Course Syllabus

Course Information：

Year-Semester Course Number Course Name Phase Credits Hours Required/Elective Instructor Class Student NO. Withdraw Note

Spring Semester
Year 2025 346256 Foundations of Management and Entrepreneurship 1 3.0 3 ★ Yin-Wen Lee 創新創業(大) 33 3 大研合開

Year-Semester	Course Number	Course Name	Phase	Credits	Hours	Required/Elective	Instructor	Class	Student NO.	Withdraw	Note
Spring Semester Year 2025	346256	Foundations of Management and Entrepreneurship	1	3.0	3	★	Yin-Wen Lee	創新創業(大)	33	3	大研合開

Course Plan：

Instructor Yin-Wen Lee　Office Hours

Email ywlee@ntut.edu.tw

Last Updated 2025-02-20 17:07:07

Course Objective 本課程的主要目的在教授學生創新創業的實務，讓學生實際組成團隊進行創業，並有老師全程指導實踐創業，學校並提供基本創業基金與創業場地，輔導學生實際體會創業的過程。課程內容包括：創新創業精神、創新思考、自我了解、團隊組成、經營模式建立、創業財務、創業專題進行、創業競賽等。 This course is to instruct students to practice the entrepreneurship and innovation. Students will form an entrepreneurship team. Teacher will guide the students throughout the entrepreneurship processes. University will offer students initial funds and incubation assistances. Students will gain practical experiences on how to establish entrepreneurship. The contents include entrepreneurial thoughts and actions, design thinking, self-understanding, team formation, business model development, entrepreneurship finance, entrepreneurship practices, entrepreneurship contests, and so on.

Course Schedule Week 01 設計思考1 王貞淑四A、B、C 3小時 Week 02 設計思考2 王貞淑四A、B、C 3小時 Week 03 設計思考3 王貞淑四A、B、C 3小時 Week 04 目標客群與產品策略工作坊姚長安四A、B、C 3小時 Week 05 創新提案1：可行性評估姚長安四A、B、C 3小時 Week 06 創新提案2：可行性評估、時間與費用姚長安四A、B、C 3小時 Week 07 國定假日 Week 08 目標客群、行銷策略與設計工具：Canva 姚長安四A、B、C 3小時 Week 09 期中考週暫停 Week 10 Line官方帳號工作坊姚長安四A、B、C 3小時 Week 11 讓人無法拒絕合作提案與商業模式姚長安四A、B、C 3小時 Week 12 商業模式九宮格、目標客群行銷策略姚長安四A、B、C 3小時 Week 13 行銷推動成效1 姚長安四A、B、C 3小時 Week 14 行銷推動成效2 姚長安四A、B、C 3小時 Week 15 行銷推動成效3 姚長安四A、B、C 3小時 Week 16 黃金圈簡報工作坊姚長安四A、B、C 3小時 Week 17 報告演練與修正姚長安四A、B、C 3小時 Week 18 Demo Day 姚長安四A、B、C 3小時

Evaluation and grading policy 期中與期末報告共100%

Materials All right reserved. Do not reproduce without permission.

Foreign-language textbooks:No
講師自編教材

The access to curricular consultation 教資中心吳妍蓁小姐分機 1132

Expanding teaching and resources

The course corresponds to the SDGs SDG9：產業創新與基礎設施（Industry, Innovation and Infrastructure）

Does the course incorporate AI

Note
　

Instructor	Yin-Wen Lee　Office Hours
Email	ywlee@ntut.edu.tw
Last Updated	2025-02-20 17:07:07
Course Objective	本課程的主要目的在教授學生創新創業的實務，讓學生實際組成團隊進行創業，並有老師全程指導實踐創業，學校並提供基本創業基金與創業場地，輔導學生實際體會創業的過程。課程內容包括：創新創業精神、創新思考、自我了解、團隊組成、經營模式建立、創業財務、創業專題進行、創業競賽等。 This course is to instruct students to practice the entrepreneurship and innovation. Students will form an entrepreneurship team. Teacher will guide the students throughout the entrepreneurship processes. University will offer students initial funds and incubation assistances. Students will gain practical experiences on how to establish entrepreneurship. The contents include entrepreneurial thoughts and actions, design thinking, self-understanding, team formation, business model development, entrepreneurship finance, entrepreneurship practices, entrepreneurship contests, and so on.
Course Schedule	Week 01 設計思考1 王貞淑四A、B、C 3小時 Week 02 設計思考2 王貞淑四A、B、C 3小時 Week 03 設計思考3 王貞淑四A、B、C 3小時 Week 04 目標客群與產品策略工作坊姚長安四A、B、C 3小時 Week 05 創新提案1：可行性評估姚長安四A、B、C 3小時 Week 06 創新提案2：可行性評估、時間與費用姚長安四A、B、C 3小時 Week 07 國定假日 Week 08 目標客群、行銷策略與設計工具：Canva 姚長安四A、B、C 3小時 Week 09 期中考週暫停 Week 10 Line官方帳號工作坊姚長安四A、B、C 3小時 Week 11 讓人無法拒絕合作提案與商業模式姚長安四A、B、C 3小時 Week 12 商業模式九宮格、目標客群行銷策略姚長安四A、B、C 3小時 Week 13 行銷推動成效1 姚長安四A、B、C 3小時 Week 14 行銷推動成效2 姚長安四A、B、C 3小時 Week 15 行銷推動成效3 姚長安四A、B、C 3小時 Week 16 黃金圈簡報工作坊姚長安四A、B、C 3小時 Week 17 報告演練與修正姚長安四A、B、C 3小時 Week 18 Demo Day 姚長安四A、B、C 3小時
Evaluation and grading policy	期中與期末報告共100%
Materials	All right reserved. Do not reproduce without permission. Foreign-language textbooks:No 講師自編教材
The access to curricular consultation	教資中心吳妍蓁小姐分機 1132
Expanding teaching and resources
The course corresponds to the SDGs	SDG9：產業創新與基礎設施（Industry, Innovation and Infrastructure）
Does the course incorporate AI
Note