Course Syllabus

Course Information：

Year-Semester	Course Number	Course Name	Phase	Credits	Hours	Required/Elective	Instructor	Class	Student NO.	Withdraw	Note
Fall Semester Year 2026	362098	Creative AD and Microfilm Production	1	2.0	2	★	Yueh-Cheng, Wu	4CVD3	20	0	上限20人

Course Plan：

Instructor	Yueh-Cheng, Wu　Office Hours
Email	wuyuehcheng@hotmail.com
Last Updated	2026-06-07 10:24:13
Course Objective	課程主要目的為結合實際廣告或微電影發想與製作，針對文創商品，人文議題，或文化主題，做一實際的設計發想與製作。透過廣告訊息的創製或微電影的拍攝，將整體構思概念，透過素材選擇，表現手法，鏡頭語言，了解整體廣告與微電影發想與製作過程，將相關創意具體實踐於數位影音作品。 The main purpose of the course is the advertisement or microfilm think and production, for the cultural and creative goods, cultural issues, or cultural themes, to make a practical design thoughts and production. Created by shooting advertising messages or microfilm, the whole idea of the concept, through material selection, performance techniques, and camera language, designers understand the overall advertising and microfilm distribution and production of thought process, specifically related to the practice of creative works in the digital audio and video work.
Course Schedule	1.課程說明與分組 2.廣告影片製作前期 3.廣告影片劇本 4.廣告影片分鏡 5.廣告影片分鏡 6.廣告影片演員需求與通告單 7.廣告影片提案 8.廣告影片提案 9.期中考 10.廣告影片拍攝 11.廣告影片拍攝 12.廣告影片剪輯 13.廣告影片剪輯 14.廣告影片特效 15.廣告影片效與配 16.廣告影片標題與字幕 17.期末影片發表與成果報告書 18.期末考 彈性教學： 第 17 週自主學習：期末成果發表與學習反思回饋。（採線上發表與互動） 第 18 週自主學習：期末考週（Final Exam）：綜合課程總結與學習成效評量。採線上發表與互動） Flexible Learning: Week 17: Self-study: Presentation of final project results and feedback on learning. (Online presentation and interaction) Week 18: Self-study: Final Exam Week: Comprehensive course summary and assessment of learning effectiveness. (Online presentation and interaction)
Evaluation and grading policy	出缺勤：30% 期末作業：70% Attendance: 30% Final Assignment: 70%
Materials	All right reserved. Do not reproduce without permission. Foreign-language textbooks:No 無
The access to curricular consultation	wuyuehcehng@hotmail.com
Expanding teaching and resources	● 數位科技融入 (Digital Technology Integration) 運用生成式AI、VR/AR、IoT、IRS等新興科技輔助教學與評量。 Utilizes emerging technologies such as Generative AI, VR/AR, IoT, and IRS (Interactive Response Systems) to facilitate teaching and assessment.
The course corresponds to the SDGs	SDG4：優質教育（Quality Education） SDG17：夥伴關係（Partnerships for the Goals）
Does the course incorporate AI	● 使用生成式AI作為教學過程的輔助工具（Use generative AI tools as an aid to the teaching process） ● 鼓勵學生使用生成式AI工具（Encourage students to use generative AI tools） ● 使用生成式AI進行課堂即時互動（Use generative AI for real-time classroom interaction）
Note	彈性教學： 第 17 週自主學習：期末成果發表與學習反思回饋。（採線上發表與互動） 第 18 週自主學習：期末考週（Final Exam）：綜合課程總結與學習成效評量。採線上發表與互動） Flexible Learning: Week 17: Self-study: Presentation of final project results and feedback on learning. (Online presentation and interaction) Week 18: Self-study: Final Exam Week: Comprehensive course summary and assessment of learning effectiveness. (Online presentation and interaction)