討來幫助學員學習、研讀與熟悉策略管理的運作，以達成此門課的目標。授課主題包括研討策略管理的本質與整體架構，瞭解組織所處環境，分析外部環境之時機和危機，剖析內部組織之優劣勢，探討企業不同層次之應對策略，整合策略的執行與治理等。 Strategic management deals with the decision making in manufacturing and service industry at the top management level. Generally, this course provides students with strategic thinking and knowledge integration. With case studies in manufacturing and service industry, this course also helps students learn, study, and understand the process of strategic management well to achieve the goals of the course. Topics in this course include the essence and whole framework of strategic management, in what circumstances an organization has been, analyses on the opportunities and threats of external environment, the strengths and weaknesses of internal organization, application strategies of companies at different levels, implantation on integration strategies and so forth.

Course Schedule
(Week 1-16) 週次上課內容　　授課教師 1 策略管理課程介紹：策略概念、架構與思維方法蔡榮發 2 策略核心能力與持續競爭優勢 3 外部產業環境分析 4 企業內部資源與競爭優勢 5 以功能層級策略建立競爭優勢 6 事業層級策略 7 事業層級策略與產業環境 8 演講 9 服務科技策略Orientation 張瑋倫 10 Digital transformation / AccorHotel 11 Importance of ICT / Walt Disney 12 Competition of ICT / Cirque du Soleil 13 ICT decisions / WestJet Airlines 14 Final presentation 15 全球競爭環境的策略思維呂怜樺 16 水平、垂直整合與委外 17 相關與非相關多角化的運用 18 期末報告討論蔡榮發

Evaluation and grading policy 1. 課堂出席 30% 2. 個案討論 40% 3. 作業、報告 30%

Materials All right reserved. Do not reproduce without permission.

Foreign-language textbooks:Yes
1. Charles W. L. Hill , Melissa A. Schilling (2024), Strategic Management: An Integrated Approach: Theory & Cases 14e, 14th Edition, South-Western. （朱文儀、陳建男譯，策略管理，第14版，華泰文化事業公司) 2.授課教授提供相關的講義、案例等資料

The access to curricular consultation 1. email: lhlu@ntut.edu.tw
2. ext.#3425

Expanding teaching and resources

The course corresponds to the SDGs 無（None）

Does the course incorporate AI ● 無（None）

Note
　

Instructor	LU, LIN-HUA　Office Hours
Email	lhlu@ntut.edu.tw
Last Updated	2025-09-13 15:32:57
Course Objective	策略管理主要是幫助製造業與服務業高階管理者作決策。一般而言，這門課程主要協助學員們具有策略思維與整合能力。學員可在策略管理學習過程活學活用，更能融合所學應用於管理決策中。此門課也採用適當的製造業與服務業個案研討來幫助學員學習、研讀與熟悉策略管理的運作，以達成此門課的目標。授課主題包括研討策略管理的本質與整體架構，瞭解組織所處環境，分析外部環境之時機和危機，剖析內部組織之優劣勢，探討企業不同層次之應對策略，整合策略的執行與治理等。 Strategic management deals with the decision making in manufacturing and service industry at the top management level. Generally, this course provides students with strategic thinking and knowledge integration. With case studies in manufacturing and service industry, this course also helps students learn, study, and understand the process of strategic management well to achieve the goals of the course. Topics in this course include the essence and whole framework of strategic management, in what circumstances an organization has been, analyses on the opportunities and threats of external environment, the strengths and weaknesses of internal organization, application strategies of companies at different levels, implantation on integration strategies and so forth.
Course Schedule (Week 1-16)	週次上課內容　　授課教師 1 策略管理課程介紹：策略概念、架構與思維方法蔡榮發 2 策略核心能力與持續競爭優勢 3 外部產業環境分析 4 企業內部資源與競爭優勢 5 以功能層級策略建立競爭優勢 6 事業層級策略 7 事業層級策略與產業環境 8 演講 9 服務科技策略Orientation 張瑋倫 10 Digital transformation / AccorHotel 11 Importance of ICT / Walt Disney 12 Competition of ICT / Cirque du Soleil 13 ICT decisions / WestJet Airlines 14 Final presentation 15 全球競爭環境的策略思維呂怜樺 16 水平、垂直整合與委外 17 相關與非相關多角化的運用 18 期末報告討論蔡榮發
Evaluation and grading policy	1. 課堂出席 30% 2. 個案討論 40% 3. 作業、報告 30%
Materials	All right reserved. Do not reproduce without permission. Foreign-language textbooks:Yes 1. Charles W. L. Hill , Melissa A. Schilling (2024), Strategic Management: An Integrated Approach: Theory & Cases 14e, 14th Edition, South-Western. （朱文儀、陳建男譯，策略管理，第14版，華泰文化事業公司) 2.授課教授提供相關的講義、案例等資料
The access to curricular consultation	1. email: lhlu@ntut.edu.tw 2. ext.#3425
Expanding teaching and resources
The course corresponds to the SDGs	無（None）
Does the course incorporate AI	● 無（None）
Note