Course Syllabus

Course Information：

Year-Semester Course Number Course Name Phase Credits Hours Required/Elective Instructor Class Student NO. Withdraw Note

Fall Semester
Year 2025 351704 Advanced Management Practice and Integrated Management Case Studies 1 3.0 3 ▲ Wu Shih wei
Lin Shu Ling
Ching-Jui Keng
Yu-Wei Chen
CHEN CHIEN CHENG
Cheng, Chen-Yang 泰國EMBA 30 0 碩一必修

Year-Semester	Course Number	Course Name	Phase	Credits	Hours	Required/Elective	Instructor	Class	Student NO.	Withdraw	Note
Fall Semester Year 2025	351704	Advanced Management Practice and Integrated Management Case Studies	1	3.0	3	▲	Wu Shih wei Lin Shu Ling Ching-Jui Keng Yu-Wei Chen CHEN CHIEN CHENG Cheng, Chen-Yang	泰國EMBA	30	0	碩一必修

Course Plan：

Instructor Wu Shih wei　Office Hours

Email swu@ntut.edu.tw

Last Updated 2025-09-03 10:18:29

Course Objective 本課程主要在介紹高階管理的理論與實務。將透過學校老師與企業高階管理者與學生一起探討當前管理重要議題。本課程以哈佛個案教學方法進行，在每個個案討論當中，同時由行銷管理、財務管理、科技管理、生產管理領域老師教授。可以讓學生在學管理工功能之外，還可以學習這些管理功能的整合，學期末並有分組個案競賽，促進團隊互動與學習。 This course focuses on the introduction and discussion of theories and practices of contemporary management topics. Besides university professors, renowned top manager will be invited to share the best practice experiences of the workplace in the lecture. The Integrated Management Case Studies would be taught by case methods from Havard Business School’s cases. Every case will be taught from Marketing, Financing, Technology Management, and Operation Management areas faculty. This course focus on the integration of management functions. The case contest will be hold on the final week to encourage team building and learning.

Course Schedule
(Week 1-16) 經營管理相關個案研討

Evaluation and grading policy 出席+課堂討論 50% 小組報告50%

Materials All right reserved. Do not reproduce without permission.

Foreign-language textbooks:No
自編教材

The access to curricular consultation swu@mail.ntut.edu.tw

Expanding teaching and resources

The course corresponds to the SDGs SDG8：尊嚴就業與經濟發展（Decent Work and Economic Growth）
SDG9：產業創新與基礎設施（Industry, Innovation and Infrastructure）
SDG11：永續城市與社區（Sustainable Cities and Communities）
SDG12：負責任的消費與生產（Responsible Consumption and Production）
SDG17：夥伴關係（Partnerships for the Goals）

Does the course incorporate AI ● 鼓勵學生使用生成式AI工具（Encourage students to use generative AI tools）

Note
　

Instructor	Wu Shih wei　Office Hours
Email	swu@ntut.edu.tw
Last Updated	2025-09-03 10:18:29
Course Objective	本課程主要在介紹高階管理的理論與實務。將透過學校老師與企業高階管理者與學生一起探討當前管理重要議題。本課程以哈佛個案教學方法進行，在每個個案討論當中，同時由行銷管理、財務管理、科技管理、生產管理領域老師教授。可以讓學生在學管理工功能之外，還可以學習這些管理功能的整合，學期末並有分組個案競賽，促進團隊互動與學習。 This course focuses on the introduction and discussion of theories and practices of contemporary management topics. Besides university professors, renowned top manager will be invited to share the best practice experiences of the workplace in the lecture. The Integrated Management Case Studies would be taught by case methods from Havard Business School’s cases. Every case will be taught from Marketing, Financing, Technology Management, and Operation Management areas faculty. This course focus on the integration of management functions. The case contest will be hold on the final week to encourage team building and learning.
Course Schedule (Week 1-16)	經營管理相關個案研討
Evaluation and grading policy	出席+課堂討論 50% 小組報告50%
Materials	All right reserved. Do not reproduce without permission. Foreign-language textbooks:No 自編教材
The access to curricular consultation	swu@mail.ntut.edu.tw
Expanding teaching and resources
The course corresponds to the SDGs	SDG8：尊嚴就業與經濟發展（Decent Work and Economic Growth） SDG9：產業創新與基礎設施（Industry, Innovation and Infrastructure） SDG11：永續城市與社區（Sustainable Cities and Communities） SDG12：負責任的消費與生產（Responsible Consumption and Production） SDG17：夥伴關係（Partnerships for the Goals）
Does the course incorporate AI	● 鼓勵學生使用生成式AI工具（Encourage students to use generative AI tools）
Note