Course Syllabus

Course Information：

Year-Semester Course Number Course Name Phase Credits Hours Required/Elective Instructor Class Student NO. Withdraw Note

Spring Semester
Year 2026 359610 Case study of Product Planning 1 3.0 3 ★ Fan Cheng-Kuei GID 13 0 專題課程(不列計EMI)

Year-Semester	Course Number	Course Name	Phase	Credits	Hours	Required/Elective	Instructor	Class	Student NO.	Withdraw	Note
Spring Semester Year 2026	359610	Case study of Product Planning	1	3.0	3	★	Fan Cheng-Kuei	GID	13	0	專題課程(不列計EMI)

Course Plan：

Instructor Fan Cheng-Kuei　Office Hours

Email ericfan@ntut.edu.tw

Last Updated 2026-02-24 00:41:40

Course Objective 產品企劃對於一家公司來說非常重要，因為如果做得好，它可以減少資源支出，增加收入並創造利潤。新產品開發時，產品企劃的嚴謹與洞見為影響產品成敗的重要因素，本課程將介紹產品企劃的基本觀念、產品開發流程、產品策略、產品生命週期、市場區隔與企畫書的撰寫等。本課程以實際產品企劃案例作為教材，導入情境式教學，讓學生融入產品企劃個案之實境，於課堂上共同討論如何擬定個案的處理方式與企劃方法，達到理論與實務充分的對話。 product planning is very important to a company because, when done properly, it can reduce resource expenditures, drive revenues, and generate profitability. In the development of new products, Product planning is an important factors affecting the success or failure of products. This course will introduce the basic concepts of product planning, product development process, product strategy, product life cycle, market segmentation, and Product planning book. This course takes real product planning cases as teaching materials, import situational teaching, and integrates students into the realities of product planning cases. We will discuss how to formulate the right decision-making and planning methods in class to achieve a dialogue between theory and practice.

Course Schedule 1. W01.0225: Introduction to product planning 2. W02.0304: Product planning roles 3. W03.0311: Why is product planning difficult? 4. W04.0318: Organizing people 5. W05.0325: Opportunity Identification /專題演講: 永續的案例與趨勢(TBC) 6. W06.0401: Market Segmentation 7. W07.0408: Technology Segmentation /專題演講: ASUS 的創新設計 8. W08.0415: Concept Generation 9. W09.0422: Needs Assessment 10.W10.0429: Scenario Analysis & Persona /專題演講: 清大董教授 11.W11.0506: Concept Evaluation 12.W12.0513: Technical Development 13.W13.0520: Design 14.W14.0527: Market Planning /專題演講: 邀約中(CHT) 15.W15.0603: Life Cycle Management 16.W16.0610: Global Issues in Product Planning /專題演講: 邀約中(Vogito) 17.W17.0617: Product Planning Best Practices 18.W18.0624: Case Study & 期末報告

Evaluation and grading policy 平時出席 10% 課堂問答 15% 期中作業 35% 企劃書 40%

Materials All right reserved. Do not reproduce without permission.

Foreign-language textbooks:Yes
1. Product Planning Essentials / Kenneth B. Kahn 2. Value Proposition Design 3. 價值主張年代 4. PRODUCT THAT LAST

The access to curricular consultation ericfan@ntut.edu.tw

Expanding teaching and resources ● 混成學習 (Blended Learning)
課程結合實體授課與線上學習（同步視訊／非同步活動）。
Combines face-to-face instruction with online learning (including synchronous video sessions or asynchronous activities).
● 參與式創新教學 (Participatory & Innovative Teaching)
強調學生參與與產出，導入翻轉、PBL/專題、設計思考或遊戲化等策略。
Emphasizes student engagement and outcomes by adopting strategies such as Flipped Classroom, PBL (Problem/Project- Based Learning), Design Thinking, or Gamification.

