Course Syllabus

Course Information：

Year-Semester	Course Number	Course Name	Phase	Credits	Hours	Required/Elective	Instructor	Class	Student NO.	Withdraw	Note
Spring Semester Year 2026	358767	Marketing	1	3.0	3	▲	Wu Shih wei Li, Gordon Chun Yue Tseng-Lung Huang	職經管所	24	0

Course Plan：

Instructor	Wu Shih wei　Office Hours
Email	swu@ntut.edu.tw
Last Updated	2025-12-18 11:28:45
Course Objective	讓學生瞭解行銷的觀念和趨勢。主要包括以下課題：（1）消費者行為（2）市場區隔（3）產品策略（4）行銷通路（5）網路行銷（6）促銷（6）關係行銷。 The course teaches the student marketing concepts and trends. The topics will be covered: (1) consumer behavior, (2) marketing segmentation, (3) product strategy, (4) marketing channels, (5) online marketing, (6) relationship marketing.
Course Schedule	行銷個案討論 I 行銷個案討論II 行銷個案討論III
Evaluation and grading policy	課堂討論50% 小組報告50%
Materials	All right reserved. Do not reproduce without permission. Foreign-language textbooks:Yes 哈佛個案和自編教材
The access to curricular consultation	swu@mail.ntut.edu.tw
Expanding teaching and resources
The course corresponds to the SDGs	SDG8：尊嚴就業與經濟發展（Decent Work and Economic Growth）
Does the course incorporate AI	● 鼓勵學生使用生成式AI工具（Encourage students to use generative AI tools）
Note