Course Syllabus

Course Information：

Year-Semester Course Number Course Name Phase Credits Hours Required/Elective Instructor Class Student NO. Withdraw Note

Fall Semester
Year 2025 352172 Innovation and Entrepreneurship Management 1 3.0 3 ★ YIN, CHIN-CHING
LIN, YA-HUI
Lin Feng Yi
Po-Hsuan Chen
Chung, Chien-Ping
Yu-Chih Wei 泰國EMBA 28 0 碩二

Year-Semester	Course Number	Course Name	Phase	Credits	Hours	Required/Elective	Instructor	Class	Student NO.	Withdraw	Note
Fall Semester Year 2025	352172	Innovation and Entrepreneurship Management	1	3.0	3	★	YIN, CHIN-CHING LIN, YA-HUI Lin Feng Yi Po-Hsuan Chen Chung, Chien-Ping Yu-Chih Wei	泰國EMBA	28	0	碩二

Course Plan：

Instructor Lin Feng Yi　Office Hours

Email fengyi@ntut.edu.tw

Last Updated 2025-06-02 01:38:38

Course Objective 新創事業面臨許多的挑戰，包括：避與大企業競爭，找到存活的依據、從無到創立強勢品牌、創立或擴張自有市場/消費者據點等。本課程旨在啟發修課同學創業的興趣並協助修課同學思考新創事業如何平衡有限資源以迎向挑戰。新創企業已發展成熟的企業是不一樣，主要是因為新創事業的資源有限，創業家必須同時兼顧許多面向並回應顧客所需。本課程旨在協助修課同學思考創建企業應注意的各種面向評估自己的創能力。課程包含了三大部份，第一部份為創新與創業概念啟發；第二部份在辨別市場機會與發展市場；最後第三部份為新創事業行銷管理。行銷活動能夠將企業的產品及服務傳遞給顧客；並將產品、服務及企業本身的資訊帶到市場上；將顧客資訊回饋給企業。創業行銷管理能夠幫助創業者向潛在投資者及企業夥伴銷售創意以獲得資源，也讓創業家透過創新的商業手法來充分利用稀少的資源。 Managers must have excellent leadership skills in order to A start-up company has lots of challenges, such as: niche market located and brand diffusion. The course intends to encourage the participant to become an entrepreneur and handle with these challenges. A start-up company is different from well-developed one due to limited resources. Usually, to response customer’s requirement, the entrepreneur must take multiple criteria into consideration simultaneously. The course includes three parts. Part I build students’ concept about innovation and entrepreneurship. Part II is about market identification. Part III is about marketing management of a start-up company. The efficient marketing activities enable business to approach customer’s requirement, to bring their customer product (or services) and get customer’s feedback. Also, the marketing management helps entrepreneur to reach their potential investor to obtain more resources.

Course Schedule
(Week 1-16) 探討金融創新及新創企業面臨的機會與挑戰，藉由過去有金融創新或新創事業的個案，啟發同學們對新創事業所應具備之挑戰。

Evaluation and grading policy 課前心得報告:30% 課程參與:40% 課程作業:30%

Materials All right reserved. Do not reproduce without permission.

Foreign-language textbooks:No
公司治理葉銀華教授

The access to curricular consultation 洽emba辦公室

Expanding teaching and resources

The course corresponds to the SDGs SDG3：良好健康和福祉（Good Health and Well-being）
SDG4：優質教育（Quality Education）
SDG5：性別平等（Gender Equality）
SDG9：產業創新與基礎設施（Industry, Innovation and Infrastructure）
SDG11：永續城市與社區（Sustainable Cities and Communities）
SDG17：夥伴關係（Partnerships for the Goals）

Does the course incorporate AI ● 鼓勵學生使用生成式AI工具（Encourage students to use generative AI tools）
● 深入探討AI的原理與應用（Explore the principles and applications of AI in depth）

Note
　

Instructor	Lin Feng Yi　Office Hours
Email	fengyi@ntut.edu.tw
Last Updated	2025-06-02 01:38:38
Course Objective	新創事業面臨許多的挑戰，包括：避與大企業競爭，找到存活的依據、從無到創立強勢品牌、創立或擴張自有市場/消費者據點等。本課程旨在啟發修課同學創業的興趣並協助修課同學思考新創事業如何平衡有限資源以迎向挑戰。新創企業已發展成熟的企業是不一樣，主要是因為新創事業的資源有限，創業家必須同時兼顧許多面向並回應顧客所需。本課程旨在協助修課同學思考創建企業應注意的各種面向評估自己的創能力。課程包含了三大部份，第一部份為創新與創業概念啟發；第二部份在辨別市場機會與發展市場；最後第三部份為新創事業行銷管理。行銷活動能夠將企業的產品及服務傳遞給顧客；並將產品、服務及企業本身的資訊帶到市場上；將顧客資訊回饋給企業。創業行銷管理能夠幫助創業者向潛在投資者及企業夥伴銷售創意以獲得資源，也讓創業家透過創新的商業手法來充分利用稀少的資源。 Managers must have excellent leadership skills in order to A start-up company has lots of challenges, such as: niche market located and brand diffusion. The course intends to encourage the participant to become an entrepreneur and handle with these challenges. A start-up company is different from well-developed one due to limited resources. Usually, to response customer’s requirement, the entrepreneur must take multiple criteria into consideration simultaneously. The course includes three parts. Part I build students’ concept about innovation and entrepreneurship. Part II is about market identification. Part III is about marketing management of a start-up company. The efficient marketing activities enable business to approach customer’s requirement, to bring their customer product (or services) and get customer’s feedback. Also, the marketing management helps entrepreneur to reach their potential investor to obtain more resources.
Course Schedule (Week 1-16)	探討金融創新及新創企業面臨的機會與挑戰，藉由過去有金融創新或新創事業的個案，啟發同學們對新創事業所應具備之挑戰。
Evaluation and grading policy	課前心得報告:30% 課程參與:40% 課程作業:30%
Materials	All right reserved. Do not reproduce without permission. Foreign-language textbooks:No 公司治理葉銀華教授
The access to curricular consultation	洽emba辦公室
Expanding teaching and resources
The course corresponds to the SDGs	SDG3：良好健康和福祉（Good Health and Well-being） SDG4：優質教育（Quality Education） SDG5：性別平等（Gender Equality） SDG9：產業創新與基礎設施（Industry, Innovation and Infrastructure） SDG11：永續城市與社區（Sustainable Cities and Communities） SDG17：夥伴關係（Partnerships for the Goals）
Does the course incorporate AI	● 鼓勵學生使用生成式AI工具（Encourage students to use generative AI tools） ● 深入探討AI的原理與應用（Explore the principles and applications of AI in depth）
Note