The course corresponds to the SDGs SDG4：優質教育（Quality Education）
SDG9：產業創新與基礎設施（Industry, Innovation and Infrastructure）
SDG12：負責任的消費與生產（Responsible Consumption and Production）
SDG17：夥伴關係（Partnerships for the Goals）

Does the course incorporate AI ● 鼓勵學生使用生成式AI工具（Encourage students to use generative AI tools）
● 簡單介紹AI的基本概念（Briefly introduce the basic concept of AI）

Note
　

Instructor	Fan Cheng-Kuei　Office Hours
Email	ericfan@ntut.edu.tw
Last Updated	2026-02-24 00:41:40
Course Objective	產品企劃對於一家公司來說非常重要，因為如果做得好，它可以減少資源支出，增加收入並創造利潤。新產品開發時，產品企劃的嚴謹與洞見為影響產品成敗的重要因素，本課程將介紹產品企劃的基本觀念、產品開發流程、產品策略、產品生命週期、市場區隔與企畫書的撰寫等。本課程以實際產品企劃案例作為教材，導入情境式教學，讓學生融入產品企劃個案之實境，於課堂上共同討論如何擬定個案的處理方式與企劃方法，達到理論與實務充分的對話。 product planning is very important to a company because, when done properly, it can reduce resource expenditures, drive revenues, and generate profitability. In the development of new products, Product planning is an important factors affecting the success or failure of products. This course will introduce the basic concepts of product planning, product development process, product strategy, product life cycle, market segmentation, and Product planning book. This course takes real product planning cases as teaching materials, import situational teaching, and integrates students into the realities of product planning cases. We will discuss how to formulate the right decision-making and planning methods in class to achieve a dialogue between theory and practice.
Course Schedule	1. W01.0225: Introduction to product planning 2. W02.0304: Product planning roles 3. W03.0311: Why is product planning difficult? 4. W04.0318: Organizing people 5. W05.0325: Opportunity Identification /專題演講: 永續的案例與趨勢(TBC) 6. W06.0401: Market Segmentation 7. W07.0408: Technology Segmentation /專題演講: ASUS 的創新設計 8. W08.0415: Concept Generation 9. W09.0422: Needs Assessment 10.W10.0429: Scenario Analysis & Persona /專題演講: 清大董教授 11.W11.0506: Concept Evaluation 12.W12.0513: Technical Development 13.W13.0520: Design 14.W14.0527: Market Planning /專題演講: 邀約中(CHT) 15.W15.0603: Life Cycle Management 16.W16.0610: Global Issues in Product Planning /專題演講: 邀約中(Vogito) 17.W17.0617: Product Planning Best Practices 18.W18.0624: Case Study & 期末報告
Evaluation and grading policy	平時出席 10% 課堂問答 15% 期中作業 35% 企劃書 40%
Materials	All right reserved. Do not reproduce without permission. Foreign-language textbooks:Yes 1. Product Planning Essentials / Kenneth B. Kahn 2. Value Proposition Design 3. 價值主張年代 4. PRODUCT THAT LAST
The access to curricular consultation	ericfan@ntut.edu.tw
Expanding teaching and resources	● 混成學習 (Blended Learning) 課程結合實體授課與線上學習（同步視訊／非同步活動）。 Combines face-to-face instruction with online learning (including synchronous video sessions or asynchronous activities). ● 參與式創新教學 (Participatory & Innovative Teaching) 強調學生參與與產出，導入翻轉、PBL/專題、設計思考或遊戲化等策略。 Emphasizes student engagement and outcomes by adopting strategies such as Flipped Classroom, PBL (Problem/Project- Based Learning), Design Thinking, or Gamification.
The course corresponds to the SDGs	SDG4：優質教育（Quality Education） SDG9：產業創新與基礎設施（Industry, Innovation and Infrastructure） SDG12：負責任的消費與生產（Responsible Consumption and Production） SDG17：夥伴關係（Partnerships for the Goals）
Does the course incorporate AI	● 鼓勵學生使用生成式AI工具（Encourage students to use generative AI tools） ● 簡單介紹AI的基本概念（Briefly introduce the basic concept of AI）
Note